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MEF @ Messaging SMS World
June 19 @ 12:00 - 14:00 BST
Join MEF and its members at Messaging & SMS World in London. We’ll cover the following topics:
RCS – Innovation in Use Cases
Are brands redefining traditional messaging strategies or upgrading their messaging campaigns to encompass new secure channels? Join this session for a robust debate among MEF members who will be sharing the results and impact of campaigns on behalf of brands you will most surely recognise!
We’ll be reviewing the myriad of messaging fraud types in play globally today. Which are the primary ones keeping industry players up at night? Let’s see how they stack up with the work done by MEF members to create the MEF Fraud Framework definition.
SMS Market Analysis
MEF will be presenting its MEF Data for Business proposition, with a focus on SMS revenue and volume figures. Join us here to review trends, challenge assumptions and understand what really is making this great business tick today!