Converging consumer opinion, legal, technology, and commercial market shifts are reshaping the role of personal data and identity and creating new paths to value. By strategically embracing traditional organizational-centric and emerging people-centric personal data and identity management strategies and solutions, organizations can increase customer trust, drive new revenues, reduce costs, combat cybercrime, and comply with the ever-changing personal data and identity regulations. Governments can maintain fair and efficient markets. Individuals can safeguard their privacy and more. Everyone wins. There is something for everyone at this year’s MEF PD&I CONNECTS event, which will be held in London on May 25, 2023. Brands, financial insinuations, retailer, publishers, regulators, and their solution partners will come together to explore the current and future state of personal data & identity and what it takes to meet the demands of our ever-evolving markets.