10:00 – Opening welcome speech

Dario Betti, CEO – MEF

10:10 -Paving the Road to Omnichannel Customer Engagement

Guillaume Le Mener, SVP, GM, Enterprise Solutions – Mavenir

10:40 – Analyst Briefing – Is Rich Messaging the heart beat of Omnichannel?

Nick Lane – Founder & Chief Insight Analyst, Mobilesquared

11:10 – Connecting by chatting: evolving from messaging to conversations

Jenny Whelan, Director of Business Development – Mavenir
Kerstin Trikalitis, Co-Founder and CEO – Out There Media
Eleanor Manning, Telecom Partnerships Manager – Infobip
Oscar Gallego, Head of Home, Security & Comms Products – Vodafone

12:05 – Through the Looking Glass: What does it take to create an ideal experience today, and how will it shape the future of Business Messaging?

Tim Green, Features Editor – MEF
Vice Ivandic, Professional Services Manager – Infobip
Natalia Ferreira, Product Marketing Manger – Infobip
Mark Galvin, Senior Director Product Strategy – Infobip

12:55 – The Importance of Number Information & Identity In The Omnichannel World

Dario Betti – CEO, MEF
Eli Katz – CEO, XConnect

14:25 – Securing Customers’ Trust In Conversations

Simeon Coney – CSO, AdaptiveMobile Security
James Lasbrey – Carrier Relations VP, Vonage

15:05 – The Future of A2P Voice – Flash Calling

Alex Nourouzi, Co-founder – Quolloq
Iulian Botirlaianu, VP Global Strategic Partnerships – Vox Technologies
Scarlett Woodford, Senior Analyst – Juniper Research

15:35 – Omnichannel Personalisation: Data, the Complex Dart for Bullseye

Andy Gladwin – Global Senior Director, Mobile GTM – Cheetah Digital
Luke Harris – Senior Director EMEA, Cheetah Digital
Barry Nolan – Chief Strategy Officer, Swrve
Nikhil Shoorji – Managing Director Europe, Infobip

16:05 – Mobile Identity – Frictionless, More Secure Authentication for a Better Customer Experience

Tim Green – Features Editor, MEF
Sham Careem – Telecoms Business Solutions Consultant, Infobip
Glyn Povah – Product Director, Telefónica Tech

17:00 – A View From The Top – Dario Betti, CEO MEF talks to Rajdip Gupta, Group CEO Route Mobile Ltd

17:20 – The Jury: the Industry Takes a Stand on SMS as a Trusted Channel, Why So Few Enterprises Use Business Messaging Today and Messaging being Absorbed Into a Richer Customer Journey

Dario Betti, CEO – MEF
Nemanja Nikolic, EMEA Regional Director – TeleSign
Chris Pozzi, Partnership Development Manager – Infobip
Andy Gladwin, Head of Global GTM – Cheetah Digital

9:50 – Opening welcome speech

Dario Betti, CEO – MEF

10:05 – The OTT Opportunity

Tim Heyes, RCS Evangelist – Sinch
Paul Louden, Regional Director UK & Ireland – Sinch

10:35 – The Omnichannel Status – Channels, Numbers and Myths in the World of Enterprise Communications

Dario Betti – CEO, MEF

11:05 – Omnichannel experience should be for all – how do we guarantee excellent customer service – whatever peoples’ channel preferences and capabilities – stress testing the approach through the lens of People with Disabilities

Chris Lewis – Founding Director, Lewis Insight
Christopher Patnoe – Head of Accessibility Programs and Disability Inclusion, Google

12:10 – RCS: How Mobile Network Operators Can Drive Its Adoption

James Williams, Director of Programmes – MEF
Nina Knezevic, Director of Telecom Solutions – Infobip
Thomas Welzel, Proposition Manager Messaging – Deutsche Telekom
David Boddington, Senior Product Manager – Infobip
Robert Jones, Head of Messaging – BT

14:25 – Adding new flavors to the MEF Recipe cards – Getting Rich Messaging to Work for Your Business

David Creasey-Benjamin – IMImobile, part of WebEx
Jason Lunn – IMImobile, part of WebEx

14:55 – Fireside chat – Democratizing Omnichannel for the untapped small business market

Dario Betti, CEO – MEF
Guillaume Le Mener, SVP, GM, Enterprise Solutions – Mavenir

15:25 – Spot the difference: your guide to the key features of the most popular chat apps

Tim Green – Features Editor, MEF
Michael Bradford – Product Director CPaaS, Syniverse

15:55 – What can Omnichannel Messaging bring to the Metaverse?

Doug Makishima, CSMO – Summit Tech
Bala Thekkedath, Head of Product Marketing – AWS Wavelength and 5G Edge Computing

16:50 – Bringing RCS to the UK Market

Jenny Whelan, Director of Messaging Business Development – Mavenir

17:20 – The Jury: the Industry Takes a Stand on Omnichannel Being a Realistic Proposition for All, the Prognosis for RCS and Key Factors Shaping Customer Services Today

James Williams, Director of Programmes – MEF
Catherine Maguire, Product Manager – BT
David Creasey-Benjamin, Future Messaging Evangelist – imimobile
Uku Tomikas, Chief Connectivity Officer – Messente