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MEF CONNECTS Omnichannel

November 30, 2021

Join the wider MEF Community for MEF CONNECTS Omnichannel on November 30th and December 1st in London – our first hybrid (face-to-face and virtual) major MEF CONNECTS event in 2021.

The Business Messaging industry is converging with Conversational Commerce, and more widely with Customer Care and Digital Marketing.

It’s a perfect time for you to review your Omnichannel strategies, create new alliances, identify new target audiences for your goods and services, integrate new ideas and expand your knowledge of this fast-growing area.

In other words, now is the time for you to take advantage of the fantastic Mobile Digital Channels out there, to grow your business all whilst protecting your customers, and this event will show you how.

Agenda in Brief

Day One – Tuesday November 30th – The Future of Messaging – Market Development and Fraud

10:00 – Opening welcome speech

Dario Betti, CEO – MEF

10:10 -Paving the Road to Omnichannel Customer Engagement

Guillaume Le Mener, SVP, GM, Enterprise Solutions – Mavenir

10:40 – Analyst Briefing – Is Rich Messaging the heart beat of Omnichannel?

Nick Lane – Founder & Chief Insight Analyst, Mobilesquared

11:10 – Connecting by chatting: evolving from messaging to conversations

Jenny Whelan, Director of Business Development – Mavenir
Kerstin Trikalitis, Co-Founder and CEO – Out There Media
Eleanor Manning, Telecom Partnerships Manager – Infobip
Oscar Gallego, Head of Home, Security & Comms Products – Vodafone

12:05 – Through the Looking Glass: What does it take to create an ideal experience today, and how will it shape the future of Business Messaging?

Tim Green, Features Editor – MEF
Vice Ivandic, Professional Services Manager – Infobip
Natalia Ferreira, Product Marketing Manger – Infobip
Mark Galvin, Senior Director Product Strategy – Infobip

12:55 – The Importance of Number Information & Identity In The Omnichannel World

Dario Betti – CEO, MEF
Eli Katz – CEO, XConnect

14:25 – Securing Customers’ Trust In Conversations

Simeon Coney – CSO, AdaptiveMobile Security
James Lasbrey – Carrier Relations VP, Vonage

15:05 – The Future of A2P Voice – Flash Calling

Alex Nourouzi, Co-founder – Quolloq
Iulian Botirlaianu, VP Global Strategic Partnerships – Vox Technologies
Scarlett Woodford, Senior Analyst – Juniper Research

15:35 – Omnichannel Personalisation: Data, the Complex Dart for Bullseye

Andy Gladwin – Global Senior Director, Mobile GTM – Cheetah Digital
Luke Harris – Senior Director EMEA, Cheetah Digital
Barry Nolan – Chief Strategy Officer, Swrve
Nikhil Shoorji – Managing Director Europe, Infobip

16:05 – Mobile Identity – Frictionless, More Secure Authentication for a Better Customer Experience

Tim Green – Features Editor, MEF
Sham Careem – Telecoms Business Solutions Consultant, Infobip
Glyn Povah – Product Director, Telefónica Tech

17:00 – A View From The Top – Dario Betti, CEO MEF talks to Rajdip Gupta, Group CEO Route Mobile Ltd

17:20 – The Jury: the Industry Takes a Stand on SMS as a Trusted Channel, Why So Few Enterprises Use Business Messaging Today and Messaging being Absorbed Into a Richer Customer Journey

Dario Betti, CEO – MEF
Nemanja Nikolic, EMEA Regional Director – TeleSign
Chris Pozzi, Partnership Development Manager – Infobip
Andy Gladwin, Head of Global GTM – Cheetah Digital

Agenda in Brief

Day Two – Wednesday December 1st – Rich Business Messaging and Conversational Commerce – Value Creation

9:50 – Opening welcome speech

Dario Betti, CEO – MEF

10:05 – The OTT Opportunity

Tim Heyes, RCS Evangelist – Sinch
Paul Louden, Regional Director UK & Ireland – Sinch

10:35 – The Omnichannel Status – Channels, Numbers and Myths in the World of Enterprise Communications

Dario Betti – CEO, MEF

11:05 – Omnichannel experience should be for all – how do we guarantee excellent customer service – whatever peoples’ channel preferences and capabilities – stress testing the approach through the lens of People with Disabilities

Chris Lewis – Founding Director, Lewis Insight
Christopher Patnoe – Head of Accessibility Programs and Disability Inclusion, Google

12:10 – RCS: How Mobile Network Operators Can Drive Its Adoption

James Williams, Director of Programmes – MEF
Nina Knezevic, Director of Telecom Solutions – Infobip
Thomas Welzel, Proposition Manager Messaging – Deutsche Telekom
David Boddington, Senior Product Manager – Infobip
Robert Jones, Head of Messaging – BT

14:25 – Adding new flavors to the MEF Recipe cards – Getting Rich Messaging to Work for Your Business

David Creasey-Benjamin – IMImobile, part of WebEx
Jason Lunn – IMImobile, part of WebEx

14:55 – Fireside chat – Democratizing Omnichannel for the untapped small business market

Dario Betti, CEO – MEF
Guillaume Le Mener, SVP, GM, Enterprise Solutions – Mavenir

15:25 – Spot the difference: your guide to the key features of the most popular chat apps

Tim Green – Features Editor, MEF
Michael Bradford – Product Director CPaaS, Syniverse

15:55 – What can Omnichannel Messaging bring to the Metaverse?

Doug Makishima, CSMO – Summit Tech
Bala Thekkedath, Head of Product Marketing – AWS Wavelength and 5G Edge Computing

16:50 – Bringing RCS to the UK Market

Jenny Whelan, Director of Messaging Business Development – Mavenir

17:20 – The Jury: the Industry Takes a Stand on Omnichannel Being a Realistic Proposition for All, the Prognosis for RCS and Key Factors Shaping Customer Services Today

James Williams, Director of Programmes – MEF
Catherine Maguire, Product Manager – BT
David Creasey-Benjamin, Future Messaging Evangelist – imimobile
Uku Tomikas, Chief Connectivity Officer – Messente

Launch Partner


BMA House
20 Tavistock Square
London, WC1H 9JP United Kingdom
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