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MEF CONNECTS Omnichannel

December 1, 2021

Join the wider MEF Community for MEF CONNECTS Omnichannel on November 30th and December 1st in London – our first hybrid (face-to-face and virtual) major MEF CONNECTS event in 2021.

The Business Messaging industry is converging with Conversational Commerce, and more widely with Customer Care and Digital Marketing.

It’s a perfect time for you to review your Omnichannel strategies, create new alliances, identify new target audiences for your goods and services, integrate new ideas and expand your knowledge of this fast-growing area.

In other words, now is the time for you to take advantage of the fantastic Mobile Digital Channels out there, to grow your business all whilst protecting your customers, and this event will show you how.

Agenda in Brief

Day One – Tuesday November 30th – The Future of Messaging – Market Development and Fraud

10:00 – Opening welcome speech

Dario Betti, CEO – MEF

10:10 – Keynote by Mavenir’s Ian Maclean, SVP, GM, Cloud Services

10:40 – Analyst Briefing – Is Rich Messaging the heart beat of Omnichannel?

Nick Lane – Founder & Chief Insight Analyst, Mobilesquared

11:10 – Connecting by chatting: evolving from messaging to conversations

Out There Media

12:05 – Through the Looking Glass: What will Business Messaging Look Like in 5 Years?

James Williams, Director of Programmes – MEF

12:55 – The Importance of Number Information & Identity In The Omnichannel World

Tim Ward – VP, Number Information Services – XConnect

14:25 – Does omnichannel need omnisecurity ? The new challenges in open customer experience models


15:05 – The Future of A2P Voice – Flash Calling

James Williams, Director of Programmes – MEF
Ehsan Ahmadi, CEO & Founder – Vox Technologies

15:35 – Omnichannel Personalisation: Data, the Complex Dart for Bullseye

Cheetah Digital

16:05 – Mobile Identity – Frictionless, More Secure Authentication for a Better Customer Experience

James Williams, Director of Programmes – MEF
Sham Careem, Telecoms Business Solutions Consultant – Infobip

17:00 – A View From The Top – Dario Betti, CEO MEF talks to Rajdip Gupta, Group CEO Route Mobile Ltd

17:20 – The Jury: the Industry Takes a Stand on SMS as a Trusted Channel, Why So Few Enterprises Use Business Messaging Today and Messaging being Absorbed Into a Richer Customer Journey

James Williams, Director of Programmes – MEF
Surash Patel, VP EMEA – TeleSign
Ira Cohen, VP Business Development & Marketing – MMD Smart
Chris Pozzi, Partnership Development Manager – Infobip
Andy Gladwin, Head of Global GTM – Cheetah Digital

Agenda in Brief

Day Two – Wednesday December 1st – Rich Business Messaging and Conversational Commerce – Value Creation

9:50 – Opening welcome speech

Dario Betti, CEO – MEF

10:35 – OTT Status: How Important are WhatsApp, ABC and the Other Messaging Apps?

11:05 – People With Disability: Omnichannel solutions as the driver for real change

Chris Lewis – Founding Director, Lewis Insight

12:10 – RCS Roundtable : A Review of RCS Business Messaging


14:25 – Spot the difference: your guide to the key features of the most popular chat apps

Tim Green – Features Editor, MEF
Michael Bradford – Product Director CPaaS, Syniverse

17:20 – The Jury: the Industry Takes a Stand on Omnichannel Being a Realistic Proposition for All, the Prognosis for RCS and Key Factors Shaping Customer Services Today

James Williams, Director of Programmes – MEF
Catherine Maguire, Product Manager – BT
David Creasey-Benjamin, Future Messaging Evangelist – imimobile
Uku Tomikas, Chief Connectivity Officer – Messente

Launch Partner


BMA House
20 Tavistock Square
London, WC1H 9JP United Kingdom
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