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MEF CONNECTS Omnichannel
December 1, 2021


Agenda in Brief
Day One – Tuesday November 30th – The Future of Messaging – Market Development and Fraud
10:00 – Opening welcome speech
Dario Betti, CEO – MEF
10:10 – Keynote by Mavenir’s Ian Maclean, SVP, GM, Cloud Services
10:40 – Analyst Briefing – Is Rich Messaging the heart beat of Omnichannel?
Nick Lane – Founder & Chief Insight Analyst, Mobilesquared
11:10 – Connecting by chatting: evolving from messaging to conversations
Mavenir
Telefónica
Out There Media
12:05 – Through the Looking Glass: What will Business Messaging Look Like in 5 Years?
James Williams, Director of Programmes – MEF
12:55 – The Importance of Number Information & Identity In The Omnichannel World
Tim Ward – VP, Number Information Services – XConnect
14:25 – Does omnichannel need omnisecurity ? The new challenges in open customer experience models
AdaptiveMobile
15:05 – The Future of A2P Voice – Flash Calling
James Williams, Director of Programmes – MEF
Ehsan Ahmadi, CEO & Founder – Vox Technologies
15:35 – Omnichannel Personalisation: Data, the Complex Dart for Bullseye
Cheetah Digital
16:05 – Mobile Identity – Frictionless, More Secure Authentication for a Better Customer Experience
James Williams, Director of Programmes – MEF
Sham Careem, Telecoms Business Solutions Consultant – Infobip
17:00 – A View From The Top – Dario Betti, CEO MEF talks to Rajdip Gupta, Group CEO Route Mobile Ltd
17:20 – The Jury: the Industry Takes a Stand on SMS as a Trusted Channel, Why So Few Enterprises Use Business Messaging Today and Messaging being Absorbed Into a Richer Customer Journey
James Williams, Director of Programmes – MEF
Surash Patel, VP EMEA – TeleSign
Ira Cohen, VP Business Development & Marketing – MMD Smart
Chris Pozzi, Partnership Development Manager – Infobip
Andy Gladwin, Head of Global GTM – Cheetah Digital
Agenda in Brief
Day Two – Wednesday December 1st – Rich Business Messaging and Conversational Commerce – Value Creation
9:50 – Opening welcome speech
Dario Betti, CEO – MEF
10:35 – OTT Status: How Important are WhatsApp, ABC and the Other Messaging Apps?
11:05 – People With Disability: Omnichannel solutions as the driver for real change
Chris Lewis – Founding Director, Lewis Insight
12:10 – RCS Roundtable : A Review of RCS Business Messaging
Infobip
14:25 – Spot the difference: your guide to the key features of the most popular chat apps
Tim Green – Features Editor, MEF
Michael Bradford – Product Director CPaaS, Syniverse
17:20 – The Jury: the Industry Takes a Stand on Omnichannel Being a Realistic Proposition for All, the Prognosis for RCS and Key Factors Shaping Customer Services Today
James Williams, Director of Programmes – MEF
Catherine Maguire, Product Manager – BT
David Creasey-Benjamin, Future Messaging Evangelist – imimobile
Uku Tomikas, Chief Connectivity Officer – Messente
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