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August 24, 2022

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Since MEF’s inception Latin America has been a focus as a region of exciting new developments and opportunities across the mobile ecosystem. In 2021 we hosted the first MEF CONNECTS LATAM online-event. It was hugely successful with requests to do more in the region. Therefore, we are delighted to announce that this year the event will be in-person and hybrid on August 24th. The venue is the Unibes Cultural space in São Paulo, Brazil.

Sessions in both Portuguese and English throughout the day will offer: what is new in mobile Payments, Enterprise Communications, Personal Data, Games & more. Register to network and connect with the key players; to learn; to interact and to have a great time with MEF members and guests. The agenda will be released soon, but as the venue has a limited capacity, please register early to guarantee your seat.

Agenda in Brief

English Sessions

9:00 – Reception & Breakfast Networking

10:00 – Welcome Address

  • Dario Betti, CEO, MEF

10:15 – Analyst Briefing: 5G in Latin America and the World

  • Ari Lopes, Senior Manager, Service Provider Americas Markets – Omdia

10:45 – New Conversational Commerce Tools – The potential of the Google Business Messages

  • Kaio Marin, Market Lead, Partnership Manager, Business Messages – Google

11:15 – Enriched messages: SMS in steroids – The Future of Business Messages

  • Dario Betti, CEO – MEF
  • Vivian Jones, LATAM VP – Infobip
  • Jason Choy, Director of Communications Products and Services, Global Partnerships Europe, Middle East & Latin America – Google
  • Leonardo Kenjii, Commercial Perfimance Senior Manager – Vivo
  • Rafael Pellon, Global Board Director – MEF

11:55 – Flash Calling – The Future of A2P Voice?

  • Dario Betti, CEO – MEF
  • Markus Balasus, Product Manager – Deutsche Telekom Global Carrier
  • Juan Felipe Santos Segura, Vice President Strategic Partnerships Latam – VOX Solutions

12:25 – The importance of numbering information for validation, routing and fraud management

  • Dario Betti, CEO – MEF
  • Tim Ward, Sales & Marketing VP – Xconnect

12:45 – Lunch & Networking

Portuguese Sessions

14:00 – The Future of Mobile Payments in Brazil

  • Rafael Pellon, Global Board Member – MEF
  • Valter Pinheiro, Pix Superintendent – Itaú
  • Tamires Sorreano, Product Manager, Specialist
  • Elaine Shimoda, Head of Payments – PicPay
  • Luisa Muneratti, Senior Vice President – Americas & Europe – Docomo Digital
  • Marco Barbaceli, Commercial Director – Digital Virgo

14:40 – RCS as a reality – the Use Case from TGS and Quero Quitar

  • Marcelo Luz Leite, Sales Manager – Telefonica Global Solutions
  • Marcelo Ferreira, Chief Operating Officer – Quero Quitar

15:00 – RCS in Brazil – Moving Forward & Faster. What are the MNOs expecting for the Future?

  • Mitch Cutmore,Senior Consultant & Data Analyst – GTC
  • Tathiana Adam, Business Development Manager, Communications Products Partnerships, LATAM – Google
  • Leonardo Kenjii, Commercial Perfimance Senior Manager – Vivo
  • Gabriel Portugal, Head of Advertising – Claro

15:20 – 5G & Cloud Gaming

  • Marcus Bulhões, Commercial Director LATAM – AWG

15:50 – Combating Smishing in Brazil

  • Mitch Cutmore,Senior Consultant & Data Analyst – GTC
  • Sebastian Morando, International Solutions Engineer – The Campaign Registry
  • Adrian Chavez Batta, VP International Sales – The Campaign Registry

16:30 – How can MNOs explore the security market? Mobile Identity and its benefits

  • Pity Sehbe, Moderator
  • Emanuel Rodrigues, Senior Operator Partnerships Executive – Infobip
  • Caio Borges, Sales Director Latin America – Infobip
  • Ageu Dantas,Head Data Insights – Claro

17:10 – Closing Remarks + MEF Meet-up


August 24, 2022
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Mobile Ecosystem Forum (MEF)
+44 (0)20 8819 0554
View Organiser Website


Unibes Cultural
R. Oscar Freire, 2500
São Paulo, São Paulo 05409-012 Brazil
+ Google Map
View Venue Website