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Accurate, meaningful data is powering the multi-billion dollar mobile ad industry. But could it be better? Are valuable data sets being overlooked by the market’s key stakeholders?

In this latest MEF Connects Digital session, MEF will explore the latest thinking – especially as it relates to mobile operators.

MNOs have unique insight into their customers. This includes data based around demographics, behaviour and – most important – location. Brands, agencies, publishers and networks are becoming very interested in these metrics.

In this special webinar, we’ll take a deep dive into the emerging models and platforms based on telco data sets.

Sign up now to hear insights from our expert speakers and get a 360 view on this exciting topic.  We’ll be covering:

• The new types of data becoming available to brands, publishers and agencies
• Why these new data sets are superior to existing assets
• Effectiveness and measurement
• Customer use cases
• Market potential