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MEF CONNECTS Business Messaging

June 14 - June 15

Join us on June 14th and 15th in  Amsterdam for MEF CONNECTS Business Messaging 2022

Following the success of our virtual event last year, we’re pleased to bring this back into the real world, in the prestigious NH Anantara Grand Hotel Krasnapolsky.

This fully-hybrid MEF event is the place to hear from – and be able to interact with – the best providers from across the globe, who will share with you everything you need to know about  Business Messaging.

The days of one-way SMS alone being enough to fulfil the many evolving use cases are over; whether you’re looking to engage with your existing customers or connect with new ones, two-way Messaging is where it’s at today.

We’ll be showcasing the latest developments and use-cases from aggregators, Communications Platform as a Service (CPaaS) providers, mobile network operators, over-the-top (OTT) messaging providers and technology suppliers. With speakers from around the world and providing numerous opportunities for genuine interaction, MEF guarantees this will be one event you won’t want to miss. A truly global perspective awaits.

No matter what your organisation does, be sure to remain close to all your stakeholders at all times – because if you DON’T , you can be sure your competition most definitely will.

Bringing together the people that matter, we’ll be drilling into the topics that really count across Business Messaging today. And here’s just a taste of what’s on offer:

  • The Evolution to Carrier Grade Messaging Services
  • The New Role of Mobile Network Operators
  • Industry Experiences and Best Practices for Regulatory A2P Initiatives
  • A2P Voice: Challenges and Opportunities
  • 5G’s Impact on Messaging
  • Mobile: Towards a Sustainable Future
  • A New Dawn in SMS Fraud
  • Commercial Models: Make or Break
  • Trust: How to Win and Lose it

Interested in Speaking? Representing your Brand? Contact Us

We want to hear from you if you have insights and can help make a difference. The MEF is a vehicle for industry engagement and growth. Share your insights with us, and we’ll help get it out to the industry through our events, blog, social channels, working groups, one-to-one interactions, and partnerships.

If you’re interested in speaking on a panel, driving the agenda with your thought-leadership by sponsoring your own session, or having a booth in the networking and event pavilion, to have your brand seen by online audiences and in-person please contact James Williams.

Tuesday June 14th (All times in CEST)

9.30 – Opening Welcome Speech

  • Dario Betti, CEO – MEF

9:40 – Keynote – The Long Term Sustainability of the Ecosystem

  • Alexey Yanson, CEO – LANCK Telecom
  • Igor Skutsenya, Business Development Manager, Anti-Fraud Solutions – LANCK Telecom

10:10 – Analyst Briefing: A2P Market Forecast

  • Nick Lane, Chief Insight Analyst – Mobilesquared

10:40 – MNOs Outsourced? CPaaS? Undecided?

  • James Williams, Director of Programmes – MEF
  • Mariola Knapik, Head of Messaging & Carrier Operations – Tele2 Group
  • Eishan Gupta, Associate Director – Voice & SMS – TATA Communications
  • Deshbandhu Bansal, COO – Comviva
  • Alex Ciubuc, CEO – Mold Telecom
  • Alexandre Cottereau, Product Manager – Bouygues Telecom
  • Carlos Aragon, AVP Product Marketing, Enterprise Solutions – Mavenir

11:40 – A2P Voice: Challenges And Opportunities

  • John Murtagh, CTO – Anam Technologies
  • Igor Skutsenya, Business Development Manager, Anti-Fraud Solutions – LANCK Telecom

12:20 – 5G and the Impact on Messaging: What Will Operators Do Next?

  • Dario Betti, CEO – MEF
  • Vladimir Smal, Head of Sales & Procurement – Global Messaging – LANCK Telecom
  • Rajiv Singla, CTO & Head of Messaging – Globe Teleservices
  • Anurag Aggarwal, VP, Partnerships & Alliances – Tanla Platforms
  • Fabio Bottan, Senior Messaging Specialist – Arelion
  • David Vigar, Director, Carrier Partnerships – Twilio

13:00 – Lunch

14:00 – Mobile: Towards a Sustainable Future

  • Gerrit Jan Konijnenberg, Advisor – MEF
  • Dominique Rousseau, Group Director Device Operations – Vodafone
  • James Williams, Director of Programmes – MEF

14:40 – The Forum: What are the Big Issues in Business Messaging?

  • James Williams, Director of Programmes – MEF

15:10 – Game of Trust

  • James Williams, Director of Programmes – MEF
  • Luigi Fidelio, Co-Founder & CRO – Messagenius
  • Louise Ford, Managing Director – Empello

15:40 – Comfort Break

16:00 – Tailor-Made Monetization Approach: How to Solve Key Challenges and Drive Insights and Innovations To Power SMS A2P Business Growth

  • Ricardo Martins, VP Global Sales, Messaging – iBASIS
  • Joanna Kuligowska, Head of Global Market Intelligence – HAUD
  • Felipe Castillo, Senior Consultant – GTC

16:30 – The Jury (CPaaS)

  • James Williams, Director of Programmes – MEF
  • Uku Tomikas, Chief Connectivity Officer – Messente Communications
  • Carlos Villanueva, CRO – enabld
  • Rajiv Singla, CTO & Head of Messaging – Globe Teleservices
  • Nick Lane, Chief Insight Analyst – Mobilesquared

Wednesday June 15th (All times in CEST)

9:30 – Opening welcome speech + MEF Survey

  • Dario Betti, CEO – MEF
  • James Williams, Director of Programmes – MEF

10:00 – Industry Experiences and Best Practices for Regulatory A2P Initiatives

  • Simeon Coney, Chief Strategy Officer – AdaptiveMobile Security

10:45 – Next Generation Caller ID: STIR/SHAKEN, Blockchain & More

  • Dario Betti, CEO – MEF
  • Ira Cohen, VP Business Development & Marketing, MMDSmart
  • Vasily Birulin, Managing Director – AB Handshake Corporation
  • Lucian Gheorghe, CTO – TMT Analysis
  • Eli Katz, CEO – Xconnect
  • Catalin Badea, Director, Product Management Data Services – NetNumber

11:30 – Coffee Break

11:45 – A New Dawn In SMS Fraud – The Generation Game

  • James Williams, Director of Programmes – MEF
  • Vladimir Smal, Head of Sales & Procurement – Global Messaging – LANCK Telecom
  • Uku Tomikas, Chief Connectivity Officer – Messente Communications
  • Cathal Fitzpatrick, VP Marketing – Openmind Networks
  • Ehsan Ahmadi, CEO & Founder – VOX Carrier

12:30 – Using Number Information to Power the Next Generation of Messaging Services

  • Eli Katz, CEO – XConnect
  • Georg Vranken, Head of Telco Communications – BICS
  • Jason Lunn, Global Connectivity, CPaaS – Cisco

13:15 – Lunch

14:15 – Waking The Sleeping Giant

  • Joanna Kuligowska, Head of Global Market Intelligence – HAUD
  • Nick Lane, Chief Insight Analyst – Mobilesquared
  • Ricardo Martins, VP Global Sales, Messaging – iBASIS
  • Sean Kildea, Sales & Business Development Director – Orange France

15:00 – Business Messaging Everywhere: How to Bring in the Next 100 million SMEs

  • James Williams, Director of Programmes – MEF
  • Anurag Aggarwal, Global Board Member – MEF | Vice President – Partnerships & Alliances – Tanla Platforms
  • Carlos Villanueva, CRO – enabld
  • David Creasey-Benjamin, Future of Messaging Evangelist – Cisco
  • Yasser Waheed, Director, Global Messaging – Kaleyra
  • Scott Taylor, Fraud Protection & Compliance Consultant – FICO

15:45 – Commercial Models: Make or Break

  • James Williams, Director of Programmes – MEF
  • Waheed Adam, Executive Chairperson – iTouch
  • Kim Buller, President – Alchemy Telco Ltd.
  • Bernd Heinen, Senior Product Manager Corporate Messaging (SMS/RCS) – Telefonica Germany
  • Pat Flynn, Director of Business Development / Co-Founder – Nettzer
  • Vladimir Smal, Head of Sales & Procurement – Global Messaging – LANCK Telecom

Venue

Grand Hotel Krasnapolsky
Dam 9,
Amsterdam, 1012 JS Netherlands
MEF