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MEF CONNECTS Business Messaging

June 14 - June 15

Join us on June 14th and 15th in  Amsterdam for MEF CONNECTS Business Messaging 2022

Following the success of our virtual event last year, we’re pleased to bring this back into the real world, in the prestigious NH Anantara Grand Hotel Krasnapolsky.

This fully-hybrid MEF event is the place to hear from – and be able to interact with – the best providers from across the globe, who will share with you everything you need to know about  Business Messaging.

The days of one-way SMS alone being enough to fulfil the many evolving use cases are over; whether you’re looking to engage with your existing customers or connect with new ones, two-way Messaging is where it’s at today.

We’ll be showcasing the latest developments and use-cases from aggregators, Communications Platform as a Service (CPaaS) providers, mobile network operators, over-the-top (OTT) messaging providers and technology suppliers. With speakers from around the world and providing numerous opportunities for genuine interaction, MEF guarantees this will be one event you won’t want to miss. A truly global perspective awaits.

No matter what your organisation does, be sure to remain close to all your stakeholders at all times – because if you DON’T , you can be sure your competition most definitely will.

Bringing together the people that matter, we’ll be drilling into the topics that really count across Business Messaging today. And here’s just a taste of what’s on offer:

  • The Evolution to Carrier Grade Messaging Services
  • The New Role of Mobile Network Operators
  • Industry Experiences and Best Practices for Regulatory A2P Initiatives
  • A2P Voice: Challenges and Opportunities
  • 5G’s Impact on Messaging
  • Mobile: Towards a Sustainable Future
  • A New Dawn in SMS Fraud
  • Commercial Models: Make or Break
  • Trust: How to Win and Lose it

Interested in Speaking? Representing your Brand? Contact Us

We want to hear from you if you have insights and can help make a difference. The MEF is a vehicle for industry engagement and growth. Share your insights with us, and we’ll help get it out to the industry through our events, blog, social channels, working groups, one-to-one interactions, and partnerships.

If you’re interested in speaking on a panel, driving the agenda with your thought-leadership by sponsoring your own session, or having a booth in the networking and event pavilion, to have your brand seen by online audiences and in-person please contact James Williams.

Tuesday June 14th (All times in CEST)

9.30 – Opening Welcome Speech

  • Dario Betti, CEO – MEF

10:10 – Analyst Briefing: A2P Market Forecast

  • Nick Lane, Chief Insight Analyst – Mobilesquared

10:40 – MNOs Outsourced? CPaaS? Undecided?

11:40 – A2P Voice: Challenges And Opportunities

12:20 – 5G and the Impact on Messaging: What Will Operators Do Next?

13:00 – Lunch

14:00 – Mobile: Towards a Sustainable Future

14:40 – The Forum: What are the Big Issues in Business Messaging?

15:10 – A View From The Top

15:45 – The New Wholesale

16:30 – The Jury (CPaaS)

Wednesday June 15th (All times in CEST)

9:30 – Opening welcome speech

9:40 – MEF Survey

10:10 – Industry Experiences and Best Practices for Regulatory A2P Initiatives

11:20 – Waking The Sleeping Giant

12:10 – Number Information Services (NIS): The Evolution To Carrier Grade Messaging Services

12:50 – Lunch

14:00 – Next Generation Caller ID: STIR/SHAKEN, Blockchain & More

14:20 – A New Dawn In SMS Fraud – The Generation Game

17:00 – Commercial Models: Make or Break

  • James Williams, Director of Programmes – MEF
  • Waheed Adam, Executive Chairperson – iTouch
  • Soma Njie, Head Of Business Development – Alchemy Telco Ltd.
  • Bernd Heinen, Senior Product Manager Corporate Messaging (SMS/RCS) – Telefonica Germany
  • Pat Flynn, Director of Business Development / Co-Founder – Nettzer
  • Vladimir Smal, Head of Sales & Procurement – Global Messaging – LANCK Telecom


8:00am – EXPO Opens, Networking

9:40am – The Multimedia Messaging Markets – trends and forecasts

  • Gavin Patterson, Chief Analyst, Mobilesquared

10:15am – Together: RCS Vendors Renew Efforts to Deliver a Truly Interconnected Experience

  • Steve Zitnik, Interop Technologies
  • Guillaume Le Mener, Mavenir
  • Glen Murray, WIT Software
  • Gavin Webster, WIT Software
  • Lokdeep Singh, Synchronoss
  • Patrick Doran, Synchronoss
  • Ciaran McGovern, Synchronoss
  • Chris Wright, Syniverse
  • Robert Gerstmann, Sinch

10:35am – OPERATOR KEYNOTE Orange Group: a Pioneer of RCS and Conversational Messaging

  • Dario Betti, CEO, MEF (moderator)
  • Alex Nourouzi, Communication Services Product Marketing Director, Orange Group

11:10am – RCS Verified Sender: The Importance of Zero Trust and Reputation to the Business Messaging Ecosystem?

  • Paul Eccles, Advisor, MEF (moderator)
  • Francisco Riveros Fiallo, Network Deployment & Integration Engineer, Infobip
  • Simeon Coney, Chief Strategy Officer, AdaptiveMobile Security
  • Marcos Rodriguez Gonzalez, Business Development Manager – Mobile Services, Telefónica Global Solutions
  • Chris Drake, CTO, iconectiv
  • Steve Zitnik, CTO, Interop Technologies
  • Tom van Pelt, Technical Director, GSMA

12:00pm – European Roundtable with Mavenir – Dario Betti, CEO, MEF and special guests

  • Mobile Network Operator (MNO) status
  • Post Pandemic Impact
  • Use cases
  • 5G industrial or consumers?
  • SMS synch rich SMS Nationwide?

1:20pm – How Do Enterprises Arm Themselves To Succeed With Rich Business Messaging In 2021?

  • James Williams, MEF, (moderator)
  • Cristina Constandache, Chief Revenue Officer, Rakuten Viber
  • Artem Podstreshny, CEO, Messaggio

2:00pm – A Case Study: What Does Rich Business Messaging Lool Like In Real Life – Goal, Solution and Impact?

  • Virginie Debris, Chief Product Officer, Global Message Services

2:20pm – RCS Business Messaging – And How To Make Money From It

  • Tim Green, Editor, MEF (moderator)
  • Inderpal Singh Mumick, CEO, Dotgo
  • Srinivas Rao, Chief Digital Officer, MTN Nigeria
  • Alex Nourouzi, Communications Services Product Marketing Director, Orange
  • Robert Jones, Head of Messaging, BT Group
  • Alexandre Gavine, Messaging for Business & Digital identity Marketing Manager, Bouygues

3:10pm – How is Conversational Business Messaging Changing the Customer Engagement Landscape Across Latin America?

  • Alejandra Hernandez, Enterprise Sales Manager, Quiubas Mobile
  • Antenor Henríquez, Enterprise Sales Director, Quiubas Mobile
  • Nebojsa Kovacevic, Founder & CEO, Kiban
  • Antonio Aguilar, CEO, BD Consulting
  • Antonio Ordax, Head of Messaging & Customer Engagement, Telefónica Global Solutions
  • Prem Gurbani, Co-Founder & COO, OJO7

3:50pm – RCS ROUNDTABLE: What Does the Mobile Ecosystem Need to do to Make Truly Rich Communications a Reality For All?

  • Silvija Renusa , Senior Product Manger, Infobip (moderator)
  • John Shirley, Partnerships Development – Business Communications, Google
  • Daniel Arroyo Arzate, Senior Manager Mobile Market and Emerging Income, Telcel
  • Mitchell Cutmore, Business Messaging Development, Telefónica Global Solutions
  • Alex Salgado, VP B2B, Telefonica Brasil

5:15pm – A View From The Top With Infinite Convergence Solutions

  • Dario Betti, CEO, MEF
  • Anurag Lal, CEO, Infinite Convergence Solutions

5:35pm – A View From The Top With Global Message Services

  • Dario Betti, CEO, MEF
  • Charles Upchurch, CEO, Global Message Services

Event Partners


Grand Hotel Krasnapolsky
Dam 9,
Amsterdam, 1012 JS Netherlands