MEF Briefing | Business Messaging P2A

August 27 @ 16:00 – 17:00

The business messaging market is going through a major evolution: artificial intelligence and machine learning is opening up the possibility for real conversation with automatic services. The impact of P2A (Person to Application messaging) is huge for customer experience, service support and online commerce. Join MEF’s briefing on its future report to understand consumer attitudes and behaviour towards the new automatic messaging services. What use cases are more interesting ? How are users comparing A2P and voice calls? How would people discover P2A services.   These and many other questions will be addressed in our reports, and open to discussions and questions in the interactive briefing.