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How to sustain a profitable SMS A2P monetization strategy in the long run?

October 27 @ 16:00 - 17:00 BST

Deploying a full-managed protection of the SMS channel is a first step, however it’s not enough to succeed: it needs to be combined with the proper commercial and pricing strategies, so MNOs can leverage the profitable business of the A2P market.

In this webinar, messaging experts will share real cases of worldwide messaging strategies that maximize the usage of the SMS channels taking into consideration the emergence of alternative channels, technologies, bypass, so that MNOs’ can maximize their messaging A2P revenues.

Topics to be discussed:
– Flexible business models based on level of engagement, market needs
– Market intelligence and full understanding of the messaging eco-system
– Well planned go-to market strategy
– Differentiated pricing based on type of traffic and served enterprises
– Adequate commitment, constantly monitoring, analysis for granular adjustments

Speakers

James Williams
Director of Programmes
MEF

Ricardo Martins
VP Global Messaging
iBasis

Jorge Vieira
Head of Operations Wholesale
NOS

Giovanni Benini
Messaging Expert, Partner
GTC

Details

Date:
October 27
Time:
16:00 - 17:00 BST
Event Categories:
, ,

Venue

Online
14 Gray’s Inn Road - MEF HQ
London, WC1X 8HN United Kingdom

Organiser

Mobile Ecosystem Forum (MEF)
Phone:
+44 (0)20 8819 0554
View Organiser Website