Fira Hall 8.1, Room CC8.20
Supported by RealNetworks this session looks at the platforms, tech & use cases driving the future of communications between businesses and their customers
The Enterprise Messaging market is expected to grow by 36% from US$ 17.2B 2016 to US$ 58.7B in 2020; from 1.6T Enterprise Messages in 2016 to 3.4T in 2020 (Mobile Squared). New A2P use cases are driving this exponential growth – including payments, authentication and customer care with sectors such as finance, retail and utilities using mobile to build trusted relationships or improve efficiencies and user experience.
This session is part of MEF’s Future of Messaging Programme and looks at the tech & messaging platforms that are transforming the enterprise mobile messaging landscape including AI, Chatbots & RCS as well as discusses specific uses cases and their impact.