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European Consumer Trust Summit

October 20, 2015

20th October

MEF’s Consumer Trust Summit series comes to London

A one-day event that examines Trust as a business critical issue and provides cross-stakeholder perspectives on regulation and the impact on your business.

Hosted at Level39 in Canary Wharf  Europe’s largest technology accelerator for finance, retail and cyber and supported by F-Secure, Mozilla and AVG Technologies the Summit will deliver a comprehensive look at the key regulatory issues in Europe and global business considerations in successfully deploying privacy and security to get a competitive advantage in a trusted and sustainable mobile ecosystem. Sign up now to attend.

Program Sessions

Interactive Workshop from MEF’s Consumer Trust Initiative.

  • Education: explaining the new value exchange to consumers and regulators.

  • Regulation: removing the complexity from compliance.

  • Innovation: demonstrating a new market paradigm around building trust.

Managing the rise of super-sensitive data. Safeguarding your investment in:

  • FinTech

  • Healthcare Mass market apps


09.00 –  12.45 – Morning Session

  • Registration, Welcome

  • Keynote: The Business Case for Trust, Amit Pau, Managing Director & Operating Partner, Ariade Capital

  • Keynote: Addressing Consumers’ Needs, Samu Kontinnen, Executive Vice President, Consumer Security, F-Secure

  • Panel: The Risks and Opportunities of Working with Hyper-Sensitive Data, with Zapp, Deutsche Telekom & Evernote, moderated by Tim Green

  • Keynote: Protecting EU Consumers – the Regulator’s Perspective, Iain Bourne, Group Manager, ICO

  • Panel: Global Marketplace, Local Regulation – the Business Challenge, with Tech UK, ICO, Ofcom & BskyB

  • 12.45 – Networking Lunch

14.00 –  17.00 Afternoon Session

  • MEF Global Consumer Trust Initiative: Working Group update

  • Breakout Session: Building Trust with a Blank Page – Control/Transparency; Monetisation; Identity

  • Panel: Trust as a Driver for Innovation with AVG, CitizenMe & Smart e-Money

  • Start-up Showcase

  • 17.00 – Drinks & networking


Consumers are increasingly concerned about data privacy and security. What does this mean for your business and how it deploys data-sensitive products & services?

Global perspectives on the regulatory practice & changes around the world, along with successful strategies for compliance.

The best ways to safeguard consumers’ super-sensitive data while striking right balance between Innovation and maintaining Consumer Trust.

Learn new ways to build long term relationships with smartphone consumers.

Discover how the privacy and security of mobile services can become competitive advantages and build a trusted and sustainable mobile ecosystem.

Supported by/



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Rick Chandler - EEMA


Rick is an EEMA Board member who previously chaired the EEMA Internet and Wireless
workgroups. With 35 years secure digital wireless experience and executive positions in both the
private and public sectors he has led design and build teams for two European mobile operators.

He has been a champion of safe mobile working since he gave the keynote at the first UK conference on the subject in1984. He has also been active in the ID world since his involvement on the steering group for the UK ID card .This is currently driving his work in mobile authentication and privacy. Passionate about new technology, he enjoys separating hype from reality and delivering practical solutions.


Samu Konttinen - F-Secure

Executive Vice President, Consumer Security

Samu Konttinen is the Executive Vice President, Consumer Security and interim VP of Human Resources of F-Secure Corporation. Prior to that he served as Executive Vice President, Customer and Market Operations, Executive Vice President of Sales and Marketing, Vice President of Sales and Geographical Operations and Vice President of Mobile Business Unit. Mr. Konttinen has been a member of the Leadership Team since 2009.

He joined the company in 2005 and in his earlier career he worked in sales and channel management, including Director of Regional Operations, covering F-Secure operations in +20 countries in EMEA. Before joining F-Secure he held a Vice President position at Valimo Wireless Ltd 2001-2005. Mr. Konttinen is also a member of the board of Ixonos Plc. He has studied Business Administration at Haaga-Helia University of Applied Sciences.


Jeremy Olivier - Ofcom

Head of Internet Policy

Jeremy Olivier is Head of Internet Policy at Ofcom; his responsibility is policy development across a broad range of issues, including the evolution of audiovisual media regulation, net neutrality, protection of minors, and the regulation of OTT services. Mr Olivier’s current focus is on the EU Digital Single Market programme, and in particular the revision of Audiovisual and Telecommunications regulatory frameworks. Before Ofcom, Mr Olivier worked at the BBC,  providing strategic advice to the Directors of the BBC’s Online and Television services.

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Iain Bourne - ICO

 Group Manager (Policy Delivery)

During his time with the Commissioner, Iain has dealt with a wide range of areas, including health service compliance, new technologies, international issues and privacy at work. Iain worked for a couple of years on the freedom of information side of the ICO.

During the last few years Iain has been very involved with the ICO’s work on information sharing, privacy notices, personal information online and anonymisation. He is currently doing a lot of work on the EC’s proposal for a new data protection Regulation and the search engines ‘right to be forgotten’ issue.

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Chris Riley - Mozilla

Chris Riley is a Senior Policy Engineer at Mozilla, working to advance the open Internet and Web through public policy analysis and advocacy, strategic planning, coalition building, and community engagement. Prior to joining Mozilla, Chris worked as a program manager at the U.S. Department of State on Internet freedom, a policy counsel with the nonprofit public interest organization Free Press, and an attorneyadvisor at the Federal Communications Commission. Chris holds a Ph.D. in
Computer Science from Johns Hopkins University and a J.D. from Yale Law School. He has published scholarship on topics including innovation policy, cognitive framing, graph drawing, and distributed load balancing.mozilla

Tony Anscombe - AVG Technologies

Senior Security Evangelist

Tony Anscombe is the Senior Security Evangelist for AVG Technologies. Tony’s role at AVG is to bring products and solutions to our growing, free users population, that allow them to enjoy their online experiences, while trusting AVG to provide them protection from malware and data loss. Tony is also instrumental in developing relationships with third party testers of AntiVirus products, which help AVG to continue its focus on delivering product quality and excellent security.

Tony is a speaker at global events including CTIA and RSA the Security Conference.  He regularly contributes to industry forums and is an established media commentator on issues surrounding privacy, consumer trust, security, child internet safety, and online threats.  Tony has also led the AVG Digital Diaries Research Series, the international study into how technology is changing childhood and beyond.


Chris Cooper - Knownow Information

Founder, Director

Chief Technology Officer, Director and co-founder of KnowNow Information.The creator of the ‘kn-i’ platform. A new Internet of Things information platform targeted at SME’s, to provide new insight and services for their customers and citizens of local places.


Emily Hancock - Evernote

Senior Corporate Counsel

As global privacy and data protection counsel, I focus on building and maintaining two core Evernote values: user trust and transparency. I advise on compliance with global privacy and data protection laws, product design, and security, user support and third party data disclosure issues. I also serve as counsel on employment matters globally.


Rimma Perelmuter - MEF

Rimma Perelmuter is CEO & Global Board Director at the Mobile Ecosystem Forum (MEF), the global trade body that works with its members to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services to enrich the lives of consumers.

Since its launch in 2001, Rimma has been a driving force at MEF, establishing it as the premier community for the broadening mobile ecosystem. She has grown its global footprint with Chapters established in EMEA, Asia, North and Latin America. Rimma has both a strategic and commercial role to grow the organisation and focuses upon MEF’s remit to accelerate the mobile opportunity for its members.

Named as top 30 women in mobile content in 2014, Rimma is also on the Global Advisory Board for Women in Wireless (WiW) which connects, develops & promotes women leaders in mobile and digital media.


Simon Bates - MEF

Senior Advisor, Policy & Initiatives

Simon has been involved with the global mobile industry since 2000 when he coordinated Motorola’s pan-European communications programme.

He has since advised mobile tech companies large and small on strategic marketing campaigns, living and working in London, Sydney, Barcelona and the US. From 2004-2010 he worked as a spokesman for Ofcom, the UK media/telecoms regulator and was Director of Standards & Communications


Matthew Pearch - iProov

Commercial Director

Pearch is an experienced Sales and Marketing executive with a background in fast-growth SaaS and web services built on deep relationships with large, complex clients. He built the European operations of Bulletin, and was Partnership Director at IOVOX. He has also worked with voice biometrics at Nice Systems. From 2003-2008 Pearch was the most successful European sales executive at mBlox Inc. He has a degree in Economics from the University of Hertfordshire.


Geoff Revill - Krowdthink


Geoff has spent the last 3 years crafting the Krowd app and supporting business strategy. The Krowd is a fundamental rethink of the business model and value proposition for social engagement online. In particular, unlocking the value of localized social engagement has been his focus, and the tech enabler is WiFi. In an era of increasing cyber hacks we need to approach user data in a new way, to
determine a means to make money from empowering users in online engagement. Geoff is defining a new category of online social engagement called a Personal Network, underpinned by a trust model that enables privacy to become a commercially realizable asset. Prior to Krowdthink Geoff was VP Europe for several US entities, resulting in his position at Wind River (now an Intel company) leading their software tools development, a product line with over $300m sales that has now become the IoT toolchain for Intel.

Liam Spence - Zapp

Liam is one of the founder team members at Zapp, acting as both Senior Product Owner for the ‘Pay by Bank app’ digital payment experience and most recently taking on the role of Head of Innovation.

He is passionate about delivering a market leading payment experience by developing a digital product that meets demanding consumer and retailer checkout requirements.  He also enjoys the challenge of working with the UK’s leading financial institutions and retailers to make sure Zapp delivers key business benefits across the full payment ecosystem. Prior to Zapp, Liam developed a breadth of payment solution experience working with some of the largest financial institutions in the world, most recently with PayPal and TSYS.zapp

StJohn Deakins - CitizenMe

Founder & CEO

As Founder and CEO, StJohn oversees the commercial and technical direction for citizenme. His vision was to create a service for everyone that lets us take back control of our digital identities and asset our right to self. He works with our team, partners, suppliers, advocates, the media and the general public to ensure that the citizenme vision realises its potential to positively impact the lives of every single digital citizen.

StJohn is a successful serial Internet entrepreneur, digital visionary, mobile evangelist, and documentary producer. In late 2010 he sold his mobile multimedia platform company, 3ple-media, to a US private equity firm. StJohn subsequently advised on the acquisition of the NSN Wimax business unit by SkyView. In 1995 he was instrumental in helping to put Lloyd’s List, the world’s oldest daily newspaper, online. Later, his team at Agency.com developed the first British Airways booking system and global Internet presence.


Jon Carter - Deutsche Telekom

Head of Business Development – Connected Home

Jon leads UK Business Development for Deutsche Telekom’s white label and open connected home platform. Successfully launched in Germany in late 2013, Deutsche Telekom’s open platform is now available internationally, with an initial focus on Europe, and particularly the UK.  Deutsche Telekom’s platform has been designed to move the industry beyond simple control of connected devices, to create a foundation for new revenue generating services.

Jon’s focus is on establishing partnerships with telcos, utilities, insurers and retailers, as well as third party platform providers and OEMs to enable the realization of innovative new models and revenue generating services.  Jon has worked in and around the connected home space since the early 2000s, and has a deep knowledge of the European market, and in particular what will finally drive growth in this market.


Charlotte Holloway - Tech UK

Head of Policy & Associate Director

Charlotte is Head of Policy at techUK, working with techUK members and policy-makers in  Westminster, Whitehall, Brussels and beyond to help create the conditions for a world-leading tech industry and a thriving digital economy right across the UK. Charlotte leads the work of the techUK policy team which covers a number of policy and regulatory areas including data protection and  privacy, skills and migration, intellectual property and copyright, productivity and the economic contribution of tech, and more. Charlotte is currently working with techUK colleagues and member companies on policy development for a positive Digital Single Market and on the relationship  between the UK tech sector and the European Union.

Tom Bals - frog

Tom Bals is the Head of Strategy for EMEA at frog and leads the region’s Innovation Strategy consultancy team. He is responsible for structuring and delivering frog engagements that shape and reshape its global clients’ businesses through user centered strategy and design.

Before joining frog, he started his career in consultancy services leadership, building gyro Amsterdam from idea to reality, providing marketing services to multinational clients in the b-to-b space.

Prior to this, he built a track record in product strategy, business development, marketing and management. First at Reed Elsevier as area manager for North-America and the UK and later at Liberty Global, as a member of the team that launched broadband Internet. At Verizon, Tom held responsibility over its enterprise networking services portfolio for EMEA.


Lito Villanueva - Smart e-Money

Vice President and Head FinTech, Digital Inclusion & Alliances

Lito is the lead in unlocking the huge potential of e-money by introducing innovations on payments, digital commerce experiences and a wide range of emerging digital payment platforms including building a dynamic digital payments ecosystem. His task is to reimagine how consumers interact with their money for payments and commerce through innovative products and services. He is one of the very few mobile money global practitioners to have a mix of experience in banking, payments and MNO sectors with a great deal of exposure in multi-market interventions and global best practices with established relationships among key stakeholders including international funding agencies.


Matt Mills - Featurespace

Commercial Director

Matt Mills is responsible for the commercial team at Featurespace, working with clients in financial services, insurance and gaming. Matt is the former Global Head of Partnerships and Innovation at augmented reality company Aurasma, and previously worked at Autonomy, including running Optimost in EMEA.

Matt won DemoGod 2011 in Silicon Valley and gave the TED Talk on Augmented Reality on mobile which has had over 2.5m views.


Shekinah Adewumi - Touchtech Payments

Commercial Director

Shekinah is a young entrepreneur who co-founded Touchtech payments while studying engineering while in University studying engineering and currently acts as the company’s Commerical Director.

Now, almost 2 years later and over €500k in investment Touchtech will soon be closing a €1m round of funding and are in talks with some of Europe’s largest Banks. Featured as Number 8 on Silicon’s republic’s 30 Irish Fintech start ups, and the recipient of the “best new Idea” prize in the “Irelands Best Young Entrepreneur’ competition its evident that Touchtech payments is young start up on the rise.


Amit Pau - Ariadne Capital


Amit is deeply passionate about helping companies exploit disruption (business models and technology) to transform their business. His 20+ years experience in the TMT industry has given a robust platform to launch numerous market leading solutions in areas such as enterprise mobility, mobile entertainment, managed data services, digital marketing and electronic commerce. Whether it is in a corporate leadership role or an entrepreneurial environment Amit consistently drives innovative ‘go to’ market strategies in order to deliver quantum growth.

In his previous high profile corporate positions at Vodafone, as Group MD for International Accounts and Business Markets, Amit was instrumental in creating strategic OEM partnerships with Dell, IBM and HP. Additionally, he led the Divisional Units of AT&T and GTS where he launched their e-commerce products and delivered significant scale.

Amit has transformed multiple entrepreneurial companies; whether it be as an investor driving the IPO’s or NED working with the Executive team in refining their business models, mentoring them with scaling their operations in order for successful exits. This vastly enriching experience has enhanced his experience in commercialising innovation with a combination of business models and disruptive technologies.


Daniel Preiskel - Preiskel & co

Senior Partner

Daniel is a co-founder of Preiskel & Co and has over 20 years’ experience working in the telecoms, media and technology sectors, advising across the globe.  He has been ranked for over 15 years in major independent research guides as one of the world’s leading communications lawyers.

He is particularly recognised for commercial and regulatory work in the UK and overseas. He also advises various clients (including a major Korean handset manufacturer) on international investments and acquisitions as well as on major privatisations.  Recent work includes advising a group of mobile operators and content providers in reversing a decision of a European telecoms regulator.  He has recently been advising Japanese and Middle Eastern mobile network operators on MVNOs as well as advising a range of MVNOs & MVNAs in various continents.  Daniel, together with his international team, typically advises companies on the legal aspects of their multi-national services, with an increasing amount of advice on cloud issues, software as a service, privacy and data retention issues.

Daniel Preiskel has chaired and is a regular speaker at prestigious international telecoms conferences and is on the Steering Committee of the MEF Privacy in Apps Programme that has attracted a fair amount of coverage in the press (www.appprivacy.net).preiskel_1

Tim Green- Mobile Money Revolution


Tim has been writing about mobile since 2000 when he was an analyst at Screen Digest. In 2005 he launched Mobile Entertainment, the world’s first B2B magazine for the emerging mobile content community. In 2012, Tim turned his attention to mobile payments and launched his own blog, Mobile Money Revolution. He’s now unhealthily obsessed with the sector.

Earlier this year, Tim became executive editor of Hot Topics – a magazine and website for ‘tech leaders’.

Genuinely, he is a brilliant dancer.

Simon Wright - Sky

Strategic Governance Manager – Data Protection and Privacy

A versatile and enthusiastic data protection and privacy professional who also brings extensive international experience as a senior project and programme manager in project governance, project delivery, PMO & portfolio management.


Graham Thomas - Deutsche Telekom

Board Director, Marketing

Graham brings 20+ years of experience having worked in international telco roles across the value chain; Deutsche Telekom (T-Mobile), Nokia Mobile Phones and mobile content start-ups. He has used this experience to pioneer the evolution of mobile internet portals to now fully converged internet experiences for DT. Graham is a Board Director of the centre in the UK.

When he was at Nokia he championed Games on mobile, setting up the unit which introduced the first games to market such as Snake.


Mikko Niva - Vodafone

Group Privacy Officer

I am a privacy professional with legal background and a passion to solve complex problems in creative, efficient and effective way and to drive change in a global technology, legal and policy environment.

Privacy is clearly more than just compliance. It’s become one of the most important policy discussions of our time.


David Poole - myPINpad

Business Development Director

Professional and internationally experienced business manager. Demonstrable core competency in general management, business development, and relationship management. Most recently involved as Managing Director in successful small start up venture, has also held management positions in large corporate organisations.


Charles Palmer - Shuflr

CEO & Founder

Charlie started his career designing cars via CACD (Alias/Wavefront) in Germany for well-known automative brands. He migrated to “new media” working for a leading Dutch agency called Lost Boys (now LBi) between Amsterdam and London, working closely with Orange Telecom, BBC and Sony on brand, advertising and mobile.

From here Charlie co-founded Mfuse in 2003, a mobile gaming technology focused on UX, that enabled online gaming companies to take their online products to mobile. After this Charlie headed mobile at Betfair with the sole remit of taking the Betfair exchange to smartphones, as well as working closely with the M&A team on acquisitions and strategic alliances in China and Japan.  Charlie sourced and set-up a Betfair smartphone front-end development team in San Francisco. In his spare time Charlie is a keen rock climber, mountain biker and Landover enthusiast.



October 20, 2015
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