Rich Communication Services (RCS) continues to expand its presence in the market, giving operators the ability to monetize downstream forms of revenue from A2P messaging, reclaim potential losses from OTTs, and drive customer retention. The ability for operators to start monetizing RCS is ready today, in fact, as bot verification and management services, combined with MaaP Aggregation platforms, help monetize enterprises’ connections to operators’ networks, while helping them better control the termination of A2P and P2A messaging traffic to boost their bottom line.

In this session, learn more about how the various RCS commercial models are currently being adopted and deployed industry-wide to establish a universal standard that will futureproof both enterprises’ and operators’ messaging business in the age of 5G as two-way conversational commerce continues to create a robust user experience.