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Building an eSports universe to drive user adoption, engagement and revenues

May 12, 2022 @ 15:00 - 16:00 BST

The competition to turn eSports into the next chapter of mobile services is on. Serious players are backing eSports. Join the legendary Italian Football player Alessandro Del Piero, eFootball professional player Emiliano Spinelli TheSVenom and Simone Trimarchi, the man behind’s Play & Play, Cookie Digital’s new mobile esport platform.

MEF’s Features Editor Tim Green will ask Alessandro “Pinturicchio” Del Piero – former soccer player and winner of the World Cup in 2006 representing Italy, how he decided to become an eSports investor: why is this a hot market and what is driving his business choices. Emiliano “TheSVenom” Spinelli will frame eSport history in late 90’s, how it develops in the multibillion industry as it is now and how it will shape in the future. Simone “AKirA” Trimarchi – eSport Manager Presso at Cookies Digital – will share how mobile is key to the eSport story and how Cookies Digital chose to invest in eSports as the next content platform for mobile services.

If you do not know what eSport is yet, you should join this webinar. If you want to make money form eSport you should join this webinar. For those that cannot wait, eSports are electronic sports, organised in competitive gaming events and various leagues with teams and players battling it out for victory. A report from Newzoo estimated the esports market will generate $1.8 billion in revenue by 2022.


Tim Green
Features Editor

Alessandro Del Piero
Italian Former Professional Footballer & eSports Investor

Simone Trimarchi
Esport Manager Presso
Cookies Digital

Emiliano Spinelli
Account & Talent Manager
AFK Creators


May 12, 2022
15:00 - 16:00 BST
Event Category:


London, United Kingdom


Mobile Ecosystem Forum (MEF)
+44 (0)20 8819 0554
View Organiser Website