Trust in Mobile – Update from the 7th Annual MEF Consumer Trust Report: It’s Time to Serve The Individual

On 13th May MEF will host a briefing webinar to delve deeper into the key findings from the MEF 7th annual Global Trust Report, sponsored by Assurant, and compare with previous years. MEF CEO Dario Betti, leading analyst Barbara Langer from Insight Angels, and Michael J Becker, CEO Identity Praxis, Inc. will discuss the attitudes revealed by 6,500 smartphone users across 10 countries, in relation to privacy, personal data, and trust.

The key development areas in mobile, personal data & identity and security that need to be considered can be found in MEF’s 7th Annual study revealing what consumers really think and what they are likely to do next.
There is a real gap between what consumers want and what they really get in terms of privacy and security.

Join the discussion as to why the industry is falling short of expectations across key privacy and security dimensions despite increasing numbers of users taking action to protect themselves. And if you want to find out more about what users sacrifice privacy and security for, what are key barriers and what are key values for users? Then sign up for the webinar now.