Application to person (A2P) messaging, also known as enterprise SMS, is a key enabler of richer, more satisfying and personalized customer communications in an era when end users want to be reached on their preferred platforms and in their preferred format. Of course, with the ability to communicate via personal devices comes a responsibility to keep that channel secure. After all, customers must trust in an enterprise’s ability to protect them against threat — without that ongoing trust, all is lost. As a result, the communications ecosystem must find the most advanced ways to optimize A2P strategies and protect against evolving security threats, or risk losing out on the value it holds for businesses across the globe.

In this webinar, attendees will get a behind-the-scenes look at the tools and operations that keep A2P messaging a trusted, secure channel for business communications. netnumber Global Data Services, the world’s leading provider of phone number intelligence data, and The Campaign Registry (TCR), the reputation authority for business messaging on 10DLC/A2P, are coming together to provide the most in-depth, expert resource for understanding how the 10DLC framework is operated in the U.S. today. Attendees will leave with a better understanding of how and why brands are verified, phone numbers are identified, and robust registries are employed to support the ecosystem with real-time provisioning, distribution and fraud prevention advantages — all of which are vital for creating reliable, secure, successful enterprise messaging.

This panel features John Coleman, VP of Sales at netnumber Global Data Services, and Stefan Heller, VP of Business Development and Strategic Partnerships at The Campaign Registry. The sessions will be moderated by James Williams, Director of Programmes at MEF.