Artificial Intelligence (AI) has revolutionized online marketing by enhancing targeting, personalization, scalability, and efficiency. AI-driven algorithms analyse vast amounts of data to identify patterns and insights, enabling marketers to understand consumer behaviour and preferences with unprecedented precision. This allows for hyper-personalized ad campaigns tailored to individual users, improving engagement and conversion rates. But the role of AI also extends to traffic compliance: AI powered tools can automatically detect and filter out fraudulent traffic, click bots and non-compliant ad content. This is invaluable when it safeguards both advertisers and consumers, but can be detrimental to marketers when unwarranted account suspensions lead to missed ad spend and put campaigns ‘back to square one’ on the optimisation path when they eventually relaunch. Join us as we explore the role of AI in Traffic Compliance on this live webinar moderated by MEF’s Program Director: DCB, Content & Advertising.