Registration and badge pick-up will be available, alongside an opportunity for networking with other attendees. A light breakfast will also be served.
Marking their second joint event in Canada, representatives from the MEF and the Canadian Telecommunications Association will welcome the audience and kick off the day.
Canadian Telecommunications Association CEO Robert Ghiz kicks off the second year of the MEF Leadership Forum in Canada. He welcomes the audience, highlights the importance of collaboration and innovation, and sets the tone for the day’s key themes and discussions.
In her keynote, Ruth Zive, CMO of LivePerson, will explore AI’s transformative power in telecommunications. She will discuss the current focus on improving customer conversations, high expectations around AI, and how to address growing skepticism. Zive will highlight the need for personalized interactions to help telcos stand out, and trace LivePerson’s journey from inventing business chat to leading in GAI applications, showing how they help brands bridge the AI gap. The keynote will compare today’s stagnation with a digital-first, AI-empowered future that provides better outcomes for both brands and consumers. Zive will share success stories from major telco clients, and introduce the Conversational Flywheel as a model for better use of AI going forward. She will call for partnerships to address consumer needs and help brands exceed expectations through better connectivity and integration.
Former Chair of the CRTC, Ian Scott will share his thoughts on the future of telecommunication and of regulatory policy and what business leaders need to do to protect the network.
In a multichannel world striving to become omnichannel, how can we protect the network? What feedback loops are in place, and can they be improved? How will existing processes to know your customer, know your traffic, and know your customer’s customer scale in the RCS and OTT world? Leaders from Proofpoint, Enea, Aegis, and Bandwidth will address these and other critical questions.
Our goal is to have a technical, in-depth conversation about the challenges of building solutions on top of a heterogeneous, complicated network and creating what Grady Booch calls “the illusion of simplicity.” Each panelist brings a unique perspective on how to address the common demand to “just” build solutions, despite the complexities involved. This panel promises to offer valuable insights into overcoming the technical hurdles we face in our industry.
One of the major ways to build trust with consumers is to enhance that consumer experience allowing enterprises to associate their identity on any communication channel whether it be messaging or voice. Brands can use rich content to signal their unadulterated association with the message. While we on the appropriate authentication process to ensure that the brand identity is protected and amplified for the consumer to relate and respond. With mobile messaging seeping through every facet of our lifestyle, it’s imperative not only to safeguard this channel from abuse but also rebrand appropriately before enterprises .
Join us as we explore how AI is revolutionizing conversational commerce through text messaging. Learn how businesses are using AI to enhance customer interactions, streamline sales, and improve support. Innovators on the panel will discuss how they are pushing the boundaries of traditional e-commerce. Discover new strategies, successful use cases, and the future potential of AI-driven text commerce. Understand the challenges and opportunities in this evolving landscape.
In the follow-up discussion to the Miami presentation, Mike Reading will explore further the critical aspects of network protection. Building on the foundation laid in Miami, Mike will continue to leverage state-of-the-art tools from Cloudmark and Proofpoint to illustrate advanced concepts. He will further articulate that ‘protection’ encompasses a variety of meanings across different stakeholders, highlighting new developments and the evolving nature of threat mitigation. This session will offer fresh insights and updated strategies, reinforcing the multifaceted approach necessary for robust network security.
Join industry experts from Infobip, Cisco, Shush, and TELUS as they explore the evolving landscape of RCS, RBM, and OTT messaging, highlighted by Apple’s recent enablement of RCS. Discuss consumer awareness and strategies to guide customers through the unknowns. Examine the impact of branded messaging, the role of WhatsApp, and the future of A2P SMS. Understand the latest trends, challenges, and the opportunities of interactive, conversational rich media interactions and how to navigate and thrive in this dynamic market.
In the follow-up discussion to the Miami presentation, leaders from Twilio, Infobip, Telesign, and Ez Texting will discuss best practices for choosing the correct endpoint for text messaging. The past few years have been transformative in the industry. This panel will provide a ‘State of the Union’ on Messaging in North America, offering fresh insights and updated strategies for navigating the evolving landscape of text messaging.
In the follow-up discussion to the Miami presentation, Meta and Cisco will explore the current growth opportunities for WhatsApp for Business in North America. Building on their success in different markets, they will discuss strategies for further expansion and highlight the evolving landscape of business communication through WhatsApp. This session will offer fresh insights and updated strategies, showcasing the potential for growth and innovation in leveraging WhatsApp for Business.
Closing keynote by IC Group President Duncan McCready
