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MEF Global Forum 2015: Mobile-First Markets

June 30, 2015

The MEF Global Forum Series launched in 2013 in Silicon Valley connecting global mobile leaders to bring together innovators and major players from different markets to learn, engage and share monetization strategies and models. New for 2015 MEF is bringing #MEFGF to another international innovation hub: Bangalore, India. The one-day event focuses on the trends, consumer needs and success cases of rapidly growing mobile-first markets across South East Asia, Middle East and Africa. It will bring together an international, regional and domestic speaker line-up and delegates who want to do business in these exciting markets.

Event Takeaways

MEF Global Forum Mobile-First Markets uncovers how consumer demand, innovation and new sector opportunities are helping mobile-first markets leapfrog developed markets to drive sustainable growth across the global mobile ecosystem.

Accelerating mobile growth – planning for the next billion consumers

What are the specific consumer needs?

How are global businesses such as Mozilla, Twitter, Rovio & Wikimedia rolling out their products & services in emerging markets

How are MNOs driving social inclusion

Opportunities and challenges of the transition from Feature-phone to Smartphone

Start-up showcase supported by Growth Enablers and featuring India’s hottest innovators

Agenda Highlights

#MEFGF quality programming and thought provoking content

Global perspectives and networking from MEF’s international community

Expert discussions and case studies covering diverse growth markets such as Indonesia, Nigeria, Turkey, Malaysia, Middle East and more

Rapid-first start-up pitches

Exhibition

Networking Reception

Meet the start-ups

Speakers

Ben Moskowitz - Mozilla

Director of Development Strategy

Ben leads development strategy at the Mozilla Foundation, working with government, NGO, and philanthropic leaders to empower people through the open web.

Previously, he managed the development of Mozilla’s media innovation portfolio, and served as principal investigator on the Mozilla / National Science Foundation gigabit apps initiative.

Ben is an Adjunct Professor at the New York University Interactive Telecommunications Program (ITP),  and the founder of the Drones & Aerial Robotics Conference at New York Law School.
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Anurag Sachdeva - Rovio Entertainment

Associate Director India
Anurag Sachdeva is a marketing professional with 11+ years of experience in achieving sustainable growth of revenue and profits across product lines. Exposure to sales & marketing including strategic business planning, new product launches, digital & social media, distribution management, business development and alliances. In 2012 he won the “Global Telecom Business –Innovation Award” for “Blyk on Aircel”  and was nominated as a member of MMA India council.

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Ravi Bhaskaran - Twitter

Head – Business Development, India/South Asia
Ravi Bhaskaran heads Business Development at Twitter for the India/South Asia region and has over 11 years of experience in the Internet & Mobile Ecosystem. Previously, he was at Aircel leading the New Products & Innovation vertical. He is an engineer and also an alum of ISB, Hyderabad

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Arnav Ghosh - Blippar

Regional Director, India
In this role, he is responsible for heading the Blippar India operations and developing the company’s presence in the region along with building a strong India team.

Arnav joined Blippar in 2014 as the Regional Director. Prior to his association with Blippar, he has led the regional digital business for global agency brands (Havas Media & Publicis). Over the years, he has been credited for the setting-up/ co-founding multiple digital startups which spanned across product, analytics & marketing.

An alumnus from IIM Bangalore, Arnav is a widely known as a digital growth hacker & educator. With an extensive experience spanning across over 18 years, he has spent a large part evangelizing and helping build up the mobile eco-system across Europe and India.

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Rajeev Banduni - GrowthEnabler

CEO
Rajeev is the CEO of GrowthEnabler and is responsible for the overall leadership and management of the company, and also head of GrowthEnabler India. Rajeev is a recognised visionary, an entrepreneur, a start-up leader and a strategist. He has been instrumental in successfully starting, growing and scaling numerous companies, both within India and Globally.

With over 20 years of experience in the IT industry and having seen companies through start-up, survival, turnaround and growth modes; Rajeev has been instrumental in building growth strategies, raising capital, and thereafter ensured flawless execution and successful exits for leading tech Start-ups.

Akhilesh Koppineni - Geotagg

Akhilesh holds a B.Tech in Civil Engineering from IIT Madras and is the core solutions architect at Geotagg. He has prior work experience with Sabre Airline Solutions, where as subject matter expert he designed process changes and restructured workflow to maximize the airline on-time performance. During the last 3 years, he has worked with 12 airlines across 4 continents, successfully leading several projects to completion.

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Smriti Gupta - Wikimedia Foundation

Head of Mobile Partnerships – Asia
Smriti Gupta is the Head of Mobile Partnerships in Asia for Wikimedia Foundation, the non-profit that operates Wikipedia and many other free knowledge projects. Previously she has held business and technology roles at high tech Silicon Valley companies such as eBay. Smriti has an MBA from Indian School of Business and a Masters in Electrical & Computer Engineering from Carnegie Mellon University.
Smriti is focused on building mobile partnerships in the Asian emerging markets to accelerate the reach of Wikipedia to underserved populations and achieve the Foundation’s mission of providing free collaborative knowledge to every single person on the planet.

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Viraj Gadhoke - Binjj

Founder & CEO
A graduate from from Babson College in 2010, Viraj holds a degree in Bachelors of Science in Business Management with a major in entrepreneurship and strategy. Viraj is passionate about building and creating; being a technology enthusiast, he strives to build intelligent solutions to enhance consumer experience and simplify their rudimentary day to day tasks. At Binjj, Viraj envisions to revolutionize interaction between restaurants and customers through a real-time mobile marketing platform. Other than his technology interests, Viraj loves adventure and outdoor activity. It is the birthplace for most of his ideas. Swimming, golfing, scuba diving, yoga and running are his regular indulgences. The real reason Viraj started Binjj is because he is a passionate foodie; there is no cuisine that he cannot recommend a dish on!

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Dr Deepu Sebin - Daily Rounds

Co-founder
Dr. Deepu Sebin is the co-founder of DailyRounds, an academic network for Doctors. DailyRounds’ contributing partners include top global medical schools like Harvard (via WikiDoc) and AIIMS. Prior to DailyRounds, he co-founded DoctorSpring, a second opinion solution where he has done over 3000 second opinion consults to patients from over 14 countries. He was also part of the NewDigm team, which developed Clinical Decision Support Systems in Hypertension and Diabetes. Dr.Deepu Sebin obtained his MBBS degree from Govt. Medical College, Kottayam and his post-graduate degree in Internal Medicine from Govt. Stanley Medical College, Chennai. He is also trained in diagnostic prediction from Stanford School of Medicine.

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Adia Sowho - Etisalat Nigeria

Head of Digital Media
Adia Sowho has worked within wireless telecommunications in various roles for the last 14 years.  She started out as an engineer with United States Cellular, a CDMA operator in the US.

After obtaining an MBA from the J.L. Kellogg School of Management and after a stint as a Management Consultant at Deloitte Consulting, she returned home to Nigeria.

At Etisalat Nigeria, one of the fastest growing telcos, she was first, the Head of Strategy.  Now, as the Head of Digital media, Adia oversees Value Added Service products, Mobile Content and Mobile Advertising.

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Tahsin Akar - Turkcell

Director of Mobile Services
Tahsin Akar is leading the mobile services in Turkcell, a leading mobile operator with 35 million customers and dominant market share in the fastest growing mobile market in Europe. His responsibility covers a wide spectrum of revenue streams including VAS, IP based communication, messaging and all digital content services. His main challenge in the Turkish market is to transform analog/conventional business models into mobile first & digital business models and hence to improve daily life of consumers via mobile enablers.

Tahsin is a blue-chip marketer with an experience of 20 years in mostly multinational environments. He been engaged inmanagement of more than 20 brands on local, regional and global levels. Prior to joining Turkcell he has held various positions in Unilever and Reckitt Benckiser.

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Thomas Chevanne - Ooredoo

Senior Director Commercial Strategy & Partnerships
Thomas has been a key proponent for Ooredoo’s development since 2007. He leads on Ooredoo’s commercial strategy & execution at the Group level and with operating companies, particularly focusing on enhancing Customer Experience for Ooredoo’s 94 Million subscribers. In his role strategic partnership role, he has also built a unique portfolio of content offerings to distinguish the Ooredoo brand.

With over 14 years’ TMT experience, Thomas started his career by founding a start-up internet press agency. Thereafter, he joined Cap Gemini Consulting and then served as a senior advisor to leading telecom and media companies in the Middle East and Europe.

Thomas is a graduate of Paris Institute of Political Science and the LSE.

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Ajay Joseph - Binge

Co-founder and CEO
Ajay is passionate about getting technology to solve for real business problems & he has honed this over the years at various tech companies & has essayed a wide variety of leadership roles at companies like Microsoft & Avaya. He was part of the core leadership team at Microsoft where they scaled a $30M business to a $300M + business in 7 years. He was instrumental to set up the Mid Market business in Avaya & helped acquire over 500 new customers in the 1st year itself.

Besides work, Ajay is a keen sportsperson & you could catch him either on the golf courses, or the Tennis, Table Tennis & Squash court. He is also a keen cricketer.

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Steven Frank - Deezer

Business Development, APAC
Steven currently drives business development activities for Deezer in SE Asia.  He and the regional Deezer team are based in Singapore, and are actively involved in growing Deezer’s music streaming business through channel partnerships, and direct consumer sales.

Prior to joining Deezer, Steven launched the WildTangent online and mobile app service in Asia, growing the company’s Asia-Pacific business by over 5X in 4 years.  He also managed the Asia-Pacific distribution for THQ Wireless, building a small regional team and extending the company’s mobile games distribution activities from SE Asia into India, China and South Korea.

In 2000, Steven was a founding member of the Riot-Entertainment Asia team.  Riot-E rose $18M from Nokia Ventures and other partners, and was one of the earliest mobile content developers.  Riot-E created and launched mobile content for brands such as The Lord of the Rings, X-Men, Spiderman, and Bridget Jones’s Diary (before crashing to the ground in the summer of 2002).

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Josh Fenn - Baidu

Senior Marketing Manager

Josh Fenn is the senior marketing manager of Baidu Inc.’s Global Business Unit, and is responsible for the marketing and branding strategy of Baidu’s international PC and mobile products in North America, Brazil, Thailand, Indonesia and Egypt. These products include Baidu Antivirus, Baidu PC Faster, Baidu Browser (PC), Hao123, DU Speed Booster, DU Battery Saver, Baidu Browser (mobile), ES File Explorer and MoboMarket.

Josh brings to Baidu an extensive knowledge of the Asian markets, as well as a background in journalism and the sciences. Prior to joining Baidu, Josh was marketing manager of the custom vitamin company CustomPax (previously Vitaganic) at their Beijing office. In that role, he was responsible for business development, advertisement design, website layout and media outreach. Josh also served as marketing manager of the scientific publication Journal of Integrative Plant Biology at the Chinese Academy of Sciences. He has previously written on ecology, technology and medicine for Science Magazine, the National Institutes of Health, TechNode and The Beijinger Magazine.
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Navin Honagudi - Kae Capital

Investment Director
Navin has over 7 years of investing experience in early stage companies. At Kae his focus is on Mobile Internet, Online marketplace, SaaS, SMB Tech and Payments. Prior to Kae, Navin’s investing journey started with Reliance Capital where he was again focused on early stage technology investments. Navin started his career as a banker and helped mid sized companies raise Equity. Some of the investments Navin was involved in include PayTM, Reverse Logistocs, TrulyMadly, Porter, Syscloud etc.

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Gaurav Arora - Amazon Internet Services

APAC Lead – Startup Ecosystem Business Development

Gaurav Arora leads the startup initiatives for Amazon cloud business across APAC. He works closely with the leading VC’s, Incubators and Startup Communities and helps them to create value in their portfolio companies by leveraging the best of cloud computing and Amazon resources such as AWS Activate Program. In doing so, he supports startups to better develop, market, and monetize their offerings.

Prior to joining Amazon, Gaurav worked as an Investment Professional with Prime Ventures, one of the largest VC firms in Western Europe. He was also a mentor at some of the bootcamps and startup challenges. With over a decade of enriching experience across India, US and Europe, his expertise cuts across semiconductors, mobile, cloud computing, venture capital and deal making. He has graduated Summa Cum Laude from IIT Delhi and Cambridge Judge Business School (MBA).

Kumar Shah - Micromax Infomatics Ltd

Head of Strategy and M&A
Mr Kumar Shah joined Micromax in June 2014 and leads the strategy and investment teams. He is responsible for actively sourcing and partnering with companies from major technology markets across the world that align with Micromax’s long-­term strategy.

Prior to joining Micromax, Kumar worked with a global growth stage private equity firm and helped build out their South Asia fund and investment strategy. He also has additional experience working  with an early stage VC firm, a technology consulting firm and bulge bracket investment bank. Kumarhas an undergraduate degree in Computer Science from the University of Mumbai and a MBA from the Wharton School.

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Pranay Gupta - 91springboard

Partner
Pranay Gupta has had an opportunity to understand the Incubator Ecosystem of India deeply. He joined Centre for Innovation, Incubation & Entrepreneurship, IIM Ahmedabad in its early days as its joint CEO and has played an important role in making it one of the best incubators in India. He was instrumental in setting up various startup support programs like iAccelerator, Power of Ideas and MentorEdge. He has also been a board member and advisors to other incubators at Anand Agriculture University, Ahmedabad University, Central University of Rajasthan and Agnels Institute.

Post that, he cofounded 91springboard, the first coworking hub in India and on the biggest now, with centres in Delhi, Gurgaon and Hyderabad already. In his various roles, he has lead investments in 50+ startups, many of which have gone on to raise further rounds of funding.

He studied at IIT Delhi and IIM Ahmedabad.

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Amritanshu Anand - Retention.ai

Co-founder
Amritanshu is the Co-founder of Retention.ai and has been working in the mobile app industry for more than 2 years now.

He started retention.ai (formerly BetaGlide) while he was in IIT Kharagpur and today the company is present in two countries and serves millions of devices. His expertise lies in making apps more usable by the user. Through Retention.ai, Amritanshu is currently working with some of the major apps in India to help them increase their retention.

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Rohit Chadda - Foodpanda

Co-founder & Managing Director
Bio to be supplied

 

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Prakash Sayini - Vodafone India

General Manager & Head of Business Development – Innovations
Prakash has 20 years of global mobile industry experience that stretches across various domains; from participation in 3GPP standards – to implement the early 3G protocol stack for commercial phones – to providing e2e and cross domain mobile and network solutions consultancy – to building developer ecosystems for both mobile and network (3G-IMS, FMC, Location, Messaging, payment …) centric services with innovative hosting and business models.

Equipped with 12 years of APAC regional working experience, serving both Singapore ICT industry and doing direct selling to operators, he returned to India in 2007 to initiate and lead the process of building Nokia local and global developer ecosystem. Post his 5 years Nokia stay & a 3 year start-up stint, he has joined Vodafone India in a new avatar and will once again work with developer community to introduce recently launched Vodafone SDP and its underlying network based APIs.

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Neeraj Roy - Hungama

Managing Director & CEO

Neeraj Roy is the Managing Director and Chief Executive Officer of Hungama Digital Media. Under his leadership, Hungama today is the largest Digital Media Company in South Asia.

Neeraj was recently voted amongst the ‘Top Ten mobiThinkers’ and ‘50 Most influential People in Mobile Entertainment’ globally. Neeraj was also awarded the Sun Microsystems- Economic Times Young Leader award in 2001 and voted as 25 young leaders in the new millennium by Business India. He is an active speaker at various international forums as Mobile World Congress, CTIA, World Handset Forum etc and on several domestic and international committees advising on the global Mobile & Digital Entertainment economy.

Neeraj has served as Chairman of the Mobile Entertainment Forum – Asia (MEF) and is currently Vice President of IAA – India Chapter.

Known as an innovator, and sought for his vision in the digital and mobile media and entertainment industry, Neeraj leads a team of highly motivated professionals at Hungama.

A serial entrepreneur, Neeraj has incubated several businesses such as Hungama.com, which is South Asia’s largest Digital Entertainment service with over 20 million active consumers offering an integrated Movie and Music Service.

Hungama also has a partnership with WPP’s JWT offering Digital Marketing Services clients worldwide. Over the years Hungama has forayed into various aspects of Digital Media and Content such as Gaming, via its subsidiary Hungama Gameshastra Ltd.

Neeraj is excited about the prospects of the Indian digital economy as it prepares to transition to 600 million consumers over the next few years and is gearing up to cater to the needs of the world’s youngest nation as it embraces the mobile internet.

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Sohini Rajola - Axis Bank

Sr. Vice President ; Head – Electronic Banking Group
Sohini Rajola is the Head of Electronic Banking Group at Axis Bank, the third largest private sector bank in India. She leads the bank’s digital strategy and manages the Mobile, Internet, ATMs, Loyalty and Campaigns for Axis.  In addition to the award winning mobile app, Axis has recently launched the first and only multi social payment app – Ping Pay. She combines an in depth understanding of the digital landscape with rich consumer insights and banking experience

Prior to this, she was the head of Cards and Merchant Acquiring business for Axis Bank. She launched the Debit, Credit and Pre Paid Cards at Axis Bank and has been instrumental in driving the Bank’s payments strategy with many product and process innovations to her credit. Axis Bank is today the fastest growing credit card issuer, the fourth largest debit card issuer and the second largest merchant acquiring bank in the country.

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Karan Henrik Ponnudurai - Celcom Axiata Digital

Chief Innovation Officer
Karan Henrik Ponnudurai is the Chief Innovation Officer at Axiata Digital, responsible for the execution of digital businesses across an Asian footprint. Previously he held the portfolio of Chief Innovation,Online and Digital Services Officer at Celcom Axiata, the leading Malaysian cellular operator.

Prior to joining Celcom, Karan was the Vice President of Business Development and Technology for Softbank Emerging Markets, a leading ICT venture capital initiative between Softbank and the World Bank. In this role, Karan led direct equity investment activities and technology planning in the Asia South region. He was a founder Director of Worldwide Engineering in a wireless broadband equipment company, responsible for the design of spread-spectrum and signal processing products that was acquired and listed in Australia.

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Diksha Madhok - Quartz India

Ideas Editor at Quartz India
Diksha Madhok is Ideas Editor at Quartz India. She likes writing about gender, popular culture and business. Before coming to Quartz, Diksha worked with Thomson Reuters in New Delhi and studied journalism at Columbia University in New York City.

She also has an interest in startups and has worked with Startup Village, a Kerala-based nonprofit that promotes entrepreneurship in India.

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Neel Paul - Tinkle

Creative Director
Neel grew up in Kolkata, went to boarding school near Bengaluru and studied at St Stephen’s College in Delhi. He stumbled upon children’s publishing almost by accident and unexpectedly fell in love with it. He has worked for Hachette India and as the Editor of Tinkle Digest. Currently Neel works as Creative Director at Amar Chitra Katha, heading the creative team for Corporate Solutions Group, creating content and digital solutions for third parties. Neel also dabbles with theatre and has worked extensively with the Delhi-based group Tadpole Repertory. Neel used to be obsessed with comics as a child and little has changed as a grown up.

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Rimma Perelmuter - MEF

Rimma Perelmuter is CEO & Global Board Director at the Mobile Ecosystem Forum (MEF), the global trade body that works with its members to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services to enrich the lives of consumers.

Since its launch in 2001, Rimma has been a driving force at MEF, establishing it as the premier community for the broadening mobile ecosystem. She has grown its global footprint with Chapters established in EMEA, Asia, North and Latin America. Rimma has both a strategic and commercial role to grow the organisation and focuses upon MEF’s remit to accelerate the mobile opportunity for its members.

Named as top 30 women in mobile content in 2014, Rimma is also on the Global Advisory Board for Women in Wireless (WiW) which connects, develops & promotes women leaders in mobile and digital media.

Jonathan D'souza - Jana

Business Development- APAC
Jonathan D’souza leads business development initiatives at Jana for India/APAC and has 7 years of experience in digital and mobile advertising. Previously he was in-charge of supply and demand partnerships in APAC at Smaato (a mobile SSP & RTB exchange)

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Bhanu Potta - Worldreader

Bhanu Potta is a noted global expert in education and learning technologies. Over the past 18 years, Bhanu held key leadership roles at Nokia, Perot Systems, NIIT, Informatics and successfully lead global and multi-national product programs, market expansion, audience & ecosystem engagement at the intersection of Education and Technology in both developed and emerging markets. Bhanu is a frequent speaker & panelist at global conferences and is often consulted on EdTech, mLearning, Instructional Design, Development & Policy, CSR and Product leadership. His professional career started as an educator and educator trainer, teaching computer science, instructional design, product management and he still continues to teach and coach educators. Bhanu has lead and curated many international educator expeditions and exchange programs. Bhanu makes time to mentor young leaders and guides doctoral and post-doctoral research fellows.

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Hemanth Satyanarayana - Dressy

Founder & CEO
Hemanth Satyanarayana serves as the managing director of Imaginate. He has over 11 years of experience working in lead development roles in high technology Virtual Reality (VR) and Augmented Reality (AR) platforms in USA and India. He won the prestigious MIT TR35 India Innovator award and also got featured as a technology pioneer on Lufthansa – Pioneering Spirit TV show by Economic Times NOW. At Imaginate, Hemanth spearheads the strategy formulation and overall technology development.

In AR, Hemanth is an early researcher (in 2005) who pioneered the development of Image guided Liver Surgery apparatus for a renowned Children’s Hospital in Buffalo, USA. Besides working for top MNC, he worked in VR startups in New York in multiple capacities, delivered successful product demonstrations to the US Department of Defense and helped raise over $500K in research grants. Hemanth is also a co-inventor of a couple of patents (in Virtual Collaborative Shopping and Virtual Locomotion Controller) filed in US and India.

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Anand Subramanian - Ola

Director – Marketing Communications
Anand leads Marketing and Product Communications at Ola. He has been with Ola since early days and has been instrumental in setting up marketing operations in new cities and in subsequent launches thereafter. He started his career in banking with a leading multi-national bank and has spent over seven years in startups across SaaS products, education and technology like Career Launcher, FutureVista and CoCubes.com thereafter.

Anand believes in the power of technology and the way it can impact at scale, what was traditionally offline. As Ola’s spokesperson, he owns communications across the board by being the eyes, ears and voice of the brand. In the past, he has also contributed towards setting up and scaling the feedback and customer support systems as well as taking off the mark, new city and category launches at Ola. Anand has been a panelist on mobile technology and mobile forums and represented Ola at The World Economic Forum and The Mobile Asia Expo amongst others. He holds a PGP in Executive Leadership and a Diploma in Social Entrepreneurship.

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Shradha Sharma - YourStory Media

Founder & CEO
I strongly believe that stories have the power to transform, connect and inspire people all over the world. But I am more curious about the stories people live than the ones that they tell. I am not interested in what the world considers beautiful. Tell me of your scars, mistakes and failures. These are stories with character and it is these that I want to hear. Making these stories matter is what I try to do at YourStory every day.

In these seven years we have incubated the narratives of over 15,000 entrepreneurs. My prior mainstream media experience at CNBC and Times of India gives me an understanding of how media businesses run, what works and what doesn’t. I rely on those learnings to everyday improve and channelize myself to be a better professional and create a business that makes a difference. I believe in the inherent power of goodness.

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Samir Bangara - Qyuki

Managing Director
Samir Bangara is the Managing Director of Qyuki, a digital broadcast network for youth (MCN) he co-founded with Shekhar Kapoor and AR Rahman.

He is the Former Managing Director (Digital) of DisneyUTV and has about 15 years of extensive experience in the media and technology industries. Before the acquisition by Disney, Samir was the Chief Operating Officer of Indiagames Ltd., which he was associated with in different roles since 1999 as investor, advisor and COO. Prior to coming on board with Indiagames, Samir was Vice President at Ernst & Young India’s M&A advisory division, focused on Technology and Media. He began his career as a venture capitalist at IL&FS Venture Corporation.

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Venkatesh Mahale - IDC

Assistant Research Manager
Venkatesh Mahale is an Assistant Research Manager for Worldwide Telecommunications Research team at IDC. He manages the Global Telecom Indicators database and conducts in-depth research and analysis for service provider’s financials and operational indicators.
Prior to joining IDC, Venkatesh was a Senior Research Executive at Tonse Telecom Pvt. Ltd., where he focused on creating and designing market intelligence reports for the Indian market.

Venkatesh Mahale has completed a Post Graduation in Computer Applications from Visweswaraya Technological University and a Post graduate Diploma in Marketing Management from Symbiosis Institute of Business Management, Bangalore.

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Roopak Nair - Reliance Games

Head, Marketing & Live Operations
Roopak Nair heads the Marketing & Live Operations at Reliance Games. He has over 12 years of rich expertise in digital space that ranges across consumer marketing, analytics, developer evangelism and product monetization.

At Reliance Games, he leads the team focused on branding, digital marketing, communications, user acquisition and product management for live games with over 200Mn downloads. He holds a bachelors degree in Computer Engineering and is a management graduate from S.P. Jain Mumbai.

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Abhijit Mishra - LINE India

Head – Business Development and Social Media
Abhijit Mishra leads Business Development and Social Media for India region and has over 8 years of experience in the Digital Ecosystem. Within LINE he has been instrumental in closing multiple Strategic Partnerships with leading companies in E-commerce, Media, Content, Apps, Bollywood, Sports etc. He is also responsible for planning and executing digital and on-ground campaigns to increase engagement and retention for LINE suite of products.

Previously, he was with various Internet and Mobile companies such as Tata Docomo, Aircel and BT, whereby he had been responsible for launching new products across multiple verticals including Content, Search/Classifieds, Video, Music, Gaming, Ebooks and App Stores.

A Digital Marketing and Start up enthusiast, Abhijit is been severely bitten by Travel bug and has trekked extensively in the Indian Himalayas.

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Amit Vora - iCrushiFlush

Founder
Amit Vora, who founded iCrushiFlush along with his colleagues, is backed by over a decade of experience creating digital products for global corporations like Motorola, DTS, Hungama and Reliance Communication. He is a technologist by core, having worked on mobile ecosystem right from grayscale devices till the latest smartphones. He has also held senior leadership positions all through his time before he decided to venture on his own, and give shape to his ideas. His understanding of the Indian consumers’ need for connect, as the world turns over and technology simplifies experience, led him to build iCrushiFlush. His core competence of technology (MS in Computer Science from Michigan State), ably supported by his unflinching leadership (MBA from Chicago) drives the team to deliver a world class product to the Indian market. 

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Shameel Abdulla - Jiffstore

Co Founder, CEO
Shameel Abdulla is a tech enthusiast with 7 years of industry experience with EMC2 and Wipro. He has expertise in product management, and diverse experience in technology, sales and retail. He holds 2 patents. He dropped out of Indian School of Business to build Jiffstore.

Jiffstore is a highly convenient on-demand grocery delivery solution which delivers groceries from nearby stores. Jiffstore has a wide network of trusted local stores which stock the items shoppers want and deliver in 90 minutes. The solution is asset light making it highly scalable.

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B Sekhar Rao - JunoTele

Founder, CEO
Sekhar Rao has over 20 years of rich experience in the Telecom, Information Technology and other verticals of Industry and business. Sekhar was formerly the COO of MACH (Wholly owned by PE firm Warburg Pincus), a global clearing and settlement house.

At MACH, billions of roaming bills were processed offline. Sekhar and his team identified two big challenges and opportunities within this process. First, he foresaw the need for transactions to be processed on-line and in real-time. Secondly he & his team identified micropayments as a major global problem and forecasted that processing transactions on line and in real time would actually solve both issues.

This led to the genesis of JunoTele, which provides on-demand, real-time charging from mobile subscriber’s accounts for a wide range of services with micro-charging capabilities.

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Trevor Goldberg - Bango

VP Business Development, MNOs

Trevor is an experienced mobile professional and a well-known industry voice, with over 20 years of experience in software, internet and mobile technologies.

Trevor works with mobile operators to enable them to use the Bango Payment Platform to maximize their revenue from the explosive growth of the app store and mobile content sales.

Bango is the only payment platform that works in partnership with every major app store to offer carrier billing, including Google Play, Windows Phone Store and Samsung GALAXY Apps. Bango has live Direct Carrier Billing integrations with operators across the world, including Asia, Middle East, Latin America and Sub-Saharan Africa.

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Abhimanyu Ghoshal - TNW

Abhimanyu Ghoshal is a reporter with The Next Web. He is also a keen student of of the strategies and tactics that propel startups into the billion dollar stratosphere. 

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Gurmit Singh - Yahoo India

Vice President and Managing Director
Gurmit Singh is Vice President and Managing Director for Yahoo India, overseeing Yahoo’s

business in India, responsible for its growth in the country. With over 20 years of experience, Gurmit brings with him a deep understanding of the Media & Entertainment industry in India.

Prior to joining Yahoo, Gurmit was the CEO of Forbes India at Network 18. He successfully led the company to a strong phase of growth and profitability, including its digital property revenue. During his career Gurmit has held leadership roles across Consumer Products, Music & Entertainment and Media sectors, working for companies such as Sony Music, Hindustan Times, India Today Group, Rajshri Media, Marico Industries and most recently at Network 18. Gurmit received his Masters in Business Administration from the Faculty of Management Studies (FMS) at the University of Delhi. He is also a University Gold Medalist in Mechanical (Production) Engineering from Osmania University, Hyderabad.

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Pranav Bhasin - MakeMyTrip

Head, Online products
Pranav Bhasin joined MakeMyTrip.com in March 2011 and held the role of Director – Mobile, Innovation & Content from March 2011- April 2013. He has played an instrumental role launching some of the notable innovative applications at MakeMyTrip like Route Planner, TripIdeas App on Android and iPhone etc. With over 13 years of experience in technology space specifically in Internet and Mobile related technologies

Prior joining MakeMyTrip, he was heading Lifeblob.com, a social photo sharing service that helps to discover and navigate between photos through relationships with people, places and interests. Pranav has also worked with Trilogy in the past where he led the development of core technology for Automotive Buyers Network (ABN) service.

Pranav holds a Computer Science degree from Netaji Subhas Institute of Technology

Makemytrip

Aftab Malhotra - GrowthEnabler

Co-Founder, Chief Growth Officer and Head of Product
Aftab is regarded by many as an inspiring leader, energizing communicator and emerging thought leader in the world of Start-ups and Business Growth.

With over a decade of experience as an investor and advisor, Aftab holds a diverse portfolio of investments, skills and related expertise, in growing and scaling global businesses. Aftab is a regular public speaker on key topics including; Global Entrepreneurship Trends, The Startup Economy in Emerging Markets, Leadership Decision Making, Cross-Cultural Communication and Investor Pitching Strategies.

Through his business career – Aftab has held senior business leadership, sales and product management roles with large corporates including, Fujitsu and Gartner (NYSE: IT). He was instrumental in building and implementing ‘disruptive business models’, high growth ‘go-to market strategies’ and innovative product marketing strategies that have achieved double-digit growth and sizeable profits.

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Saleem Mobhani - MEF


Special Advisor
Saleem is a Special Advisor supporting MEF’s strategic growth and initiatives in the Middle East and India.

He brings a wide-ranging mobile expertise in the regions as former VP Digital Marketing & Entertainment at Du in the Middle East and as SVP and Head of mEntertainment at Bharti Airtel, India. Saleem was also formerly COO at India’s largest content aggregator Hungama Mobile from 2006 to 2009.

Ravi Rajagopalan - Empays Payment Systems Ltd


CEO and co-founder
Ravi is the CEO and co-founder of Empays Payment Systems Ltd. He has a track record of conceptualizing and building businesses.  He is the founder of the IMT Payment System offered in India by Empays.Empays Payments Systems (“Empays”) offers the simplest mobile payment system in India.  It commenced operations in January 2010.

In the short space of three years, the IMT Payment System has been adopted by India’s leading banks – Axis Bank and Bank of India. Recently State Bank of India joined the system. The Reserve Bank of India awarded authorisation to the IMT Payment System – a unique achievement. The company created India’s first international remittance system that uses mobile phones with the full approval of the regulator. In addition the company has also achieved abreakthrough in winning agreement from a leading European bank to become their worldwide mobile remittance partner. Recently India’s Ministry of Finance invited Ravi to be a part of the Key Advisory Group on Payment Systems under the Chairmanship of Secretary Financial Services.

empays

Rakesh Deshmukh - Firstouch

Co-founder and CEO
Rakesh Deshmukh, Co-founder and CEO of Firstouch, is driving force behind building senior executive team, strategy, operations and eco-system. Under his leadership, company has successfully completed first version of Firstouch OS and released Regional Smartphone in market. He has an ideal blend of technical understanding and business acumen, combined with great people skills. He holds a BTech from IIT Bombay.

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It was indeed my pleasure to attend MEF Global Forum 2014. There was an impressive group of participants engaged in stimulating discussions about emerging technologies, mobile content and consumer experience!

Bryan-Earl “BE” Kichen, Senior Business Leader, Partnerships & Business Development, Mastercard

This year MEF really delivered – the content was highly relevant to today’s industry topics and the innovation happening all around us. The speakers were respected leaders in their fields, highly relevant and the conversations were much more than the “usual” flat discussions you see at many other events.

Simon Callan, Director Business Development, Group Device Unit – Global CMO, Telefónica S.A.

This was the first year we attended the Global Forum and the experience was really valuable. This event is a must for us from now on. I strongly recommend that all the MEF members take part on Pitch & Match.

Alvaro Pérez-Serrano, Chief Development Officer, Basebone

MEFGF was a great event and I especially enjoyed meeting all the companies present. We’re honoured to have won the Best Innovative App Award and look forward to next year’s event.

Ambarish Mitra, Blippar

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Featured Sessions

Planning for the next billion consumers

  • Initiatives driving social inclusion and impact

  • Access and affordability – what are the right models?

  • Societal drivers transforming mobile sectors

Entertainment –what next?

  • What’s hot in music, games, videos

  • Game-changing social apps and services

  • Tech and new business model trends

  • Social impact

  • Who are the new media influencers?

Market & Sector Case Studies

  • Blippar makes Tinkle & Tinkle Digest Interactive

  • Spotlight on Africa: Mozilla & Worldreader

  • Direct Operating Billing by Bango

  • Games Monetization by Etisalat Nigeria & Nazara Technolgoies

Inside the strategies of Global Giants

  • Starting Over. Adapting for local markets

  • Roll out strategy & user cases

  • Partnering for success

Innovation Session

  • Spotlight on the latest trends & disruptive innovations in the Indian start-up economy in association with GrowthEnabler

  • 10 rapid-fire start-up pitches from India’s latest gaming changing start-ups

  • New technologies –RTB, user retargeting

  • Sectors –Urban Transportation, mHealth, FinTech

MNO Panel Session

  • Managing changing consumer demand & user behaviours

  • Drivers and strategies for Smartphone adoption

  • The Changing role of the MNO

Agenda At A Glance

8:00 Registration & Demo Area

9:00 Plenary Session

10.30 Changing Roles in the Mobile Ecosystem

11.45 Social & Entertainment

13:00 Lunch Time Roundtables

14:30 Global vs. Local Roll Out

16:00 Innovation Session

18.00 – 21:00 Official Networking Reception & Meet The Start-ups

Sponsored By

Bango

Mahindra Comviva

Partners 

GrowthEnabler

Quartz

Radiolink

Plugged in India

Advisory Committee

Sissel Henriette Larsen - Telenor Digital

Director Global Partnerships & Head of Music Asia
I’m a marketing executive with 20 years of international experience from mobile operators, mobile content and service industry since its start.

I worked in Telenor’s mobile operator startups in CEE and Asia since the 90’s. In 2000 I founded my own startup in mobile content and DRM. I returned to Telenor Group in 2006; roles including leading the Telenor Groups global mobile content partnership program, and the mobile internet Asia initiative in the Asian Region.

My experience working with MEF started back in 2003; leading the mobile Digital Rights Management initiative. I have served on the MEF Global Board, and also on the EMEA board.
In my current role for Telenor Digital, based in Bangkok, I’m working across Telenor Asia portfolio in Malaysia, Thailand, Bangladesh, Pakistan and India, covering both emerging and developing markets, I’m focused on Telenor’s overall vision; Internet for All. This means offering content and services that is relevant and gives a reason to use internet for everyone – and stimulate active usage.

telenor

Ravi Rajagopalan - Empays Payment Systems


CEO
Ravi is the CEO and co-founder of Empays Payment Systems Ltd. He has a track record of conceptualizing and building businesses.  He is the founder of the IMT Payment System offered in India by Empays.Empays Payments Systems (“Empays”) offers the simplest mobile payment system in India.  It commenced operations in January 2010.

In the short space of three years, the IMT Payment System has been adopted by India’s leading banks – Axis Bank and Bank of India. Recently State Bank of India joined the system. The Reserve Bank of India awarded authorisation to the IMT Payment System – a unique achievement.

The company created India’s first international remittance system that uses mobile phones with the full approval of the regulator. In addition the company has also achieved abreakthrough in winning agreement from a leading European bank to become their worldwide mobile remittance partner. Recently India’s Ministry of Finance invited Ravi to be a part of the Key Advisory Group on Payment Systems under the Chairmanship of Secretary Financial Services.

empays

Neeraj Roy - Hungama

Managing Director & CEO
Neeraj Roy is the Managing Director and Chief Executive Officer of Hungama Digital Media Entertainment Pvt. Ltd. Under his leadership, Hungama today is South Asia’s largest digital and mobile entertainment company.

He is also the Chairman of the Asia Board of the Mobile Ecosystem Forum (MEF), and was recently voted amongst the ‘Top Ten mobiThinkers’ and ’50 Most influential People in Mobile Entertainment’ globally. Neeraj was also awarded the Sun Microsystems-Economic Times Young Leader award in 2001 and voted as 25 young leaders in the new millennium by Business India. He has been nominated four times in a row, to the list of ‘Top 50 Executives in Mobile Content’ by the ME magazine in the UK. He is also an active speaker at various international forums and on several domestic and international committees advising on the global Mobile Entertainment opportunity.

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Rajeev Banduni - GrowthEnabler

CEO
Rajeev is the CEO of GrowthEnabler and is responsible for the overall leadership and management of the company, and also head of GrowthEnabler India. Rajeev is a recognised visionary, an entrepreneur, a start-up leader and a strategist. He has been instrumental in successfully starting, growing and scaling numerous companies, both within India and Globally.

With over 20 years of experience in the IT industry and having seen companies through start-up, survival, turnaround and growth modes; Rajeev has been instrumental in building growth strategies, raising capital, and thereafter ensured flawless execution and successful exits for leading tech Start-ups.

Dilip K Ghosh - Radiolink Technologies


Chairman
45 years in the Industry as a pioneer and industry leader in Telecommunications, IT & Electronics. Was associated with Siemens Ltd, Siemens Public Communication Networks Ltd, Modis, Salora & Philips India. as CEO or Executive Director & Member of the Board. Was also CMD of ZTE Telecom till 2011 Associated since with start-up companies providing relationship and technical support in Telecom, VAS, Energy Management including Solar, wind, bio-gas, IPV4-IPV6 migration, training, implementation, Load-balancing et al.

radiolink

Saleem Mobhani - MEF


Special Advisor
Saleem is a Special Advisor supporting MEF’s strategic growth and initiatives in the Middle East and India.

He brings a wide-ranging mobile expertise in the regions as former VP Digital Marketing & Entertainment at Du in the Middle East and as SVP and Head of mEntertainment at Bharti Airtel, India. Saleem was also formerly COO at India’s largest content aggregator Hungama Mobile from 2006 to 2009.

Venue

Details

Date:
June 30, 2015
Event Category:

Organizer

MEF
Phone:
t:+44(0)20 8819 0554
Email:
admin@mobileecosystemforum.com
Website:
http://www.mobileecosystemforum.com