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MEF The Future of Mobile 2025: APIs, Messaging & the RCS Moment
The U.S. messaging market is at a turning point and MEF The Fiture of Mobile USA 2025 is where it all comes together.
MEF The Future of Mobile USA 2025 is the must-attend event for mobile leaders, enterprise messaging innovators, and regulatory changemakers navigating the future of messaging, APIs, and Rich Communication Services (RCS) in the U.S. market. With RCS traction reaching critical mass and APIs transforming telecoms into tech-driven platforms, this full-day event in 2025 captures a pivotal moment for the U.S. messaging ecosystem.
From strategic panels to case-led spotlight sessions, we will explore the commercial realities and future opportunities of A2P SMS, CPaaS innovation, omnichannel communication, and regulatory shifts. Learn how leading brands, telcos and platform providers are shaping trust, monetization and integration in rich business messaging – and why now is the time to act.
Expect powerful keynote insights, dynamic roundtables, real-world use cases and hard-hitting debate around what’s working, what’s changing and, most importantly, what’s next.
Whether you’re tracking “Telco to TechCo through APIs” or assessing “RCS Traction Status in the U.S.,” MEF The Future of Mobile USA is where deals are sparked, strategies are reshaped and the messaging future is mapped.
Key Themes:
  • RCS Traction in the U.S. – Who’s scaling it, what’s working and what’s holding it back.
  • Telco to TechCo through APIs – How APIs and CPaaS are redefining the enterprise communications stack.
  • Enterprise Messaging Economics – ROI of SMS, the evolution of omnichannel and messaging’s place in CX strategy.
  • Trust, Fraud & Compliance – The regulatory reckoning: 10DLC friction, filtering, fines – and how to build trust at scale.
  • Carrier Strategy vs. CPaaS Scale – Compete or collaborate? Operator perspectives on monetizing RBM and APIs.
  • Messaging in Mission-Critical Moments – From authentication to emergency alerts, the role of secure, real-time communication.
  • AI & the Conversational Frontier – Where messaging meets automation, chatbots and commerce.
Join the U.S. ecosystem’s most influential voices – across telcos, techcos, enterprises and platforms – and shape the next wave of business messaging transformation.
This isn’t just another telecom event – this is the roadmap to the future of messaging in America.

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Event Info

Date

13/10/2025

Time

08:30 – 17:00
PDT

Location

Las Vegas

Organiser

Type

InPerson

Agenda

Kick off the day with informal networking over coffee and light breakfast.

  • Dario Betti, CEO – MEF

Mobile Ecosystem Forum
Framing the day: why the U.S. messaging ecosystem is at a pivotal point in 2025.

A data-led keynote from an analyst or industry leader (e.g., Juniper, IDC, or CTIA rep) outlining:
  • State of A2P SMS in the U.S.
  • RCS rollout and commercial traction
  • API growth and CPaaS innovation
  • FCC/CTIA policies and enforcement
Panel with messaging providers, enterprises, and aggregators discussing:
  • Business adoption of SMS and its continued ROI
  • The RCS business case in the U.S.
  • Brand and consumer perspectives on channel preferences
  • Impact of 10DLC, STIR/SHAKEN, and carrier filtering
Case studies or operator spotlight (e.g., Google, AT&T, Verizon, Sinch, or Infobip):
  • Brand campaigns using RCS in the U.S.
  • Lessons learned on interoperability, scale, and monetization
  • What’s holding it back: device reach, UX, business model?
  • Growth of CPaaS platforms in North America
  • Innovations in APIs for voice, messaging, verification, identity
  • The shift to omnichannel (SMS, RCS, WhatsApp, Apple Messages for Business)
  • Challenges around integration, security, and differentiation
Conversation with a regulatory or compliance expert (e.g., CTIA, FCC, or legal specialist):
  • Impact of increased regulatory scrutiny
  • 10DLC registration pain points
  • Grey routes, filtering, fines, and liability
  • The role of MEF’s Trust in Enterprise Messaging (TEM) framework
Telco leaders or ecosystem partners on:
  • Carrier role in enterprise messaging
  • Positioning vs. CPaaS players
  • How to enable and monetize RCS & APIs
  • Role of RBM (Rich Business Messaging) in 2025
  • One-time-passwords (OTPs) and 2FA
  • SMS vs. richer/more secure channels (e.g., verified RCS, Flash Calls, WebAuthn)
  • Government & emergency messaging use cases

Interactive breakout discussions to allow deeper dives:
A) RCS Commercial Models
B) Messaging Fraud & Spam Mitigation
C) APIs for Identity & Authentication
D) Developer Ecosystem: What APIs Do U.S. Startups Really Want?

A strategic forecast with thought leaders, investors, and innovators:
  • Is SMS plateauing or evolving?
  • Will RCS hit mainstream adoption in the U.S.?
  • Is CPaaS consolidating or fragmenting further?
  • What role will AI, chatbots, and conversational commerce play?

Short summary and thank you, with a teaser for the next event.

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