Agenda
Kick off the day with informal networking over coffee and light breakfast.
- Dario Betti, CEO – MEF
Mobile Ecosystem Forum
Framing the day: why the U.S. messaging ecosystem is at a pivotal point in 2025.
A data-led keynote from an analyst or industry leader (e.g., Juniper, IDC, or CTIA rep) outlining:
- State of A2P SMS in the U.S.
- RCS rollout and commercial traction
- API growth and CPaaS innovation
- FCC/CTIA policies and enforcement
Panel with messaging providers, enterprises, and aggregators discussing:
- Business adoption of SMS and its continued ROI
- The RCS business case in the U.S.
- Brand and consumer perspectives on channel preferences
- Impact of 10DLC, STIR/SHAKEN, and carrier filtering
Case studies or operator spotlight (e.g., Google, AT&T, Verizon, Sinch, or Infobip):
- Brand campaigns using RCS in the U.S.
- Lessons learned on interoperability, scale, and monetization
- What’s holding it back: device reach, UX, business model?
- Growth of CPaaS platforms in North America
- Innovations in APIs for voice, messaging, verification, identity
- The shift to omnichannel (SMS, RCS, WhatsApp, Apple Messages for Business)
- Challenges around integration, security, and differentiation
Conversation with a regulatory or compliance expert (e.g., CTIA, FCC, or legal specialist):
- Impact of increased regulatory scrutiny
- 10DLC registration pain points
- Grey routes, filtering, fines, and liability
- The role of MEF’s Trust in Enterprise Messaging (TEM) framework
Telco leaders or ecosystem partners on:
- Carrier role in enterprise messaging
- Positioning vs. CPaaS players
- How to enable and monetize RCS & APIs
- Role of RBM (Rich Business Messaging) in 2025
- One-time-passwords (OTPs) and 2FA
- SMS vs. richer/more secure channels (e.g., verified RCS, Flash Calls, WebAuthn)
- Government & emergency messaging use cases
Interactive breakout discussions to allow deeper dives:
A) RCS Commercial Models
B) Messaging Fraud & Spam Mitigation
C) APIs for Identity & Authentication
D) Developer Ecosystem: What APIs Do U.S. Startups Really Want?
A strategic forecast with thought leaders, investors, and innovators:
- Is SMS plateauing or evolving?
- Will RCS hit mainstream adoption in the U.S.?
- Is CPaaS consolidating or fragmenting further?
- What role will AI, chatbots, and conversational commerce play?
Short summary and thank you, with a teaser for the next event.