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Event details

No matter the size, type or location of any enterprise, organisation or government, they’re all ultimately here to serve and protect. And, done right, this is exactly what Omnichannel can play a key role in delivering on so many fronts. And globally….

Join the fast-growing MEF (Mobile Ecosystem Forum) community and special guests for our flagship, fully hybrid (face-to-face and virtual) Business Messaging related event for 2023 – MEF CONNECTS Omnichannel. Taking place at the prestigious event facilities of The Honourable Society Of The Inner Temple  in London on November 28th and 29th we’ll be bringing together stakeholders from across the Messaging ecosystem globally. It’s the perfect opportunity for you to review your mobile engagement strategies, build new partnerships, identify new target audiences for your goods and services, integrate innovative ideas and expand your knowledge of this constantly evolving area. The evening before (November 27th) will be the traditional MEF AGM (Annual General Meeting) and subsequent Meet Up networking event so pencil yourself in now for those too!

The majority of MEF members are active across MEF’s Future of Messaging programme and interest continues to increase by the day; traditional one-way Business Messaging channels are giving way to a series of newer, two-way mediums, the holy grail surely being true Conversational Commerce made accessible and available to all? But there are headwinds and no individual or organisation can afford to bury their heads in the sand.

Protecting enterprises and consumers the world over has never been more important too, as threat vectors and bad actors multiply, seeing the huge revenues generated by Messaging – as well as of course opportunities to part people and companies from their cash – as too juicy a target to ignore.

Now is the time for you to seize the Omnichannel opportunity, taking advantage of the amazing array of Digital Channels out there to grow your business, all whilst keeping an eye on keeping your defences strong – and this event will show you exactly how you really can do it all! REGISTRATION is OPEN!

Our Speakers

Tim Atkinson

Tim Atkinson

Business Development Manager

Google

Andrey Gribov

Andrey Gribov

Head of Sales, Voice

LANCK Telecom

Dario Betti

Dario Betti

CEO

MEF

Catalin Badea

Catalin Badea

VP Product Maangement

netnumber Global Data Services

Chris Lewis

Chris Lewis

Founding Director

Lewis Insight

Chris McGinley

Chris McGinley

Inclusive Research & Design

The Helen Hamlyn Centre for Design

Cristina Constandache

Cristina Constandache

Chief Revenue Officer

Rakuten Viber

Chrysa Karamanidi

Chrysa Karamanidi

CMO

Upstream

Gavin Patterson

Gavin Patterson

Director of Data

MEF

Geoffrey Jamieson

Geoffrey Jamieson

General Manager, Carrier Wholesale

Lebara

James Williams

James Williams

Director of Programmes

MEF

Joanna Kuligowska

Joanna Kuligowska

Head of Global Market Intelligence

HAUD

John Bruner

John Bruner

CEO

Aegis Mobile

Katerina Matthaiou

Katerina Matthaiou

Head of Product & Growth

Upstream

Katie Lyon

Katie Lyon

Senior Director UKI Sales, Technology

Genesys

Kremy Dimitrova

Kremy Dimitrova

Business Development Manager EMEA

Twilio

Monica Paolini

Monica Paolini

Founder & Principal

Senza Fili

Nicholas Rossman

Nicholas Rossman

Project Manager

MEF

Nick Lane

Nick Lane

Founder & Chief Insight Analyst

Mobilesquared

Nick Maynard

Nick Maynard

VP Fintech Market Research

Juniper Research

Ritu Taneja

Ritu Taneja

Head of Carrier Relations, Messaging

Rakuten Viber

Ron Bonnici

Ron Bonnici

VP Pre-Sales & Product Management

HAUD

Ross Flynn

Ross Flynn

Project Manager

MEF

Silvija Renusa

Silvija Renusa

Senior Product Partnership Manager

Infobip

Tim Ward

Tim Ward

Chief Strategy Officer

XConnect

Yana Matrosova

Yana Matrosova

Market Manager, Western Europe

LANCK Telecom

Open Event

Event Info

Date

28/11/2023 – 29/11/2023

Time

All day

Categories

Overview Agenda

Day 1, Tuesday 28th November

  • Dario Betti, CEO – MEF

SMS is the bedrock of all business messaging and CPaaS but is under threat from fraudulent practices prompting brands to shift their spend onto other channels. Discuss…

  • Nick Lane, Founder & Chief Insight Analyst – Mobilesquared

We’ll be exploring the transformation of voice traffic over the past decade, from traditional retail to enterprise traffic. With often very sophisticated bad actors in play, differentiating between ‘good’ and ‘bad’ traffic has never been so essential. Join us for a look at the anti-fraud solutions currently used by operators which allow businesses globally to remain protected. Plus, we’ll be talking about the forward-thinking solutions currently reshaping the future of voice communication. What lies ahead for the telecom industry? Have your say!

  • James Williams, Director of Programmes – MEF
  • Andrey Gribov, Head of Sales, Voice – LANCK Telecom
  • Yana Matrosova, Market Manager, Western Europe – LANCK Telecom

The omnichannel revolution is forcing businesses to change strategy and adopt a new approach as to how they communicate. But many companies still struggle with adopting omnichannel communication strategies and transforming their offerings to fit conversational customer experiences. How can Marketing Technology (MarTech) empower companies to succeed with an omnichannel strategy? Join us as we look at the challenges and benefits, all underpinned by case studies from MNOs and brands!

  • Ross Flynn, Project Manager – MEF
  • Chrysa Karamanidi, CMO – Upstream
  • Katerina Matthaiou, Head of Product & Growth – Upstream

Google provide an update on its investments in carrier messaging, why it’s important to Google as a business and why maintaining carrier messaging relevance is critical in the current climate.

  • James Williams, Director of Programmes – MEF
  • Tim Atkinson, Business Development Manager – Google
  • James Williams, Director fo Programmes – MEF
  • Catalin Badea, VP Product Maangement – netnumber
  • Ron Bonnici, VP Pre-Sales & Product Management – HAUD
  • Ritu Taneja, Head of Carrier Relations, Messaging – Rakuten Viber

A fragmented market doesn’t necessitate a fragmented approach to securing new revenue streams. An in-depth look at market sizing and the factors driving brands and businesses down the omnichannel route.

  • Gavin Patterson, Director of Data – MEF

The increased emphasis on ‘the customer experience’ suggests a real step forward for the telecoms industry. However, digital first and mobile first can actually amplify the problems facing those groups we have identified as being often excluded from the benefits of services. We have identified the Disabled, the elderly economically under privileged as well as those not physically yet connected. Most of these groups can be brought into the active addressable market if the industry takes on board inclusive design across the board. In this session we will explore how the #Inclusively work is progressing and key activities that every stakeholder can take to help build this more inclusive future.

  • Chris Lewis, Founding Director – Lewis Insight
  • Monica Paolini, Founder & Principal – Senza Fili
  • Chris McGinley, Inclusive Research & Design – Royal College of Art, Helen Hamlyn Centre for Design
  • Katie Lyon, Senior Director UKI Sales, Technology – Genesys

In recent years, messaging apps have proven to be powerful platforms that attract users’ attention even more than social networks, search engines, or web portals. This presents an excellent opportunity for businesses of all sizes and industries to connect with their target audience and drive growth. In this panel discussion, industry experts will delve into the current landscape of messaging apps and social media usage by businesses. They will explore the latest trends, challenges, and benefits of adopting new marketing channels and share insights on how to help enterprises of different sizes maximize messaging apps’ potential for business growth.

  • James Williams, Director fo Programmes – MEF
  • Cristina Constandache, Chief Revenue Officer – Rakuten Viber
  • Silvija Renusa, Senior Product Partnership Manager – Infobip
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Day 2, Wednesday 29th November

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  • James Williams, Director of Programmes – MEF

Join leading players from the world of A2P SMS for a no holds barred session looking at the existential threats to the leading channel in business messaging today – SMS. Commercial model pressures, increasing fraud – led in particular by the scourge of AIT – threaten the future of SMS like never before. The industry needs to act now to counter the threats to this wonderful carrier-based messaging channel, an important driver of investment monetisation for MNOs.

  • James Williams, Director of Programmes – MEF

Join the experts at Juniper Research as they explore the fast-growing conversational commerce market! Discover which mobile channels are expected to grow in popularity, what payment types are best-suited to conversational commerce, and how omnichannel communications platforms are playing a vital role in its growth; alongside a detailed analysis of where the conversational commerce market will be in two years’ time.

  • James Williams, Director of Programmes – MEF
  • Nick Maynard, VP Fintech Market Research – Juniper Research

A2P SMS faces a number of challenges. OTT players are undercutting the market while using MNO networks to deliver their messages, meanwhile grey route traffic continues to erode the revenue lines, and price ceilings are beginning to take bite. So how can operators stymie this trend – and begin to drive growth into the sector that analysts continuously predict should be there. In this session, HAUD shares its data-driven approach to differentiated pricing strategies across the A2P ecosystem – offering insights and actions that will help MNOs and their wholesale partners unlock the true value A2P SMS should be delivering for them.

  • Ross Flynn – Project Manager – MEF
  • Joanna Kuligowska, Head of Global Market Intelligence – HAUD
  • Ron Bonnici, VP Pre-Sales and Product Management – HAUD
  • Kremy Dimitrova, Business Development Manager EMEA – Twilio
  • Geoffrey Jamieson, General Manager, Carrier Wholesale – Lebara

The holy grail is for every single entity originating and sending messaging content to be verified as being genuine prior to any content being sent. How real is this though? With quite literally hundreds of millions of listed businesses alone globally (never mind government agencies etc.) how do we as an industry really go about creating trust architecturally and practically for all though? Not easy. But it is possible. Join us to find out how…

  • James Williams, Director of Programmes – MEF
  • John Bruner, CEO – Aegis Mobile

It’s all too easy to view Omnichannel business messaging’s components as being separate and distinct, but there’s actually far more in common to most than one might initially think. Join industry experts as they put the key channels under the microscope and let’s see what is really going on out there…

  • James Williams, Director of Programmes – MEF
  • Tim Ward, Chief Strategy Officer – XConnect
  • Nick Lane, Chief Messaging Officer & Messagologist – Mobilesquared
  • Dario Betti, CEO – MEF
  • Catalin Badea, VP Product Management – netnumber Global Data Services
  • Michael Bradford, Product Director – Syniverse
  • Olly Brough, SVP Sales & Marketing – Trusona Inc 

MEF’s Trusted Messaging sub-group has been doing great work through the year on creating a framework for a technical solution to the scourge of smishing. Anti-smishing is the name of the game for the members involved in this and we’re pleased to be able to bring this working party into the real world. Fear not, if you are part of this team and cannot join us in person, we’ll be providing remote access via good-old Zoom! This session is for MEF members only and if you are not already part of it, come along to see what it is all about!

  • Nicholas Rossman, Project Manager – MEF
  • James Williams, Director of Programmes – MEF

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