Overview Agenda
Day 1, Tuesday 28th November
- Dario Betti, CEO – MEF
SMS is the bedrock of all business messaging and CPaaS but is under threat from fraudulent practices prompting brands to shift their spend onto other channels. Discuss…
- Nick Lane, Founder & Chief Insight Analyst – Mobilesquared
We’ll be exploring the transformation of voice traffic over the past decade, from traditional retail to enterprise traffic. With often very sophisticated bad actors in play, differentiating between ‘good’ and ‘bad’ traffic has never been so essential. Join us for a look at the anti-fraud solutions currently used by operators which allow businesses globally to remain protected. Plus, we’ll be talking about the forward-thinking solutions currently reshaping the future of voice communication. What lies ahead for the telecom industry? Have your say!
- James Williams, Director of Programmes – MEF
- Andrey Gribov, Head of Sales, Voice – LANCK Telecom
- Yana Matrosova, Market Manager, Western Europe – LANCK Telecom
The omnichannel revolution is forcing businesses to change strategy and adopt a new approach as to how they communicate. But many companies still struggle with adopting omnichannel communication strategies and transforming their offerings to fit conversational customer experiences. How can Marketing Technology (MarTech) empower companies to succeed with an omnichannel strategy? Join us as we look at the challenges and benefits, all underpinned by case studies from MNOs and brands!
- Ross Flynn, Project Manager – MEF
- Chrysa Karamanidi, CMO – Upstream
- Katerina Matthaiou, Head of Product & Growth – Upstream
Google provide an update on its investments in carrier messaging, why it’s important to Google as a business and why maintaining carrier messaging relevance is critical in the current climate.
- James Williams, Director of Programmes – MEF
- Tim Atkinson, Business Development Manager – Google
- James Williams, Director fo Programmes – MEF
- Catalin Badea, VP Product Maangement – netnumber
- Ron Bonnici, VP Pre-Sales & Product Management – HAUD
- Ritu Taneja, Head of Carrier Relations, Messaging – Rakuten Viber
A fragmented market doesn’t necessitate a fragmented approach to securing new revenue streams. An in-depth look at market sizing and the factors driving brands and businesses down the omnichannel route.
- Gavin Patterson, Director of Data – MEF
The increased emphasis on ‘the customer experience’ suggests a real step forward for the telecoms industry. However, digital first and mobile first can actually amplify the problems facing those groups we have identified as being often excluded from the benefits of services. We have identified the Disabled, the elderly economically under privileged as well as those not physically yet connected. Most of these groups can be brought into the active addressable market if the industry takes on board inclusive design across the board. In this session we will explore how the #Inclusively work is progressing and key activities that every stakeholder can take to help build this more inclusive future.
- Chris Lewis, Founding Director – Lewis Insight
- Monica Paolini, Founder & Principal – Senza Fili
- Chris McGinley, Inclusive Research & Design – Royal College of Art, Helen Hamlyn Centre for Design
- Katie Lyon, Senior Director UKI Sales, Technology – Genesys
In recent years, messaging apps have proven to be powerful platforms that attract users’ attention even more than social networks, search engines, or web portals. This presents an excellent opportunity for businesses of all sizes and industries to connect with their target audience and drive growth. In this panel discussion, industry experts will delve into the current landscape of messaging apps and social media usage by businesses. They will explore the latest trends, challenges, and benefits of adopting new marketing channels and share insights on how to help enterprises of different sizes maximize messaging apps’ potential for business growth.
- James Williams, Director fo Programmes – MEF
- Cristina Constandache, Chief Revenue Officer – Rakuten Viber
- Silvija Renusa, Senior Product Partnership Manager – Infobip
Day 2, Wednesday 29th November
- James Williams, Director of Programmes – MEF
Join leading players from the world of A2P SMS for a no holds barred session looking at the existential threats to the leading channel in business messaging today – SMS. Commercial model pressures, increasing fraud – led in particular by the scourge of AIT – threaten the future of SMS like never before. The industry needs to act now to counter the threats to this wonderful carrier-based messaging channel, an important driver of investment monetisation for MNOs.
- James Williams, Director of Programmes – MEF
Join the experts at Juniper Research as they explore the fast-growing conversational commerce market! Discover which mobile channels are expected to grow in popularity, what payment types are best-suited to conversational commerce, and how omnichannel communications platforms are playing a vital role in its growth; alongside a detailed analysis of where the conversational commerce market will be in two years’ time.
- James Williams, Director of Programmes – MEF
- Nick Maynard, VP Fintech Market Research – Juniper Research
A2P SMS faces a number of challenges. OTT players are undercutting the market while using MNO networks to deliver their messages, meanwhile grey route traffic continues to erode the revenue lines, and price ceilings are beginning to take bite. So how can operators stymie this trend – and begin to drive growth into the sector that analysts continuously predict should be there. In this session, HAUD shares its data-driven approach to differentiated pricing strategies across the A2P ecosystem – offering insights and actions that will help MNOs and their wholesale partners unlock the true value A2P SMS should be delivering for them.
- Ross Flynn – Project Manager – MEF
- Joanna Kuligowska, Head of Global Market Intelligence – HAUD
- Ron Bonnici, VP Pre-Sales and Product Management – HAUD
- Kremy Dimitrova, Business Development Manager EMEA – Twilio
- Geoffrey Jamieson, General Manager, Carrier Wholesale – Lebara
The holy grail is for every single entity originating and sending messaging content to be verified as being genuine prior to any content being sent. How real is this though? With quite literally hundreds of millions of listed businesses alone globally (never mind government agencies etc.) how do we as an industry really go about creating trust architecturally and practically for all though? Not easy. But it is possible. Join us to find out how…
- James Williams, Director of Programmes – MEF
- John Bruner, CEO – Aegis Mobile
It’s all too easy to view Omnichannel business messaging’s components as being separate and distinct, but there’s actually far more in common to most than one might initially think. Join industry experts as they put the key channels under the microscope and let’s see what is really going on out there…
- James Williams, Director of Programmes – MEF
- Tim Ward, Chief Strategy Officer – XConnect
- Nick Lane, Chief Messaging Officer & Messagologist – Mobilesquared
- Dario Betti, CEO – MEF
- Catalin Badea, VP Product Management – netnumber Global Data Services
- Michael Bradford, Product Director – Syniverse
- Olly Brough, SVP Sales & Marketing – Trusona Inc
- Dario Betti, CEO – MEF
MEF’s Trusted Messaging sub-group has been doing great work through the year on creating a framework for a technical solution to the scourge of smishing. Anti-smishing is the name of the game for the members involved in this and we’re pleased to be able to bring this working party into the real world. Fear not, if you are part of this team and cannot join us in person, we’ll be providing remote access via good-old Zoom! This session is for MEF members only and if you are not already part of it, come along to see what it is all about!
- Nicholas Rossman, Project Manager – MEF
- James Williams, Director of Programmes – MEF
