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Is Italy building the right digital infrastructure to power up a stronger country? Can it play a leading role in the making of the Fourth Industrial Revolution? Lagging years behind South Korea, China and the US in the roadmap for the 5G rollout, will Italy make up time?

Powering digitalisation in Italy

In order to get the answers, the Mobile Ecosystem Forum (MEF) will host the leaders from Italian telecom, and the new world of mobile services in Rome on May 9th, 2023. Reenergising the tenth largest economy in the world will require an unprecedented level of collaboration between business, the public sector and broader stakeholders in society. MEF Leadership Forum Rome will bring together the key players: industry leaders, policymakers and regulators to talk about interaction, orientation and support to the change.

A day for the leaders and their new challenges

MEF invites you to join a daylong event with the key players in the industry. Panels, interviews and keynote speeches will cover Italy’s Telecommunications policies, investments, digital identity and payments, the potential of 5G, the ongoing development of Metaverse and new services.

  • What are the trends emerging?
  • What opportunities does the run up to 5G implementation offer to the market?
  • Are we witnessing a new wave of Italian Digital Flair?
  • Beyond the hype, will Italian innovators fashion the new Metaverse, NFT, and eSports?

A full-immersion in the future of mobile

The day will include a breakfast session for the Italian Telecom Leadership. A Face to Face in Italian to discuss the challenges but also potential of the industry across telecom, regulators and industrial champions. A second section in English Language will explore the new services that smartphone: showcasing Italian innovations to the world and the world of new mobile services to the Italian telecom:

  • The New Role of Digital Identity. The need for trusted, secure and smooth digital identity is a trend across organizations of all kinds; private companies, government bodies and civil society associations. What’s on the horizon for future identity? Join us to learn and debate
  •  How Do the Italians Pay? Mobile payments are becoming popular but the war on cash meets resistance on several fronts. How to overcome the resistance? How to foster the digital culture? What are the strategies for innovative payment solutions for retail and business? Join the discussion on this controversial topic.
  •  The New Content Creation Models. How is artificial intelligence (AI) modifying the patterns of content creation? Will it be the ultimate game changer for text generation, video, design and even music? What are the benefits and limitations of using AI to create content? And what are the ethical considerations? Our panel will look for answers. Do not miss it.
  •  The Future of Non-Fungible Tokens. How are the utility and gaming industry picking up on the potential of the NFTs? Can they develop into functional and sustainable tokens you can use in daily life? The panel will try to figure out.
  •  Top Trends of Metaverse. Will the concept of digital worlds where we can work, play and socialize become a main marketing channel? Will Metaverse focus on the more futuristic aspect of augmented reality? Will corporations implement digital dimensions where business can be done remotely, efficiently and intelligently? Let’s take a look at the future. Join us.
  •  Video Games: 5G Will Change the Industry Forever. Cloud-based gaming is the new thing, and 5G is its perfect tool. With no need to endlessly buy new hardware and the power of the fifth-generation technology standard, will games be accessible for more people than ever? How fast is the $184.4 billion games market focusing on mobile? Be aware of the game changer in gaming. Join the panel.
  •  eSports Need Oxygen. After hoovering up billions of dollars of investment, eSports teams are struggling. Will the money from advertising and investors come back? Will the games’ publishers step in to create digital revenue? Participate in the debate about the new frontier of entertainment.
  •  Mobile Advertising, The New Eldorado. What are the key mobile advertising developments that media and creative planners need to keep in mind? Should they focus in apps and games? Should they boost the influencer marketing? Will campaigns use more and more location-based ad targeting? Learn about all that and fine tune your advertising strategies.

A neutral and reliable forum

The Leadership Forum is brought to you by MEF, the global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. This unique event will bring together the stakeholders in Italy’s mobile ecosystem to discuss, learn and network. Join MEF’s wider community for a special look at Italy’s creators. MEF Leadership Forum Rome will be the perfect time to integrate new ideas, review your strategies, build new partnerships and expand your knowledge about how Italy is making up time in the 5G revolution. Be in the know. Be there.

Sponsors

Our Speakers

Andrew Bud CBE FREng FIET

Andrew Bud CBE FREng FIET

iProov & MEF Chairman

Anthony Barbagallo

Anthony Barbagallo

Member of Italian Parliament

Daniele Mensi

Daniele Mensi

DigitalBits

Deborah Bergamini

Deborah Bergamini

Member of Italian Parliament

Dmitry Glukhovsky

Dmitry Glukhovsky

Author

Egidio Paraggio

Egidio Paraggio

Engineering

Flavio Tosi

Flavio Tosi

Member of Italian Parliament

Francesco Cancellato

Francesco Cancellato

Fanpage.it

Frode André Alvad

Frode André Alvad

Telenor Linx

Gianluca Benedetti

Gianluca Benedetti

Mexedia

Giovanni Mannarino

Giovanni Mannarino

Mexedia

Giuseppe Era

Giuseppe Era

Intesa San Paolo

Innocenzo Genna

Innocenzo Genna

Lawyer Digital

Regulation Europe

Marco Lafrentz

Marco Lafrentz

netnumber Global Data Services

Max Pellegrini

Max Pellegrini

Namirial

Simon Franco Pecorelli

Simon Franco Pecorelli

Intermatica

Zheni Konstantinova

Zheni Konstantinova

Telenor Linx

Open Event

Event Info

Date

09/05/2023

Time

08:30 – 18:00
CEST

Categories

Agenda

  • Dario Betti – CEO, MEF

How is the structure of the Italian telecom market changing in order to support the new demands of a digital future? What rules are needed for the New Industrial Revolution?

  • Innocenzo Genna, Lawyer Digital Regulation Europe
  • Laura Aria, Commisar – AGCOM

In the early 2000s Italy was the leading mobile telecom market: leading for innovation and service evolution. Will Italy manage to re-gain leadership in the Mobile Digital Infrastructure? What are the priorities for a faster deployment? Italy’s share of the EU Recovery and Resilience Plan supports the digital transition with investments in connectivity, to foster the widespread deployment of very high capacity networks, including 5G and fibre (€ 6.7 billion). What is missing to the telecom infrastucture in Italy: capital, knowledge, entrepreneurship, competition, state support?

  • Flavio Tosi, MP, Transport and Telecommunications Committee – Camera Forza Italia
  • Anthony Emanuele Barbagallo, MP, Transport and Telecommunications Committee – Camera Partito Democratico

The panel will discuss the current competitive scenario for mobile operators and how digitization can act as a booster, as well as reflect on the commercial trends of the Italian market.

  • Gianluca Benedetti, Chief Revenue Officer – Mexedia
  • Simon Franco Pecorelli, Chief Regulatory Affairs – Intermatica
  • Egidio Paraggio, Head of Revenue Assurance & Fraud Management Solution Center – Engineering

The need for trusted, secure and smooth digital identity is a trend across organizations of all kinds: private companies, government bodies and civil society associations. What’s on the horizon for future identity?

  • Andrew Bud CBE, Founder and CEO – iProov Limited
  • Max Pellegrini, CEO – Namirial

How is artificial intelligence modifying the patterns of content creation? What are the benefits and limitations of using AI to create content?And what are the ethical considerations? Our panel will look for answers.

  • Deborah Bergamini, Deputato – Camera dei Deputati
  • Andrea Ciucci, Coordinating Secretary – Pontifical Academy for Life

In a technological, communications-rich world, it might not be an overstatement to say our identities (or at least our digital identities) can be summed up in one or even a couple of simple numbers. The phone numbers we use — most commonly associated with our personal smartphones — have become one with who we are and are the cornerstone of our digital, mobile footprint. As such, their importance can’t be understated as more enterprises, brands and municipalities look to establish their own digital identities.

Today, advanced messaging is creating new avenues of business and mission-critical communications, and every organization that takes part in this evolution will need to consider who they are and what their digital identity will be. That means understanding the role of the phone number and how these numbers are stored, accessed and used — as well as how they’re protected. In this session, attendees can expect to take a deep dive into this part of the evolving mobile ecosystem, providing answers to questions surrounding the possibility of using any phone number (including landlines) for texting, how app-based messaging factors in and more.

  • Marco Lafrentz, VP of Business and Market Development – netnumber Global Data Services
  • Roberto Peretto, Sales Manager – netnumber Global Data Services

Join Telenor Linx Sales Director Strategic Sales Zheni Konstantinova and Sales Director Digital Sales Frode André Alvad for an exciting panel that will explore the evolution of services on the edge between the traditional world of telecom and software flexibility. What does it mean to offer a managed service? We specifically look at new ways of customer engagement, explore the magic a platform as service offers and discuss why scale is the game changer in the market.

  • Zheni Konstantinova, Strategic Sales Director – Telenor Linx
  • Frode André Alvad, Sales Director – Telenor Linx

The speech will discuss and showcase how a company avatar can enable brands to have an even more evolved and natural relationship with their customers.

  • Giovanni Mannarino, Sales and Operations Director – Mexedia

Mobile payments are becoming popular but the war on cash meets resistance on several fronts. How to foster the digital culture? What are the strategies for innovative payments solutions?

  • Giuseppe Era, Product Manager Mobile Payment – Intesa San Paolo

He wrote “Metro 2033” when he was 17 and posted it online, because he wanted his literature “to spread like a virus”. So it was: over five million free downloads. Then the book and its sequels were published in print, in 37 languages. Afterwards, they became a video game series – authored by Dmitry himself – and a multimedia franchise. Dmitry created an entire “Metro universe”, which has a life of its own. He says games are an integral part of his literary work.

“Metro 2033” books and games tell about a post-apocalyptic universe set within the Moscow metro, where the last survivors hide after a global nuclear holocaust. Dmitry is from Moscow and discovered that the underground of the Russian capita is also the world’s biggest nuclear shelter. The parallels with today’s reality in Ukraine and the risks facing the world are astonishing. «When I saw people in Kyiv or Kharkiv using the metro as a shelter, like the characters in my novels, I was horrified», he says.

Dmitry has protested against the Russian invasion of Ukraine. Accused of discrediting the Russian Army due to a post he made on Instagram, he faces up to 15 years in prison after a Moscow District Court ordered his arrest in absentia. He left Russia just in time. He now lives in a secret place in Europe. He has a great story to tell. Listen to him.

  • Dmitry Glukhovsky, Author

How are the utility and gaming industry picking up on the potential of the NFTs? Can they develop into functional and sustainable tokens you can use in daily life?

  • Daniele Mensi, Chief Executive Officer – DigitalBits

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