Texting is a cornerstone of our digital world — and yet, as a result of its own value, it has become riddled with fraud. Reduced enterprise and end-user trust in text messaging is a logical reaction to today’s messaging landscape, and it’s no surprise that passkeys, OTT apps and APIs have been popping up to combat collective distrust. Not to mention, regulators and rule makers across the industry are jumping in to try to restrict, optimize and protect our text channels from fraud like spoofing and other sophisticated, damaging methods. There is still tremendous value in the text message, and being able to tap into that value without damaging hard-earned trust is paramount. To do so, the industry can’t wait for regulators to create a perfect world or for quick fixes to present themselves — instead, they need to pursue comprehensive, data-backed solutions now. In this session, hear from messaging innovator and MEF Global Board Director Dr. Marco Lafrentz from global phone number intelligence expert netnumber as he outlines what tools will be the messaging ecosystem’s greatest allies. Learn more about what registries help powerfully fight spoofing and how A2P messaging can become virtually spoof-free with the right strategy. Not to mention, explore how the industry can more effectively monetize numbering and connectivity assets while delivering innovative services to end users. From programmable SMS text enablement to MVNO routing and beyond, this session unlocks key insights into how texting can start generating even more revenue while fighting fraud.