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Top 4 Channels Used to Communicate

P2P Messaging Trends: Older Users Increasingly Switching to WhatsApp and Messenger! WhatsApp and Facebook Messenger are now so established that usage patterns are mirroring those of the legacy mobile channels (SMS, Voice and Email) - with a general increase in popularity the older the demographic. WhatsApp reigns supreme, especially with…
Myra Bachtiar
March 13, 2025

Indonesia

WhatsApp Rules Commercial Mobile Messaging in Indonesia Almost three times as many smartphone users in Indonesia receive promotional messages from companies via WhatsApp (74%) compared to SMS (26%). The latest research from MEF shows WhatsApp messaging in Indonesia is 41pp above the global average, with SMS 9pp lower. The third…
Myra Bachtiar
August 9, 2024

6 Months I Have…

Digital Wallets and Work-Related Apps Lead Growth in Mobile Usage More of us are using our smartphones to navigate daily life with an average 6% growth in users across the top 5 mobile behaviours witnessed from 2022 to 2024. The highest growth was recorded for using mobile or digital wallets…
Myra Bachtiar
June 6, 2024
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