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Listened to a Podcast

Listened to a Podcast

APAC's Podcast Audience is Growing Fast Data on Podcast consumption, as reported by respondents in MEF's 11th Annual Consumer Survey, reveals a compelling narrative in the Asia Pacific region. India's podcast listenership jumped an extraordinary 22 percentage points in a single year, reaching 52% in 2025. This exceptional growth outpaces…
Myra Bachtiar
June 27, 2025
Social Media

Social Media

Social Media Still Tops Mobile Activities in 2024 The increasing clamour for regulation of social media to combat misinformation and hate-speech is never better highlighted than through its sheer reach with 87% of all smartphone users surveyed by MEF using social media platforms at least daily, and 93% at least…
Myra Bachtiar
August 22, 2024
MEF