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Social Media

Social Media Still Tops Mobile Activities in 2024 The increasing clamour for regulation of social media to combat misinformation and hate-speech is never better highlighted than through its sheer reach with 87% of all smartphone users surveyed by MEF using social media platforms at least daily, and 93% at least…
Myra Bachtiar
August 22, 2024

USA Text

United States: Text Messaging Continues to Resist OTTs - FOR NOW! Total text messaging in the United States continues in rude health with approximately 2 trillion messages sent in 2023 (that is 5.48 billion per day!) while most of the rest of the world has seen SMS/ MMS volumes fall…
Myra Bachtiar
August 9, 2024

China

China Tops 4Bn Cellular SIM Connections End-2023 China counted more than 4 billion cellular SIM connections at the end of 2023 - the equivalent of one SIM for every 2 people in the world. The extraordinary growth was fuelled by connecting the Internet of Things and, specifically, via 5G networks.…
Myra Bachtiar
August 9, 2024

Paid for Anything

Mobile Payments Most Likely to Be Used Online The vast majority of smartphone users surveyed by MEF now use mobile payments and are most likely to when buying goods or services from an online store. In total, 83% of respondents use either Direct Carrier Billing, Digital Wallets or inputting card…
Myra Bachtiar
August 9, 2024

Roaming

More Travellers Buying Roaming Services Post-Covid The number of smartphone users that roam overseas has risen from 75% of the total in 2022 to 81% in 2024, according to the latest research in 10 core markets tracked by MEF. At the same time, the number that either buy an international…
Myra Bachtiar
August 9, 2024

Fraud

50% of Users Believe The Internet is Getting Safer from Financial Fraud Exactly half of smartphone users surveyed by MEF believe security from financial fraud on the internet has improved over the past 12 months, the same figure as in 2023 and up from 48% in 2022. At the same…
Myra Bachtiar
August 9, 2024

Canada

Only 23% of Canadians find A2P Messages Useful Despite the almost universal use of A2P messaging channels to send delivery and appointment reminders, notifications, promotional discounts and other services the messaging industry believes to be of value to the end-user, only 23.2% of smartphone users in Canada actually said the…
Myra Bachtiar
August 9, 2024

Digital Wallet

Almost 45% of Smartphone Owners Use Digital Wallets for Everyday Purchases Use of mobile or digital wallets to make everyday purchases in shops, cafes and bars via smartphones has risen by a third over the past four years from 33% in 2021 to 44% this year. When comparing like-for-like markets…
Myra Bachtiar
August 9, 2024

Data Sharing

66% of Users Still Concerned About Data Sharing and Avoid When Possible Two thirds of smartphone users surveyed by MEF remain concerned about the amount of their personal data that is collected when using mobile apps and services and, as a result, avoid sharing their personal data whenever possible. The…
Myra Bachtiar
August 9, 2024

Indonesia

WhatsApp Rules Commercial Mobile Messaging in Indonesia Almost three times as many smartphone users in Indonesia receive promotional messages from companies via WhatsApp (74%) compared to SMS (26%). The latest research from MEF shows WhatsApp messaging in Indonesia is 41pp above the global average, with SMS 9pp lower. The third…
Myra Bachtiar
August 9, 2024
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