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Harm on Mobile

Most Mobile Data Attacks Still Via Email... SMS Second! Most incidents of Phishing or Spoofing on smartphones still occur via Email, according to MEF's 9th Annual Trust Study, with 52% of users reporting personal experience of data harm via this channel. Surprisingly, 39% of those users still took no preventative…
Myra Bachtiar
May 13, 2024

Mobile Connections

Mobile Cellular Data Connections Rise 75% Since 2016 The total number of cellular connections worldwide with mobile data (excluding M2M) have risen 75% since the end of 2016 - from 3.89 billion to 6.82 billion. Mobile data connections comprise both Talk, Text & Data SIMs and Data-only SIMs. Over the…
Myra Bachtiar
March 22, 2024

VoLTE

VoLTE available in 116 markets end 2023 According to preliminary research conducted by MEF, there were approximately 116 markets out of the 218 tracked in MEF Data where Voice over LTE (VoLTE) services were available on at least one mobile network operator at the end of 2023, up from 110…
Myra Bachtiar
March 18, 2024

Gender Disparity

More women in low-income households - and worst in the so-called 'developed' economies In order to celebrate International Women's Day and, in particular, raise awareness about discrimination and take action to drive gender parity, MEF is today highlighting the income disparity between men and women from our 9th Annual Consumer…
Myra Bachtiar
March 18, 2024

Spain Trust Index

Users in Spain see a large jump in trust Users in Spain have seen a 5-point jump in overall trust of sharing their personal data from 49% in 2023 to 54%, according to the latest survey compiled by MEF. Early result from our 10th Annual Trust Survey showed a jump…
Myra Bachtiar
March 18, 2024

Personal Data

Most of us now share personal data online because we get more in return 53% of all consumers surveyed by MEF across 10 core markets now believe that sharing their personal data online is worthwhile as they get valuable services in return - such as improved search, social media and…
Myra Bachtiar
March 18, 2024

Network Closures

35 MNOs so far sunset both 2G & 3G networks By the end of last year, approximately 35 mobile network operators around the world had sunset both their 2G and 3G networks, according to the latest research from MEF. In tota,l 129 3G networks have so far been shut in…
Myra Bachtiar
February 13, 2024

Ts & Cs

68% of Us Don't Read Ts & Cs That Control The Use of Our Personal Information Less than one-third of smartphone users pay close attention to the terms and conditions of privacy polices governing the use of our personal information when signing up for mobile apps and services. The situation…
Myra Bachtiar
February 2, 2024

Payments

Mobile payments are Trusted More in Developed Economies - Except Canada! Concerns about things going wrong while making payments on our smartphones are generally higher in developing and mobile-first economies than in more-developed economies, according to MEF survey data from 13 markets. However, there was an interesting outlier in each…
Myra Bachtiar
February 2, 2024
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