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X Users

X Users Undeterred by Rising Tide of Mis/Disinformation Users of X (nee Twitter) are a hardy bunch, according to the latest consumer research conducted by MEF, with an average 3 percentage point rise in the number of people who trust the content they read on the social media platform. Of…
Myra Bachtiar
March 13, 2025

Trust in Social Media Content (Twitter / X)

Trust in Social Media Content Varies Across The Globe — and The Stats Might Surprise You! A majority of smartphones users in Africa, Latin America and Asia still trust what they read on X (Twitter), according to the latest consumer research published by MEF. A total of 66% of consumers…
Myra Bachtiar
December 5, 2024

Android/Apple

Android Leads Apple 3-to-1 Android is on track to have an average penetration of 73.6% of all mobile handset devices by the end of this year, according to the latest research compiled by MEF - with Africa, Latin America, the Middle East and Asia all ahead of the curve. On…
Myra Bachtiar
October 17, 2024

China

China Tops 4Bn Cellular SIM Connections End-2023 China counted more than 4 billion cellular SIM connections at the end of 2023 - the equivalent of one SIM for every 2 people in the world. The extraordinary growth was fuelled by connecting the Internet of Things and, specifically, via 5G networks.…
Myra Bachtiar
August 9, 2024

Paid for Anything

Mobile Payments Most Likely to Be Used Online The vast majority of smartphone users surveyed by MEF now use mobile payments and are most likely to when buying goods or services from an online store. In total, 83% of respondents use either Direct Carrier Billing, Digital Wallets or inputting card…
Myra Bachtiar
August 9, 2024

Roaming

More Travellers Buying Roaming Services Post-Covid The number of smartphone users that roam overseas has risen from 75% of the total in 2022 to 81% in 2024, according to the latest research in 10 core markets tracked by MEF. At the same time, the number that either buy an international…
Myra Bachtiar
August 9, 2024

Fraud

50% of Users Believe The Internet is Getting Safer from Financial Fraud Exactly half of smartphone users surveyed by MEF believe security from financial fraud on the internet has improved over the past 12 months, the same figure as in 2023 and up from 48% in 2022. At the same…
Myra Bachtiar
August 9, 2024

Canada

Only 23% of Canadians find A2P Messages Useful Despite the almost universal use of A2P messaging channels to send delivery and appointment reminders, notifications, promotional discounts and other services the messaging industry believes to be of value to the end-user, only 23.2% of smartphone users in Canada actually said the…
Myra Bachtiar
August 9, 2024

Data Sharing

66% of Users Still Concerned About Data Sharing and Avoid When Possible Two thirds of smartphone users surveyed by MEF remain concerned about the amount of their personal data that is collected when using mobile apps and services and, as a result, avoid sharing their personal data whenever possible. The…
Myra Bachtiar
August 9, 2024

India

India's Scores Above Average for Mobile User Trust India's Trust Index stands at a creditable 63%, according to the latest data from MEF's 10th Annual Consumer Trust Survey - well above the global average of 55%. The Trust index is calculated against awareness of how personal data that is shared…
Myra Bachtiar
May 13, 2024
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