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Smishing

39% of smartphone users experienced smishing attacks in 2023 Approximately 39% of smartphone users experiencing smishing attacks in 2023 (up from 36% in 2002), but the number of incidents vary greatly from market to market. Consumers in seven of the 10 markets tracked by MEF actually saw a reduction in…
John Beshara
November 7, 2023

Mobile users believe spam controls are improving

Mobile users believe spam controls are improving Mobile users have seen an improvement in controls for managing the amount of spam and unsolicited messages they receive over the past 3 years. According to the latest consumer research conducted by MEF, a total of 49% saw an improvement in 2023 compared…
John Beshara
November 7, 2023

Mobile users are beginning to act on A2P spam

Mobile users are beginning to act on A2P spam Mobile users are geting more picky about how many messages they opt-in to receive from businesses on a weekly basis. According to the latest MEF research, there was an increase of one percentage point in the number of users receiving 2-5,…
John Beshara
November 7, 2023
MEF