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6 Months I Have…

Digital Wallets and Work-Related Apps Lead Growth in Mobile Usage More of us are using our smartphones to navigate daily life with an average 6% growth in users across the top 5 mobile behaviours witnessed from 2022 to 2024. The highest growth was recorded for using mobile or digital wallets…
Myra Bachtiar
June 6, 2024

Male/Female Behaviour

Females Rule Mobile Battle of The Sexes On average, females are more likely than males to have used their smartphone across 14 of the 18 mobile behaviours identified by MEF. These behaviours include everything from using social media to playing games and accessing work-related applications. Two behaviours had no gender…
Myra Bachtiar
January 3, 2024