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Identity Theft

Identity Theft Hits 12% of Users Reports of identity theft are on the rise with 12% of smartphone users surveyed by MEF now having had experienced of this pernicious act. Analysing data from 10 core markets tracked by MEF over the last five years, reports of identity theft were 9.3%…
Myra Bachtiar
October 17, 2024

USA Government

43% of Americans Have No Trust in Government's Use and Care of Their Personal Data Following on from this week's Presidential debate in the USA between the respective candidates, Kamala Harris and Donald Trump, it is worth noting that trust among American smartphone users of how government organisations use and…
Myra Bachtiar
October 17, 2024

Roaming

More Travellers Buying Roaming Services Post-Covid The number of smartphone users that roam overseas has risen from 75% of the total in 2022 to 81% in 2024, according to the latest research in 10 core markets tracked by MEF. At the same time, the number that either buy an international…
Myra Bachtiar
August 9, 2024

Data Sharing

66% of Users Still Concerned About Data Sharing and Avoid When Possible Two thirds of smartphone users surveyed by MEF remain concerned about the amount of their personal data that is collected when using mobile apps and services and, as a result, avoid sharing their personal data whenever possible. The…
Myra Bachtiar
August 9, 2024

India

India's Scores Above Average for Mobile User Trust India's Trust Index stands at a creditable 63%, according to the latest data from MEF's 10th Annual Consumer Trust Survey - well above the global average of 55%. The Trust index is calculated against awareness of how personal data that is shared…
Myra Bachtiar
May 13, 2024

Fraud Text

Almost 40% of Smartphone Users Receive Fraudulent Text Messages A total of 39% of smartphone users surveyed by MEF have received fraudulent text messages that aim to harvest sensitive personal data such as passwords and account information. However, there is a marked difference in the rate of these attacks depending…
Myra Bachtiar
May 13, 2024

Technology Advances

58% Think Personal Data is Less Secure Due to Advances in Technology A majority of smartphone users surveyed by MEF across 13 countries worldwide believe that advances in technology are actually making their online personal data less secure. The most negative views towards technological advancements impacting personal data security were…
Myra Bachtiar
May 13, 2024

Harm on Mobile

Most Mobile Data Attacks Still Via Email... SMS Second! Most incidents of Phishing or Spoofing on smartphones still occur via Email, according to MEF's 9th Annual Trust Study, with 52% of users reporting personal experience of data harm via this channel. Surprisingly, 39% of those users still took no preventative…
Myra Bachtiar
May 13, 2024

Mobile Connections

Mobile Cellular Data Connections Rise 75% Since 2016 The total number of cellular connections worldwide with mobile data (excluding M2M) have risen 75% since the end of 2016 - from 3.89 billion to 6.82 billion. Mobile data connections comprise both Talk, Text & Data SIMs and Data-only SIMs. Over the…
Myra Bachtiar
March 22, 2024

VoLTE

VoLTE available in 116 markets end 2023 According to preliminary research conducted by MEF, there were approximately 116 markets out of the 218 tracked in MEF Data where Voice over LTE (VoLTE) services were available on at least one mobile network operator at the end of 2023, up from 110…
Myra Bachtiar
March 18, 2024
MEF