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Viber

Viber Led Rich Messaging in 41 of Its 48 Markets End-2023 With all the talk around paid-for rich business messaging centred on WhatsApp, or RCS and Apple, it is worth pointing out that Viber was actually the most used rich business messaging channel in 41 of its 48 markets at…
Myra Bachtiar
December 5, 2024

USA Text

United States: Text Messaging Continues to Resist OTTs - FOR NOW! Total text messaging in the United States continues in rude health with approximately 2 trillion messages sent in 2023 (that is 5.48 billion per day!) while most of the rest of the world has seen SMS/ MMS volumes fall…
Myra Bachtiar
August 9, 2024

RCS

The Rise of RCS Business Messaging India, South Africa, Mexico, Spain and France saw the largest percentage growth in users of RCS commercial messaging in 2024, according to the latest research from MEF. These five markets together saw an average 4% increase in the number of opted-in smartphone users that…
Myra Bachtiar
June 6, 2024

Mobile Connections

Mobile Cellular Data Connections Rise 75% Since 2016 The total number of cellular connections worldwide with mobile data (excluding M2M) have risen 75% since the end of 2016 - from 3.89 billion to 6.82 billion. Mobile data connections comprise both Talk, Text & Data SIMs and Data-only SIMs. Over the…
Myra Bachtiar
March 22, 2024

Business Messaging Traffic

A2P SMS Beginning to Feel Effect of Rich Messaging A2P SMS has long been the only game in town for mobile business messaging but now may be beginning to feel its age. Data extrapolated from our analyst partner, Mobilesquared, shows the A2P SMS share of average messages sent per user…
Myra Bachtiar
January 3, 2024

53% of RCS MAUs can receive RBM

53% of RCS MAUs can receive RBM Over half of all RCS monthly active users (MAUs) will soon be accessible via RCS Business Messaging (RBM) - should brands choose to make more use of the channel. According to the latest research from MEF Data, there will be 1.22 billion RCS…
John Beshara
November 7, 2023

Just 15% of MNOs have so far launched RBM

Just 15% of MNOs have so far launched RBM Today, more than 16 years after the Rich Communication Suite Industry Initiative was formed, RCS Business Messaging (RBM) is only available on approximately 15% of mobile networks around the world. However, a new initiative to promote RCS Branded Messages (with 160…
John Beshara
November 7, 2023

Italy: Rich messaging use by age

Italy: Rich messaging use by age 45-54 year olds in Italy are the heaviest users of rich messaging with over one third using a rich messaging service on a daily basis. On average, 51% of 45-54 year olds use rich messaging at least weekly, compared with 49% for both 25-34…
John Beshara
November 7, 2023
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