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RCS

The Rise of RCS Business Messaging India, South Africa, Mexico, Spain and France saw the largest percentage growth in users of RCS commercial messaging in 2024, according to the latest research from MEF. These five markets together saw an average 4% increase in the number of opted-in smartphone users that…
Myra Bachtiar
June 6, 2024

India

India's Scores Above Average for Mobile User Trust India's Trust Index stands at a creditable 63%, according to the latest data from MEF's 10th Annual Consumer Trust Survey - well above the global average of 55%. The Trust index is calculated against awareness of how personal data that is shared…
Myra Bachtiar
May 13, 2024

Fraud Text

Almost 40% of Smartphone Users Receive Fraudulent Text Messages A total of 39% of smartphone users surveyed by MEF have received fraudulent text messages that aim to harvest sensitive personal data such as passwords and account information. However, there is a marked difference in the rate of these attacks depending…
Myra Bachtiar
May 13, 2024

Technology Advances

58% Think Personal Data is Less Secure Due to Advances in Technology A majority of smartphone users surveyed by MEF across 13 countries worldwide believe that advances in technology are actually making their online personal data less secure. The most negative views towards technological advancements impacting personal data security were…
Myra Bachtiar
May 13, 2024

Mobile Connections

Mobile Cellular Data Connections Rise 75% Since 2016 The total number of cellular connections worldwide with mobile data (excluding M2M) have risen 75% since the end of 2016 - from 3.89 billion to 6.82 billion. Mobile data connections comprise both Talk, Text & Data SIMs and Data-only SIMs. Over the…
Myra Bachtiar
March 22, 2024

VoLTE

VoLTE available in 116 markets end 2023 According to preliminary research conducted by MEF, there were approximately 116 markets out of the 218 tracked in MEF Data where Voice over LTE (VoLTE) services were available on at least one mobile network operator at the end of 2023, up from 110…
Myra Bachtiar
March 18, 2024

Spain Trust Index

Users in Spain see a large jump in trust Users in Spain have seen a 5-point jump in overall trust of sharing their personal data from 49% in 2023 to 54%, according to the latest survey compiled by MEF. Early result from our 10th Annual Trust Survey showed a jump…
Myra Bachtiar
March 18, 2024

Personal Data

Most of us now share personal data online because we get more in return 53% of all consumers surveyed by MEF across 10 core markets now believe that sharing their personal data online is worthwhile as they get valuable services in return - such as improved search, social media and…
Myra Bachtiar
March 18, 2024

Network Closures

35 MNOs so far sunset both 2G & 3G networks By the end of last year, approximately 35 mobile network operators around the world had sunset both their 2G and 3G networks, according to the latest research from MEF. In tota,l 129 3G networks have so far been shut in…
Myra Bachtiar
February 13, 2024

Ts & Cs

68% of Us Don't Read Ts & Cs That Control The Use of Our Personal Information Less than one-third of smartphone users pay close attention to the terms and conditions of privacy polices governing the use of our personal information when signing up for mobile apps and services. The situation…
Myra Bachtiar
February 2, 2024
MEF