Skip to main content

RCS

The Rise of RCS Business Messaging India, South Africa, Mexico, Spain and France saw the largest percentage growth in users of RCS commercial messaging in 2024, according to the latest research from MEF. These five markets together saw an average 4% increase in the number of opted-in smartphone users that…
Myra Bachtiar
June 6, 2024

Business Messaging Traffic

A2P SMS Beginning to Feel Effect of Rich Messaging A2P SMS has long been the only game in town for mobile business messaging but now may be beginning to feel its age. Data extrapolated from our analyst partner, Mobilesquared, shows the A2P SMS share of average messages sent per user…
Myra Bachtiar
January 3, 2024

53% of RCS MAUs can receive RBM

53% of RCS MAUs can receive RBM Over half of all RCS monthly active users (MAUs) will soon be accessible via RCS Business Messaging (RBM) - should brands choose to make more use of the channel. According to the latest research from MEF Data, there will be 1.22 billion RCS…
John Beshara
November 7, 2023

Just 15% of MNOs have so far launched RBM

Just 15% of MNOs have so far launched RBM Today, more than 16 years after the Rich Communication Suite Industry Initiative was formed, RCS Business Messaging (RBM) is only available on approximately 15% of mobile networks around the world. However, a new initiative to promote RCS Branded Messages (with 160…
John Beshara
November 7, 2023
MEF