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Roaming

More Travellers Buying Roaming Services Post-Covid The number of smartphone users that roam overseas has risen from 75% of the total in 2022 to 81% in 2024, according to the latest research in 10 core markets tracked by MEF. At the same time, the number that either buy an international…
Myra Bachtiar
August 9, 2024

Fraud

50% of Users Believe The Internet is Getting Safer from Financial Fraud Exactly half of smartphone users surveyed by MEF believe security from financial fraud on the internet has improved over the past 12 months, the same figure as in 2023 and up from 48% in 2022. At the same…
Myra Bachtiar
August 9, 2024

Data Sharing

66% of Users Still Concerned About Data Sharing and Avoid When Possible Two thirds of smartphone users surveyed by MEF remain concerned about the amount of their personal data that is collected when using mobile apps and services and, as a result, avoid sharing their personal data whenever possible. The…
Myra Bachtiar
August 9, 2024

RCS

The Rise of RCS Business Messaging India, South Africa, Mexico, Spain and France saw the largest percentage growth in users of RCS commercial messaging in 2024, according to the latest research from MEF. These five markets together saw an average 4% increase in the number of opted-in smartphone users that…
Myra Bachtiar
June 6, 2024

India

India's Scores Above Average for Mobile User Trust India's Trust Index stands at a creditable 63%, according to the latest data from MEF's 10th Annual Consumer Trust Survey - well above the global average of 55%. The Trust index is calculated against awareness of how personal data that is shared…
Myra Bachtiar
May 13, 2024

Fraud Text

Almost 40% of Smartphone Users Receive Fraudulent Text Messages A total of 39% of smartphone users surveyed by MEF have received fraudulent text messages that aim to harvest sensitive personal data such as passwords and account information. However, there is a marked difference in the rate of these attacks depending…
Myra Bachtiar
May 13, 2024

Technology Advances

58% Think Personal Data is Less Secure Due to Advances in Technology A majority of smartphone users surveyed by MEF across 13 countries worldwide believe that advances in technology are actually making their online personal data less secure. The most negative views towards technological advancements impacting personal data security were…
Myra Bachtiar
May 13, 2024

Privacy: Perception of change

Perception of change The developing economies of China, Mexico, South Africa, India and Brazil have all seen large improvements in the perception by users that their personal data will be kept private while on the internet. According to MEF's latest Global Consumer Trust survey, an average of 67% of consumers…
John Beshara
November 7, 2023
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