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Latin Broadband

Latin America Sees 83% Mobile Broadband Connections Latin America will see over 83% active mobile broadband penetration of total handset connections by the end of this year. According to the latest research from MEF, the region will count almost 740 million handset SIM connections end-2024, with half of all markets…
Myra Bachtiar
December 5, 2024

USA Text

United States: Text Messaging Continues to Resist OTTs - FOR NOW! Total text messaging in the United States continues in rude health with approximately 2 trillion messages sent in 2023 (that is 5.48 billion per day!) while most of the rest of the world has seen SMS/ MMS volumes fall…
Myra Bachtiar
August 9, 2024

Business Messages

91% of Smartphone Users Receive Weekly Business Messages Approximately 91% of smartphone users across 13 countries surveyed by MEF now receive at least one business message per week. China has the highest penetration of business messaging, with Japan bringing up the rear.
Myra Bachtiar
January 3, 2024

Asia Pac – Active Mobile SIMs by Handset Type

Smartphone Penetration Nears 75% Across AsiaPac There will be more than 2.5 billion smartphone connections across the Asia Pacific region by the end of this year, according to MEF Data. Of the more than 4.36 billion active mobile handset SIMs in the region, 74% will connect to smartphones, with a…
Myra Bachtiar
January 3, 2024

Roaming in Europe

Europe: Inbound Roaming Minutes Returning to Pre-Covid Levels The number of inbound roamers to Europe in 2022 was heading back towards pre-Covid levels, with average minutes per user likely to follow. While the number of inbound roamers fell drastically in 2020 and 2021 due to the various travel restrictions, the…
Myra Bachtiar
January 3, 2024

UK P2P messaging

UK texts fall by 115bn over last 10 years New reseach published by Ofcom perfectly illustrates the impact online messaging apps such as WhatsApp, Messenger and Instagram have had on traditional person-to-person texting via SMS and MMS in the UK... and should sound alarm bells for the future of A2P…
John Beshara
November 7, 2023

WhatsApp in India

WhatsApp is the preferred channel to hear from businesses in India Most mobile users in India prefer to receive business messages via WhatsApp (45%) than any other messaging channel. Email ranked second (41%), followed by SMS (35%), traditional voice calls (33%) and Instagram (29%).
John Beshara
November 7, 2023
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