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Latin Broadband

Latin Broadband

Latin America Sees 83% Mobile Broadband Connections Latin America will see over 83% active mobile broadband penetration of total handset connections by the end of this year. According to the latest research from MEF, the region will count almost 740 million handset SIM connections end-2024, with half of all markets…
Myra Bachtiar
December 5, 2024
USA Text

USA Text

United States: Text Messaging Continues to Resist OTTs - FOR NOW! Total text messaging in the United States continues in rude health with approximately 2 trillion messages sent in 2023 (that is 5.48 billion per day!) while most of the rest of the world has seen SMS/ MMS volumes fall…
Myra Bachtiar
August 9, 2024
Business Messages

Business Messages

91% of Smartphone Users Receive Weekly Business Messages Approximately 91% of smartphone users across 13 countries surveyed by MEF now receive at least one business message per week. China has the highest penetration of business messaging, with Japan bringing up the rear.
Myra Bachtiar
January 3, 2024
Roaming in Europe

Roaming in Europe

Europe: Inbound Roaming Minutes Returning to Pre-Covid Levels The number of inbound roamers to Europe in 2022 was heading back towards pre-Covid levels, with average minutes per user likely to follow. While the number of inbound roamers fell drastically in 2020 and 2021 due to the various travel restrictions, the…
Myra Bachtiar
January 3, 2024
UK P2P messaging

UK P2P messaging

UK texts fall by 115bn over last 10 years New reseach published by Ofcom perfectly illustrates the impact online messaging apps such as WhatsApp, Messenger and Instagram have had on traditional person-to-person texting via SMS and MMS in the UK... and should sound alarm bells for the future of A2P…
John Beshara
November 7, 2023
WhatsApp in India

WhatsApp in India

WhatsApp is the preferred channel to hear from businesses in India Most mobile users in India prefer to receive business messages via WhatsApp (45%) than any other messaging channel. Email ranked second (41%), followed by SMS (35%), traditional voice calls (33%) and Instagram (29%).
John Beshara
November 7, 2023
MEF