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Network Closures

35 MNOs so far sunset both 2G & 3G networks By the end of last year, approximately 35 mobile network operators around the world had sunset both their 2G and 3G networks, according to the latest research from MEF. In tota,l 129 3G networks have so far been shut in…
Myra Bachtiar
February 13, 2024

Ts & Cs

68% of Us Don't Read Ts & Cs That Control The Use of Our Personal Information Less than one-third of smartphone users pay close attention to the terms and conditions of privacy polices governing the use of our personal information when signing up for mobile apps and services. The situation…
Myra Bachtiar
February 2, 2024

Payments

Mobile payments are Trusted More in Developed Economies - Except Canada! Concerns about things going wrong while making payments on our smartphones are generally higher in developing and mobile-first economies than in more-developed economies, according to MEF survey data from 13 markets. However, there was an interesting outlier in each…
Myra Bachtiar
February 2, 2024

Games

Mobile Gamers Want to Crack The Puzzle 50% of smartphone users surveyed by MEF have played puzzle games (like Candy Crush) in the past 6 months - more than any other game type. However, mobile puzzling is being driven by females (played by 65% vs just 36% of males -…
Myra Bachtiar
February 2, 2024

Avatar

Avatars are Not Box-Office Blockbuster Less than half of smartphone users who have created avatars for use in virtual reality applications (such as SecondLife, Minecraft or Fortnite) still use them today. Although 64% of users have created an avatar, only 47% of those (30% vs 34%) are still using it.
Myra Bachtiar
February 2, 2024

Business Messages

91% of Smartphone Users Receive Weekly Business Messages Approximately 91% of smartphone users across 13 countries surveyed by MEF now receive at least one business message per week. China has the highest penetration of business messaging, with Japan bringing up the rear.
Myra Bachtiar
January 3, 2024

Roaming

Inbound Roamers Less Likely to Buy New Services The number of travellers likely to buy either an international roaming bundle or a new SIM card when they roam abroad has fallen from 28% in 2022 to 25% this year.
Myra Bachtiar
January 3, 2024

Roaming in Europe

Europe: Inbound Roaming Minutes Returning to Pre-Covid Levels The number of inbound roamers to Europe in 2022 was heading back towards pre-Covid levels, with average minutes per user likely to follow. While the number of inbound roamers fell drastically in 2020 and 2021 due to the various travel restrictions, the…
Myra Bachtiar
January 3, 2024

Populations

83% of Over 15s Will Be Mobile End of 2023 A total 83% of the world's population aged 15 and over will be active users of mobile phones by the end of this year. According to the latest research by MEF, usage is highest in Europe where 98% of over-15s…
Sam Hill
January 3, 2024

Mobile users believe spam controls are improving

Mobile users believe spam controls are improving Mobile users have seen an improvement in controls for managing the amount of spam and unsolicited messages they receive over the past 3 years. According to the latest consumer research conducted by MEF, a total of 49% saw an improvement in 2023 compared…
John Beshara
November 7, 2023
MEF