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Apple RCS

Apple Added 125 Million Users to RCS Reach in 2024 The eight markets where Apple turned on iOS support for RCS increased the reach of the messaging platform by approximately 125 million to 594 million users at the end of 2024, according to the latest modelling by MEF Data. This…
Myra Bachtiar
March 13, 2025

X Users

X Users Undeterred by Rising Tide of Mis/Disinformation Users of X (nee Twitter) are a hardy bunch, according to the latest consumer research conducted by MEF, with an average 3 percentage point rise in the number of people who trust the content they read on the social media platform. Of…
Myra Bachtiar
March 13, 2025

Dating

China's Love-Affair with The Dating App On average, 21% of us now use a dating app to find love, and, on average, there is no more than 5% difference between the most loved-up of us and the most lovelorn. However, according to the latest consumer survey results from MEF, two…
Myra Bachtiar
March 13, 2025

Broadband Handsets

5G Accounts for 31% of Global Broadband Handset Connections End-2024 Total global broadband handset connections have risen from 4.03 billion at the end of 2017 to 6.6 billion at the end of 2024, according to the latest research by MEF Data. Over the same period, we have seen the launch…
Myra Bachtiar
March 13, 2025

Sunrises

93% of MNOs Have Launched 4G... 55% Have Launched 5G The number of Active Mobile Network Operators (MNOs) has contracted over the past 8 years as consolidation continues around the world, but the proportion of 4G and 5G availability has increased dramatically. A total of 614 (or 93%) of 660…
Myra Bachtiar
March 13, 2025

China/India

China Tops 1Bn 5G Connections... India Nears 280Mn The worlds two most populous countries - India and China - now claim over 1.28 billion 5G mobile connections between them, with China passing the 1-billion milestone at the end of 2024 - equivalent to 56% of total connections. India's 278 million…
Myra Bachtiar
March 13, 2025

Nuisance Calls

Nuisance Calls See Largest Growth Over Past 3 Years Nuisance voice calls to mobile users has seen the largest growth in complaints over the past 3 years, according to the latest consumer survey data compiled by MEF. 2024 saw a total of 46% of smartphone users affected by spam calling,…
Myra Bachtiar
March 13, 2025

Top 4 Channels Used to Communicate

P2P Messaging Trends: Older Users Increasingly Switching to WhatsApp and Messenger! WhatsApp and Facebook Messenger are now so established that usage patterns are mirroring those of the legacy mobile channels (SMS, Voice and Email) - with a general increase in popularity the older the demographic. WhatsApp reigns supreme, especially with…
Myra Bachtiar
March 13, 2025

Payment Concerns

Android Users Most Concerned About Mobile-Payment Irregularities Our latest consumer survey reveals Android users are more concerned about using mobile payments than their Apple counterparts. A total of 36% of Android users fear their payment details could be stolen, compared to 33% of iOS users, while payments being made without…
Myra Bachtiar
December 5, 2024

Black Friday

USA Way Off The Pace in Online-Shopping Race Black Friday is upon us again, but consumers in the USA have a lot of ground to make up on counterparts from other nations regarding their online shopping habits. USA ranked just 12 of 15 countries surveyed by MEF in terms of…
Myra Bachtiar
December 5, 2024
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