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Dating

China's Love-Affair with The Dating App On average, 21% of us now use a dating app to find love, and, on average, there is no more than 5% difference between the most loved-up of us and the most lovelorn. However, according to the latest consumer survey results from MEF, two…
Myra Bachtiar
March 13, 2025

Viber

Viber Led Rich Messaging in 41 of Its 48 Markets End-2023 With all the talk around paid-for rich business messaging centred on WhatsApp, or RCS and Apple, it is worth pointing out that Viber was actually the most used rich business messaging channel in 41 of its 48 markets at…
Myra Bachtiar
December 5, 2024

Android/Apple

Android Leads Apple 3-to-1 Android is on track to have an average penetration of 73.6% of all mobile handset devices by the end of this year, according to the latest research compiled by MEF - with Africa, Latin America, the Middle East and Asia all ahead of the curve. On…
Myra Bachtiar
October 17, 2024

USA Text

United States: Text Messaging Continues to Resist OTTs - FOR NOW! Total text messaging in the United States continues in rude health with approximately 2 trillion messages sent in 2023 (that is 5.48 billion per day!) while most of the rest of the world has seen SMS/ MMS volumes fall…
Myra Bachtiar
August 9, 2024

China

China Tops 4Bn Cellular SIM Connections End-2023 China counted more than 4 billion cellular SIM connections at the end of 2023 - the equivalent of one SIM for every 2 people in the world. The extraordinary growth was fuelled by connecting the Internet of Things and, specifically, via 5G networks.…
Myra Bachtiar
August 9, 2024

Canada

Only 23% of Canadians find A2P Messages Useful Despite the almost universal use of A2P messaging channels to send delivery and appointment reminders, notifications, promotional discounts and other services the messaging industry believes to be of value to the end-user, only 23.2% of smartphone users in Canada actually said the…
Myra Bachtiar
August 9, 2024

Mobile Connections

Mobile Cellular Data Connections Rise 75% Since 2016 The total number of cellular connections worldwide with mobile data (excluding M2M) have risen 75% since the end of 2016 - from 3.89 billion to 6.82 billion. Mobile data connections comprise both Talk, Text & Data SIMs and Data-only SIMs. Over the…
Myra Bachtiar
March 22, 2024

VoLTE

VoLTE available in 116 markets end 2023 According to preliminary research conducted by MEF, there were approximately 116 markets out of the 218 tracked in MEF Data where Voice over LTE (VoLTE) services were available on at least one mobile network operator at the end of 2023, up from 110…
Myra Bachtiar
March 18, 2024

Rise of the machines

M2M accounts for almost 25% of total mobile cellular connections Cellular M2M will comprise over 23% of all mobile cellular connections by the end of this year, up from 20% in 2021. According to the latest research conducted by MEF, there will be over 11 billion mobile cellular connections wordlwide…
John Beshara
November 6, 2023
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