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Gaming

Average Spend on Mobile Gaming Falls in 2024 Although more people are now paying for mobile games, according to the latest consumer survey data from MEF, the average monthly spend on mobile games fell to $9.00 in 2024, following a slight rise from $9.20 in 2022 to $9.21 last year.…
Myra Bachtiar
October 17, 2024

Fitness

And The Gold Medal Goes to... South Africa! With the Paris Olympic Games just behind us, and the Paralympics now underway, what better way to celebrate all super-human endeavour than a look at our own (mobile) fitness habits! On average, 59% of us use a medical or fitness app at…
Myra Bachtiar
October 17, 2024

Social Media

Social Media Still Tops Mobile Activities in 2024 The increasing clamour for regulation of social media to combat misinformation and hate-speech is never better highlighted than through its sheer reach with 87% of all smartphone users surveyed by MEF using social media platforms at least daily, and 93% at least…
Myra Bachtiar
August 22, 2024

Games

Mobile Gamers Want to Crack The Puzzle 50% of smartphone users surveyed by MEF have played puzzle games (like Candy Crush) in the past 6 months - more than any other game type. However, mobile puzzling is being driven by females (played by 65% vs just 36% of males -…
Myra Bachtiar
February 2, 2024

Avatar

Avatars are Not Box-Office Blockbuster Less than half of smartphone users who have created avatars for use in virtual reality applications (such as SecondLife, Minecraft or Fortnite) still use them today. Although 64% of users have created an avatar, only 47% of those (30% vs 34%) are still using it.
Myra Bachtiar
February 2, 2024
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