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Trust in Organisations

Healthcare the most trusted industry in Canada The healthcare industry is the most trusted type of organisation in Canada with 75% of people surveyed by MEF saying they had trust in communications from Doctors & Hospitals – 8 percentage points above the global average trust score. Mobile network operators faired…
John Beshara
November 7, 2023

WhatsApp in India

WhatsApp is the preferred channel to hear from businesses in India Most mobile users in India prefer to receive business messages via WhatsApp (45%) than any other messaging channel. Email ranked second (41%), followed by SMS (35%), traditional voice calls (33%) and Instagram (29%).
John Beshara
November 7, 2023

Augmented Reality

China leads the world in usage of augmented/ virtual reality A total of 23% of smartphone users in China have accessed augmented or virtual reality services in the last 6 months compared to the global average of just 10%. Even in China, however, usage is heavily skewed towards females and…
John Beshara
November 6, 2023

Smart devices

24% of us use smartphones to control 'Smart devices' at home On average, 24% of people surveyed by MEF said, in the past six months, they had used their smartphone to control 'Smart devices' at home - such as a utility meter or home security system. China was the most…
John Beshara
November 6, 2023
MEF