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Android/Apple

Android Leads Apple 3-to-1 Android is on track to have an average penetration of 73.6% of all mobile handset devices by the end of this year, according to the latest research compiled by MEF - with Africa, Latin America, the Middle East and Asia all ahead of the curve. On…
Myra Bachtiar
October 17, 2024

Identity Theft

Identity Theft Hits 12% of Users Reports of identity theft are on the rise with 12% of smartphone users surveyed by MEF now having had experienced of this pernicious act. Analysing data from 10 core markets tracked by MEF over the last five years, reports of identity theft were 9.3%…
Myra Bachtiar
October 17, 2024

Social Media

Social Media Still Tops Mobile Activities in 2024 The increasing clamour for regulation of social media to combat misinformation and hate-speech is never better highlighted than through its sheer reach with 87% of all smartphone users surveyed by MEF using social media platforms at least daily, and 93% at least…
Myra Bachtiar
August 22, 2024

Paid for Anything

Mobile Payments Most Likely to Be Used Online The vast majority of smartphone users surveyed by MEF now use mobile payments and are most likely to when buying goods or services from an online store. In total, 83% of respondents use either Direct Carrier Billing, Digital Wallets or inputting card…
Myra Bachtiar
August 9, 2024

Mobile Payments

83% of Smartphone Users Have Used Mobile Payments More than 80% of smartphone users across all countries surveyed by MEF have used mobile payments to acquire goods or services (either online or in physical stores), content and apps (either download or subscription fees), or parking and other ticketing services. However,…
Myra Bachtiar
May 13, 2024

Trust in Organisations

Healthcare the most trusted industry in Canada The healthcare industry is the most trusted type of organisation in Canada with 75% of people surveyed by MEF saying they had trust in communications from Doctors & Hospitals – 8 percentage points above the global average trust score. Mobile network operators faired…
John Beshara
November 7, 2023

WhatsApp in India

WhatsApp is the preferred channel to hear from businesses in India Most mobile users in India prefer to receive business messages via WhatsApp (45%) than any other messaging channel. Email ranked second (41%), followed by SMS (35%), traditional voice calls (33%) and Instagram (29%).
John Beshara
November 7, 2023

Augmented Reality

China leads the world in usage of augmented/ virtual reality A total of 23% of smartphone users in China have accessed augmented or virtual reality services in the last 6 months compared to the global average of just 10%. Even in China, however, usage is heavily skewed towards females and…
John Beshara
November 6, 2023

Smart devices

24% of us use smartphones to control 'Smart devices' at home On average, 24% of people surveyed by MEF said, in the past six months, they had used their smartphone to control 'Smart devices' at home - such as a utility meter or home security system. China was the most…
John Beshara
November 6, 2023
MEF