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Indonesia

WhatsApp Rules Commercial Mobile Messaging in Indonesia Almost three times as many smartphone users in Indonesia receive promotional messages from companies via WhatsApp (74%) compared to SMS (26%). The latest research from MEF shows WhatsApp messaging in Indonesia is 41pp above the global average, with SMS 9pp lower. The third…
Myra Bachtiar
August 9, 2024

Business Messages

91% of Smartphone Users Receive Weekly Business Messages Approximately 91% of smartphone users across 13 countries surveyed by MEF now receive at least one business message per week. China has the highest penetration of business messaging, with Japan bringing up the rear.
Myra Bachtiar
January 3, 2024

Business Messaging Traffic

A2P SMS Beginning to Feel Effect of Rich Messaging A2P SMS has long been the only game in town for mobile business messaging but now may be beginning to feel its age. Data extrapolated from our analyst partner, Mobilesquared, shows the A2P SMS share of average messages sent per user…
Myra Bachtiar
January 3, 2024

53% of RCS MAUs can receive RBM

53% of RCS MAUs can receive RBM Over half of all RCS monthly active users (MAUs) will soon be accessible via RCS Business Messaging (RBM) - should brands choose to make more use of the channel. According to the latest research from MEF Data, there will be 1.22 billion RCS…
John Beshara
November 7, 2023

Just 15% of MNOs have so far launched RBM

Just 15% of MNOs have so far launched RBM Today, more than 16 years after the Rich Communication Suite Industry Initiative was formed, RCS Business Messaging (RBM) is only available on approximately 15% of mobile networks around the world. However, a new initiative to promote RCS Branded Messages (with 160…
John Beshara
November 7, 2023
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