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Avatars are Not Box-Office Blockbuster Less than half of smartphone users who have created avatars for use in virtual reality applications (such as SecondLife, Minecraft or Fortnite) still use them today. Although 64% of users have created an avatar, only 47% of those (30% vs 34%) are still using it.
Myra Bachtiar
February 2, 2024

Augmented Reality

China leads the world in usage of augmented/ virtual reality A total of 23% of smartphone users in China have accessed augmented or virtual reality services in the last 6 months compared to the global average of just 10%. Even in China, however, usage is heavily skewed towards females and…
John Beshara
November 6, 2023