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Network Closures

35 MNOs so far sunset both 2G & 3G networks By the end of last year, approximately 35 mobile network operators around the world had sunset both their 2G and 3G networks, according to the latest research from MEF. In tota,l 129 3G networks have so far been shut in…
Myra Bachtiar
February 13, 2024

Ts & Cs

68% of Us Don't Read Ts & Cs That Control The Use of Our Personal Information Less than one-third of smartphone users pay close attention to the terms and conditions of privacy polices governing the use of our personal information when signing up for mobile apps and services. The situation…
Myra Bachtiar
February 2, 2024

Payments

Mobile payments are Trusted More in Developed Economies - Except Canada! Concerns about things going wrong while making payments on our smartphones are generally higher in developing and mobile-first economies than in more-developed economies, according to MEF survey data from 13 markets. However, there was an interesting outlier in each…
Myra Bachtiar
February 2, 2024

Games

Mobile Gamers Want to Crack The Puzzle 50% of smartphone users surveyed by MEF have played puzzle games (like Candy Crush) in the past 6 months - more than any other game type. However, mobile puzzling is being driven by females (played by 65% vs just 36% of males -…
Myra Bachtiar
February 2, 2024

Avatar

Avatars are Not Box-Office Blockbuster Less than half of smartphone users who have created avatars for use in virtual reality applications (such as SecondLife, Minecraft or Fortnite) still use them today. Although 64% of users have created an avatar, only 47% of those (30% vs 34%) are still using it.
Myra Bachtiar
February 2, 2024

Male/Female Behaviour

Females Rule Mobile Battle of The Sexes On average, females are more likely than males to have used their smartphone across 14 of the 18 mobile behaviours identified by MEF. These behaviours include everything from using social media to playing games and accessing work-related applications. Two behaviours had no gender…
Myra Bachtiar
January 3, 2024

Populations

83% of Over 15s Will Be Mobile End of 2023 A total 83% of the world's population aged 15 and over will be active users of mobile phones by the end of this year. According to the latest research by MEF, usage is highest in Europe where 98% of over-15s…
Sam Hill
January 3, 2024
MEF