Sentiment Towards AI Integrations Becoming More Positive Positivity towards the use of Artificial Intelligence is on the rise! Results from MEF's 11th Annual Consumer Survey show a clear growth over the past four years - from 28% in 2022 to 39% by 2025, signalling expanding market acceptance and opportunities for…

Are Chatbots the Future of Customer Interaction in the US? Would you rather chat with a bot or a human? The results from MEF's 11th annual consumer survey reveal that Americans are largely split on the attractiveness of chatting with an online or in-app bot versus the more human touch!…

Mexico: AI and Age-Restricted Content Seen as Top Areas for Regulation Smartphone users in Mexico are most concerned about regulating access to age-restricted content on the internet, according to the latest consumer survey results from MEF. A total of 59% of users thought ensuring age-restricted content cannot be accessed by…