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Canada

Only 23% of Canadians find A2P Messages Useful Despite the almost universal use of A2P messaging channels to send delivery and appointment reminders, notifications, promotional discounts and other services the messaging industry believes to be of value to the end-user, only 23.2% of smartphone users in Canada actually said the…
Myra Bachtiar
August 9, 2024

Business Messaging Traffic

A2P SMS Beginning to Feel Effect of Rich Messaging A2P SMS has long been the only game in town for mobile business messaging but now may be beginning to feel its age. Data extrapolated from our analyst partner, Mobilesquared, shows the A2P SMS share of average messages sent per user…
Myra Bachtiar
January 3, 2024

Mobile users are beginning to act on A2P spam

Mobile users are beginning to act on A2P spam Mobile users are geting more picky about how many messages they opt-in to receive from businesses on a weekly basis. According to the latest MEF research, there was an increase of one percentage point in the number of users receiving 2-5,…
John Beshara
November 7, 2023

WhatsApp in India

WhatsApp is the preferred channel to hear from businesses in India Most mobile users in India prefer to receive business messages via WhatsApp (45%) than any other messaging channel. Email ranked second (41%), followed by SMS (35%), traditional voice calls (33%) and Instagram (29%).
John Beshara
November 7, 2023
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