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Apple RCS

Apple Added 125 Million Users to RCS Reach in 2024 The eight markets where Apple turned on iOS support for RCS increased the reach of the messaging platform by approximately 125 million to 594 million users at the end of 2024, according to the latest modelling by MEF Data. This…
Myra Bachtiar
March 13, 2025

Rise of the machines

M2M accounts for almost 25% of total mobile cellular connections Cellular M2M will comprise over 23% of all mobile cellular connections by the end of this year, up from 20% in 2021. According to the latest research conducted by MEF, there will be over 11 billion mobile cellular connections wordlwide…
John Beshara
November 6, 2023

Smart devices

24% of us use smartphones to control 'Smart devices' at home On average, 24% of people surveyed by MEF said, in the past six months, they had used their smartphone to control 'Smart devices' at home - such as a utility meter or home security system. China was the most…
John Beshara
November 6, 2023
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