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Augmented Reality

China leads the world in usage of augmented/ virtual reality A total of 23% of smartphone users in China have accessed augmented or virtual reality services in the last 6 months compared to the global average of just 10%. Even in China, however, usage is heavily skewed towards females and…
John Beshara
November 6, 2023

Ordering Food

Middle-aged males outside Europe are most likely to order in food Over half of all smartphone users will order at least one food delivery every week, but the breakdown according to age, sex and location is vast. On average, users in Europe lag the rest of the world in getting…
John Beshara
November 6, 2023

Music on smartphones

71% of us listen to music daily on our smartphones 71% of us now listen daily to music on our smartphones. Top of the audio pile though come smartphone users in Mexico, Spain is bang in the middle, with Japan lagging by some distance.
John Beshara
November 6, 2023

Mobile activity: Read magazines, newspapers or books

75% of people read at least once a week on mobile 75% of people around the world read a magazine, newspaper or book on their mobile phone at least one a week. Citizens of Brazil, China, India and South Africa are the most well-read via mobile, according to the latest…
John Beshara
November 6, 2023

Apps & Services

Females think mobile apps and services are more convenient and easy to use then males Females generally think mobile apps and services are more convenient and easy to use then males. That is according to results of the latest global survey conducted by MEF which saw agreement from 80% of…
John Beshara
November 6, 2023

Who pays for games?

Developing economies lead on mobile games spend The developing economies of China, Mexico, Brazil and India lead the world when it comes to the number of people paying to play games on mobile phones. While a majority of people surveyed by MEF in India and Brazil had paid for mobile…
John Beshara
November 6, 2023

Trusting content on Twitter or Facebook

Most people don't trust content on Twitter or Facebook Meta's plans to bring out a rival platform to Twitter will have to overcome significant trust issues, with a majority of people not trusting the content they read on either Twitter or Meta-owned Facebook. Trust peaked at 47% in the 35-44…
John Beshara
November 6, 2023

Video on Mobile

Mobile is increasingly the format to watch video content More people than ever primarily watch video content on their mobile phones opposed to any other device - especially the traditional TV box in the corner of the room. According to the latest cosumer survey by MEF, an average of 56%…
John Beshara
November 6, 2023

Games

50% of smartphone users playing puzzles games in the past six months You don't need to be a gamer to have a game installed on your smartphone. If you are, for example, on a long haul flight or waiting for someone, playing on your phone is something that helps to…
John Beshara
November 6, 2023

Technology Developments

28% of users feel Artificial Intelligence will be good for them The majority of users are still uncertain: 35% of smartphone users are neutral about AI and 17% do not have an opinion. Only 20% of users are worried by AI.
John Beshara
November 6, 2023
MEF