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Penetration

The Potential for Rich Business Messaging Growth in The USA The US is only one of seven markets (along with Belgium, Canada, France, Germany, Spain and the UK) where Apple has enabled RCS via iPhone, and only one of five where RCS on iPhone is available via all the major…
Myra Bachtiar
October 17, 2024

Fitness

And The Gold Medal Goes to... South Africa! With the Paris Olympic Games just behind us, and the Paralympics now underway, what better way to celebrate all super-human endeavour than a look at our own (mobile) fitness habits! On average, 59% of us use a medical or fitness app at…
Myra Bachtiar
October 17, 2024

Social Media

Social Media Still Tops Mobile Activities in 2024 The increasing clamour for regulation of social media to combat misinformation and hate-speech is never better highlighted than through its sheer reach with 87% of all smartphone users surveyed by MEF using social media platforms at least daily, and 93% at least…
Myra Bachtiar
August 22, 2024

China

China Tops 4Bn Cellular SIM Connections End-2023 China counted more than 4 billion cellular SIM connections at the end of 2023 - the equivalent of one SIM for every 2 people in the world. The extraordinary growth was fuelled by connecting the Internet of Things and, specifically, via 5G networks.…
Myra Bachtiar
August 9, 2024

6 Months I Have…

Digital Wallets and Work-Related Apps Lead Growth in Mobile Usage More of us are using our smartphones to navigate daily life with an average 6% growth in users across the top 5 mobile behaviours witnessed from 2022 to 2024. The highest growth was recorded for using mobile or digital wallets…
Myra Bachtiar
June 6, 2024

Augmented Reality

China leads the world in usage of augmented/ virtual reality A total of 23% of smartphone users in China have accessed augmented or virtual reality services in the last 6 months compared to the global average of just 10%. Even in China, however, usage is heavily skewed towards females and…
John Beshara
November 6, 2023

Ordering Food

Middle-aged males outside Europe are most likely to order in food Over half of all smartphone users will order at least one food delivery every week, but the breakdown according to age, sex and location is vast. On average, users in Europe lag the rest of the world in getting…
John Beshara
November 6, 2023

Music on smartphones

71% of us listen to music daily on our smartphones 71% of us now listen daily to music on our smartphones. Top of the audio pile though come smartphone users in Mexico, Spain is bang in the middle, with Japan lagging by some distance.
John Beshara
November 6, 2023

Mobile activity: Read magazines, newspapers or books

75% of people read at least once a week on mobile 75% of people around the world read a magazine, newspaper or book on their mobile phone at least one a week. Citizens of Brazil, China, India and South Africa are the most well-read via mobile, according to the latest…
John Beshara
November 6, 2023

Apps & Services

Females think mobile apps and services are more convenient and easy to use then males Females generally think mobile apps and services are more convenient and easy to use then males. That is according to results of the latest global survey conducted by MEF which saw agreement from 80% of…
John Beshara
November 6, 2023
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