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Business Messages

91% of Smartphone Users Receive Weekly Business Messages Approximately 91% of smartphone users across 13 countries surveyed by MEF now receive at least one business message per week. China has the highest penetration of business messaging, with Japan bringing up the rear.
Myra Bachtiar
January 3, 2024

Roaming

Inbound Roamers Less Likely to Buy New Services The number of travellers likely to buy either an international roaming bundle or a new SIM card when they roam abroad has fallen from 28% in 2022 to 25% this year.
Myra Bachtiar
January 3, 2024

Asia Pac – Active Mobile SIMs by Handset Type

Smartphone Penetration Nears 75% Across AsiaPac There will be more than 2.5 billion smartphone connections across the Asia Pacific region by the end of this year, according to MEF Data. Of the more than 4.36 billion active mobile handset SIMs in the region, 74% will connect to smartphones, with a…
Myra Bachtiar
January 3, 2024

Roaming in Europe

Europe: Inbound Roaming Minutes Returning to Pre-Covid Levels The number of inbound roamers to Europe in 2022 was heading back towards pre-Covid levels, with average minutes per user likely to follow. While the number of inbound roamers fell drastically in 2020 and 2021 due to the various travel restrictions, the…
Myra Bachtiar
January 3, 2024

WhatsApp in India

WhatsApp is the preferred channel to hear from businesses in India Most mobile users in India prefer to receive business messages via WhatsApp (45%) than any other messaging channel. Email ranked second (41%), followed by SMS (35%), traditional voice calls (33%) and Instagram (29%).
John Beshara
November 7, 2023

Mobile Phone Users

Mobile phone users near 5.5bn end 2023 The total number of people across the world that own or use a mobile phone will rise to almost 5.47 billion by the end of this year, according to the latest research by MEF, up 2.6% on the end of 2022. At the…
John Beshara
November 6, 2023

Augmented Reality

China leads the world in usage of augmented/ virtual reality A total of 23% of smartphone users in China have accessed augmented or virtual reality services in the last 6 months compared to the global average of just 10%. Even in China, however, usage is heavily skewed towards females and…
John Beshara
November 6, 2023

Rise of the machines

M2M accounts for almost 25% of total mobile cellular connections Cellular M2M will comprise over 23% of all mobile cellular connections by the end of this year, up from 20% in 2021. According to the latest research conducted by MEF, there will be over 11 billion mobile cellular connections wordlwide…
John Beshara
November 6, 2023

Smart devices

24% of us use smartphones to control 'Smart devices' at home On average, 24% of people surveyed by MEF said, in the past six months, they had used their smartphone to control 'Smart devices' at home - such as a utility meter or home security system. China was the most…
John Beshara
November 6, 2023

Apps & Services

Females think mobile apps and services are more convenient and easy to use then males Females generally think mobile apps and services are more convenient and easy to use then males. That is according to results of the latest global survey conducted by MEF which saw agreement from 80% of…
John Beshara
November 6, 2023
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