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Apple RCS

Apple Added 125 Million Users to RCS Reach in 2024 The eight markets where Apple turned on iOS support for RCS increased the reach of the messaging platform by approximately 125 million to 594 million users at the end of 2024, according to the latest modelling by MEF Data. This…
Myra Bachtiar
March 13, 2025

X Users

X Users Undeterred by Rising Tide of Mis/Disinformation Users of X (nee Twitter) are a hardy bunch, according to the latest consumer research conducted by MEF, with an average 3 percentage point rise in the number of people who trust the content they read on the social media platform. Of…
Myra Bachtiar
March 13, 2025

Dating

China's Love-Affair with The Dating App On average, 21% of us now use a dating app to find love, and, on average, there is no more than 5% difference between the most loved-up of us and the most lovelorn. However, according to the latest consumer survey results from MEF, two…
Myra Bachtiar
March 13, 2025

Broadband Handsets

5G Accounts for 31% of Global Broadband Handset Connections End-2024 Total global broadband handset connections have risen from 4.03 billion at the end of 2017 to 6.6 billion at the end of 2024, according to the latest research by MEF Data. Over the same period, we have seen the launch…
Myra Bachtiar
March 13, 2025

Sunrises

93% of MNOs Have Launched 4G... 55% Have Launched 5G The number of Active Mobile Network Operators (MNOs) has contracted over the past 8 years as consolidation continues around the world, but the proportion of 4G and 5G availability has increased dramatically. A total of 614 (or 93%) of 660…
Myra Bachtiar
March 13, 2025

China/India

China Tops 1Bn 5G Connections... India Nears 280Mn The worlds two most populous countries - India and China - now claim over 1.28 billion 5G mobile connections between them, with China passing the 1-billion milestone at the end of 2024 - equivalent to 56% of total connections. India's 278 million…
Myra Bachtiar
March 13, 2025

Viber

Viber Led Rich Messaging in 41 of Its 48 Markets End-2023 With all the talk around paid-for rich business messaging centred on WhatsApp, or RCS and Apple, it is worth pointing out that Viber was actually the most used rich business messaging channel in 41 of its 48 markets at…
Myra Bachtiar
December 5, 2024

Latin Broadband

Latin America Sees 83% Mobile Broadband Connections Latin America will see over 83% active mobile broadband penetration of total handset connections by the end of this year. According to the latest research from MEF, the region will count almost 740 million handset SIM connections end-2024, with half of all markets…
Myra Bachtiar
December 5, 2024

Penetration

The Potential for Rich Business Messaging Growth in The USA The US is only one of seven markets (along with Belgium, Canada, France, Germany, Spain and the UK) where Apple has enabled RCS via iPhone, and only one of five where RCS on iPhone is available via all the major…
Myra Bachtiar
October 17, 2024

Identity Theft

Identity Theft Hits 12% of Users Reports of identity theft are on the rise with 12% of smartphone users surveyed by MEF now having had experienced of this pernicious act. Analysing data from 10 core markets tracked by MEF over the last five years, reports of identity theft were 9.3%…
Myra Bachtiar
October 17, 2024
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