Messaging & SMS World: MEF members discuss the future of A2P messaging

By | Messaging, Video

MEF’s Future of Messaging Programme is formed of a collaborative, cross ecosystem group of companies championing innovation and tackling fraud in enterprise messaging. MEFTV caught up with some of the programme participants during Messaging & SMS World in London last month to find out how they see the A2P messaging space developing in the next few years.

The discussion on the show floor was dominated by the future role of Rich Communications Services (RCS). Will it displace SMS entirely or is it just another technology?

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MEF members at Africacom: BulkSMS

By | Featured Post, MEF Africa, Video

After a period of uncertainly, the South African A2P market now offers stable pricing and a level playing field for aggregators, says Pieter Streicher, MD of

He told MEF how the market is flourishing as a result.

Social media and messaging apps are hugely popular in South Africa. In fact, the country gave the world one of its first, when Mxit hit the big time. One of the reasons these apps have exploded is two factor authentication. Users can register with a text and, in so doing, there phone becomes the proof of their identity.

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Executive Insights: Carrier Billing Global Outlook and Opportunities – Guillermo Escofet, Ovum

By | Carrier Billing, Executive Interview, Featured Post, Video

In the first of an exclusive new video series supported by Bango, we examine the state of the carrier billing market. Here, Guillermo Escofet, principal analyst at Ovum, gives an overview of the space and explains its rapid growth since 2014…

Carrier billing is on a tear. After a period of stagnation, it is now growing faster than operator data income (by total transactional revenue). And by 2022, it will transact more than global SMS revenue.

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mobile shopping

Video: MEF members at Money 20/20 – Wirecard on the untapped magic of payment data

By | Executive Interview, Featured Post, Video

At a basic level, payment data will reveal the things you purchased. But combine this with when you bought them, what the weather was like, what else you bought and so on, and a retailer can really start to understand its customers. At Money 20/20 last month, Wirecard launched a new service to crunch payment data. MEF talked to its EVP of mobile services Jörn Leogrande…

In the transition to digital commerce, all businesses are encouraged to think about data. Experts advise them to analyse everything a customer does in the lead up to a payment.

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On Device Research insight: the rise and rise of rewarded mobile video ads

By | Analytics, Featured Post, Video

Video ads outscore all other formats by all measures of effectiveness – and none more so than ‘rewarded’ video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium…

Facebook recently gave game developers a new ad option: rewarded video.

The logical reaction to this news from market watchers was: what took you so long?

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Video: MEF members at Money 20/20 – DOCOMO Digital targets the sharing economy

By | Featured Post, Mobile Money, Video

The sharing economy has a payment problem. It’s complex to manage millions of small transactions. This is why DOCOMO Digital launched NOMO. Hiroyuki Sato, CEO of DOCOMO Digital, explained it to MEF Minute…

“The sharing economy is commerce with the promise of a human connection. We think of the big guys like Uber and AirBnB, but everyone can be a vendor of any kind. They can contribute to society. It’s a really important aspect of the future. And NOMO is helping with this evolution.”

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SpotX Q&A: “Of course there can be 15 minute mobile video ads”

By | Executive Interview, Featured Post, Video

If video is inevitable future of mobile advertising, why can’t there be long-form ads? There can, says SpotX’s Allen Klosowski. He talked to MEF Minute about what’s coming next for video advertising on the small screen…

In advertising, there are universal rules. Anyone who has studied the history of medium knows that. And one of the most important is this: Long copy is best. This might seem counter-intuitive. With short attention spans, surely it’s best to keep everything as brief as possible, right?

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Meffys 2016 Winner Profile: Innovation in Mobile First Markets – Opera Software/Opera Max

By | Featured Post, Meffys, Video

Consumers in mobile first countries are desperately hungry for digital services. But they can be held back by the cost of data. Opera is tackling this with its Opera Max product, which has won the Innovation in Mobile First Markets Meffy for 2016…

It’s ironic that the countries where mobile is ‘first’ are generally the countries where mobile data is the most expensive (in real terms).

In its recent State of the Mobile Web report, Opera Software revealed that the average German can pay for 500MB with one hour of work.

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Meffys 2016 winner profile: Consumer Trust – Hiya

By | Featured Post, Meffys, Video
MEF Minute readers won’t need reminding that mobile is the most personal, universal and immediate of all media. People love this. Sadly, so do fraudsters, scammers and opportunistic marketers. As phone penetration has passed 100 per cent in many regions, unwelcome calls and texts have proliferated. Hiya Mobile says from January to May 2016, nearly 1.5 robocall complaints were submitted to the Federal Trade Commission in the US. Hiya offers...
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Executive Insights Video Series: Bruno Mettling, CEO of Orange, Middle East & Africa

By | Executive Interview, Video

What are the fundamental issues facing the world’s mobile operators? In the first of an exclusive new video series supported by Mahindra Comviva, MEF talked to Bruno Mettling, CEO of Orange Middle East & Africa, about digital transformation…

Are mobile operators the new ‘over the top’ players? It’s an interesting question. Everyone knows that the original ‘OTTs’ – Facebook, Google, Amazon and others – have rushed to compete with operators in messaging, content and more.

But when Orange recently declared its intention to bring societal renewal to Africa by investing in health, education and even electricity generation, isn’t this going ‘over the top’ too?

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