Category

Privacy

It’s time for Mobile Network Operators to take their piece of the mobile advertising pie

By | Featured Post, Guest blog, Opinion, Privacy | No Comments

Fred Martinent, Product Marketing Director at Gemalto envisions how mobile operator marketeers can take advantage of impending regulatory changes and the opportunities they will present to boost revenues from digital advertising – and how to convince management of your winning strategy.

Buzz…buzz…buzz…the shrill noise of your alarm clock wakes you with a jolt. You haphazardly reach over to press the snooze button but then you remember that today is D-Day.

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Cool, Creepy or Dangerous? 5 Key Lessons from the IAPP ANZ Summit

By | Featured Post, Guest blog, Privacy | No Comments

Senior Customer Success Manager Linden Dawson shares her takeaways from the International Association of Privacy Professionals ANZ Summit in Sydney, and how marketers can stay on the right side of the “creepy line” when personalising advertising.

Privacy and the “creepy line” were hot topics of discussion last week at the International Association of Privacy Professionals (IAPP) ANZ Summit held in Sydney. We’re all familiar with the creepy factor online at this point; we’ve all searched for a pair of shoes or a piece of furniture only to be stalked around the Internet for the next few days with banners for those items showing up on website after website.

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12 more stats exploring consumer attitudes to the personal data economy

By | Consumer Trust, Featured Post, Personal Data Ecocnomy, Privacy | No Comments

Just as smartphones have upped the ante on what can be achieved in terms of content, services and customer interactivity, the accessibility, importance and value of mobile user data has snowballed. Businesses now build commercial strategies based on hundreds of points of measurement or data-capture – the personal data economy.

In tandem, the forthcoming (May 2018) EU General Data Protection Regulation (GDPR) expands the personal data rights of EU citizens.

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Empowering real consumers in the personal data maze – #MyData2017

By | Featured Post, Personal Data Economy, Privacy

At the end of last month the 2nd MyData event took place. It was an ambitious 2-city location (Tallinn and Helsinki) complete with a boat trip and even a track choosing game to help delegates navigate the complexities (in case it wasn’t complicated enough!).

Here’s some of the highlights by COO Joanne Lacey, MEF’s speaker at the event which brings together a passionate community of developers, researchers, Government agencies and businesses looking to build a more human-centric approach to personal data.

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Messaging fraud is threatening a $60bn enterprise

By | Consumer Trust, Featured Post, Messaging, Privacy

MEF COO Joanne Lacey describes how fraudsters seeking to exploit a highly successful (and lucrative) enterprise messaging businesses could be costing an estimated $2bn annually, and what they can do to mitigate their losses while creating a more sustainable industry.

For businesses providing enterprise messaging as a service, revenues are not insignificant. At the end of 2016, mobile analyst firm, mobileSquared, estimated the market to be worth $17.2 billion and forecast a rise to $58.7 billion by the end of 2020.

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The UK is clamping down on data privacy. Better get ready…

By | Featured Post, Privacy

British citizens could see an end to pre-ticked boxes and default opt-outs under a proposed new data bill. The law reflects changing attitudes to the way digital services handle consent, says Tim Green…

Last week, the UK government issued a ‘statement of intent’ to strengthen its data privacy laws via a new Data Protection Bill.

This will include the right to be forgotten, the right to require social media platforms to delete information when asked, and tighter regulation on default opt-out or pre-selected tick boxes.

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Top mobile marketing tips: Say hello to the savvy consumer

By | Featured Post, Privacy, Regulation

With just 6% of consumers happy to share their personal information MEF CEO Rimma Perelmuter looks at the impact of trust on businesses serving the mobile audience. MEF’s Consumer Trust report 2016 identified the rise of the Reluctant Sharer. Just 6% of consumers said they were always happy to share their personal information. 41% said they did not want to share data but felt compelled to do so if they wanted to use the app or service.

The ‘reluctance’ was not good for business and manifested itself in a lack of trust which prevented consumers from buying, downloading and doing more with their mobile.

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Iceland mobile

The cold logic of Iceland’s personal data breakthrough

By | Personal Data Economy, Privacy

Iceland has become the first country in the world to give its citizens full control over their medical records – with financial data next on the list. MEF Minute examines this landmark launch, and what it means for the personal data economy movement…

It’s fair to say Iceland is a country that punches above its weight.

Nine years ago the chilly island of 330,000 people played a central role in the collapse of the global banking system.

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Seventy-five per cent of smartphone users read privacy policies as industry gets ready to embrace savvy consumers

By | Consumer Trust, Featured Post, Press Release, Privacy

As businesses get ready for the new General Data Protection Regulation, consumers’ attitudes and behaviours around data driven services appear to be changing as well.

A new type of smartphone user – the ‘Savvy Consumer’ – has been identified in the annual Global Consumer Trust study from Mobile Ecosystem Forum whose report launched today in association with ForgeRock.

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Industry views: GDPR, are we ready?

By | Europe, Featured Post, Privacy, Regulation, Security

The EU’s general data protection regulation (GDPR), is just under one year away and expands the rights of EU citizens around privacy and protection of personal data.

Among other things, it requires that companies maintain adequate data records, disclose data breaches and increase opt-out options. Heavy fines are on the table for companies that do not comply.

We asked MEF members and experts the wider mobile, legal and data industries to give us their thoughts on GDPR readiness, the implications for consumer privacy and whether or not they view the forthcoming legislation as an opportunity. Here’s what they said…

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