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Privacy

texting

Empowering real consumers in the personal data maze – #MyData2017

By | Featured Post, Personal Data Economy, Privacy | No Comments

At the end of last month the 2nd MyData event took place. It was an ambitious 2-city location (Tallinn and Helsinki) complete with a boat trip and even a track choosing game to help delegates navigate the complexities (in case it wasn’t complicated enough!).

Here’s some of the highlights by COO Joanne Lacey, MEF’s speaker at the event which brings together a passionate community of developers, researchers, Government agencies and businesses looking to build a more human-centric approach to personal data.

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smiling man typing text message

Messaging fraud is threatening a $60bn enterprise

By | Consumer Trust, Featured Post, Messaging, Privacy | No Comments

MEF COO Joanne Lacey describes how fraudsters seeking to exploit a highly successful (and lucrative) enterprise messaging businesses could be costing an estimated $2bn annually, and what they can do to mitigate their losses while creating a more sustainable industry.

For businesses providing enterprise messaging as a service, revenues are not insignificant. At the end of 2016, mobile analyst firm, mobileSquared, estimated the market to be worth $17.2 billion and forecast a rise to $58.7 billion by the end of 2020.

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lockandkey

The UK is clamping down on data privacy. Better get ready…

By | Featured Post, Privacy | No Comments

British citizens could see an end to pre-ticked boxes and default opt-outs under a proposed new data bill. The law reflects changing attitudes to the way digital services handle consent, says Tim Green…

Last week, the UK government issued a ‘statement of intent’ to strengthen its data privacy laws via a new Data Protection Bill.

This will include the right to be forgotten, the right to require social media platforms to delete information when asked, and tighter regulation on default opt-out or pre-selected tick boxes.

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girl drinking a glass of iced drinks

Top mobile marketing tips: Say hello to the savvy consumer

By | Featured Post, Privacy, Regulation | One Comment

With just 6% of consumers happy to share their personal information MEF CEO Rimma Perelmuter looks at the impact of trust on businesses serving the mobile audience. MEF’s Consumer Trust report 2016 identified the rise of the Reluctant Sharer. Just 6% of consumers said they were always happy to share their personal information. 41% said they did not want to share data but felt compelled to do so if they wanted to use the app or service.

The ‘reluctance’ was not good for business and manifested itself in a lack of trust which prevented consumers from buying, downloading and doing more with their mobile.

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Iceland mobile

The cold logic of Iceland’s personal data breakthrough

By | Personal Data Economy, Privacy

Iceland has become the first country in the world to give its citizens full control over their medical records – with financial data next on the list. MEF Minute examines this landmark launch, and what it means for the personal data economy movement…

It’s fair to say Iceland is a country that punches above its weight.

Nine years ago the chilly island of 330,000 people played a central role in the collapse of the global banking system.

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Seventy-five per cent of smartphone users read privacy policies as industry gets ready to embrace savvy consumers

By | Consumer Trust, Featured Post, Press Release, Privacy

As businesses get ready for the new General Data Protection Regulation, consumers’ attitudes and behaviours around data driven services appear to be changing as well.

A new type of smartphone user – the ‘Savvy Consumer’ – has been identified in the annual Global Consumer Trust study from Mobile Ecosystem Forum whose report launched today in association with ForgeRock.

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GDPR

Industry views: GDPR, are we ready?

By | Europe, Featured Post, Privacy, Regulation, Security

The EU’s general data protection regulation (GDPR), is just under one year away and expands the rights of EU citizens around privacy and protection of personal data.

Among other things, it requires that companies maintain adequate data records, disclose data breaches and increase opt-out options. Heavy fines are on the table for companies that do not comply.

We asked MEF members and experts the wider mobile, legal and data industries to give us their thoughts on GDPR readiness, the implications for consumer privacy and whether or not they view the forthcoming legislation as an opportunity. Here’s what they said…

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cityscape and technology and network connection concept

Embracing consumer trust and GDPR

By | Featured Post, Privacy

Danny Preiskel, co-founder and Senior Partner at MEF Member Preiskel & Co discusses the importance of the forthcoming General Data Protection Regulation (GDPR) and shares details of an exclusive event at which attendees can learn more about the opportunities the new regulation may present.

As MEF’s on-going initiatives in Consumer Trust demonstrate, it is an area that is becoming increasingly important and likely to become critical to our ecosystem.

GDPR will drastically change the ways you may process and must protect personal data in Europe impacting directly on anyone doing business in Europe, wherever on the planet you are located.

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Wire - Android

Privacy and messaging – just between me and you

By | Featured Post, Messaging, Privacy

Mobile messaging taps into the human desire for contact. But what about the human desire for privacy? Alan Duric, co-founder and CTO at Wire wants to bring it back.

Here he talks to MEF Minute features editor, Tim Green about his privacy-first chat app as part of MEF’s recently published Future of Messaging Guide which can be downloaded here for free.

The success of mobile messaging proves one thing. However fast technology moves, people beings will always want to communicate with other people.

Every social network – Facebook, SnapChat, Line, WeChat – just reminds us of this basic human need.

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bots

How can bots help proactively build privacy and consumer trust in online services?

By | Featured Post, Privacy

Is data privacy falling by the wayside in the rush to digitize online services? When users interact with social media, chat apps, online retailers, financial services and more, how personal data is used is a source of increasing concern for consumers.

A MEF study published in 2016 revealed that 36 per cent of consumers are put off from downloading and using more mobile apps and services due to privacy and security concerns whilst 52 per cent have deleted apps that worried them.

Deutsche Telekom has launched a competition to prove that this does not have to be the case.

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