Category

Privacy

Seventy-five per cent of smartphone users read privacy policies as industry gets ready to embrace savvy consumers

By | Consumer Trust, Featured Post, Press Release, Privacy | One Comment

As businesses get ready for the new General Data Protection Regulation, consumers’ attitudes and behaviours around data driven services appear to be changing as well.

A new type of smartphone user – the ‘Savvy Consumer’ – has been identified in the annual Global Consumer Trust study from Mobile Ecosystem Forum whose report launched today in association with ForgeRock.

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GDPR

Industry views: GDPR, are we ready?

By | Europe, Featured Post, Privacy, Regulation, Security | No Comments

The EU’s general data protection regulation (GDPR), is just under one year away and expands the rights of EU citizens around privacy and protection of personal data.

Among other things, it requires that companies maintain adequate data records, disclose data breaches and increase opt-out options. Heavy fines are on the table for companies that do not comply.

We asked MEF members and experts the wider mobile, legal and data industries to give us their thoughts on GDPR readiness, the implications for consumer privacy and whether or not they view the forthcoming legislation as an opportunity. Here’s what they said…

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cityscape and technology and network connection concept

Embracing consumer trust and GDPR

By | Featured Post, Privacy

Danny Preiskel, co-founder and Senior Partner at MEF Member Preiskel & Co discusses the importance of the forthcoming General Data Protection Regulation (GDPR) and shares details of an exclusive event at which attendees can learn more about the opportunities the new regulation may present.

As MEF’s on-going initiatives in Consumer Trust demonstrate, it is an area that is becoming increasingly important and likely to become critical to our ecosystem.

GDPR will drastically change the ways you may process and must protect personal data in Europe impacting directly on anyone doing business in Europe, wherever on the planet you are located.

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Wire - Android

Privacy and messaging – just between me and you

By | Featured Post, Messaging, Privacy

Mobile messaging taps into the human desire for contact. But what about the human desire for privacy? Alan Duric, co-founder and CTO at Wire wants to bring it back.

Here he talks to MEF Minute features editor, Tim Green about his privacy-first chat app as part of MEF’s recently published Future of Messaging Guide which can be downloaded here for free.

The success of mobile messaging proves one thing. However fast technology moves, people beings will always want to communicate with other people.

Every social network – Facebook, SnapChat, Line, WeChat – just reminds us of this basic human need.

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bots

How can bots help proactively build privacy and consumer trust in online services?

By | Featured Post, Privacy

Is data privacy falling by the wayside in the rush to digitize online services? When users interact with social media, chat apps, online retailers, financial services and more, how personal data is used is a source of increasing concern for consumers.

A MEF study published in 2016 revealed that 36 per cent of consumers are put off from downloading and using more mobile apps and services due to privacy and security concerns whilst 52 per cent have deleted apps that worried them.

Deutsche Telekom has launched a competition to prove that this does not have to be the case.

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Connecting to the world

We want our data back using APIs!

By | Featured Post, Personal Data Economy, Privacy

Tristan Nitot, Chief Product Officer at MEF Member Cozy Cloud, discusses how ambiguous language in the impending GDPR regulation may impede the use of APIs in allowing the portability of consumer data – and how organisations, including MEF, are helping to ensure the guidelines specifically reference them as a matter of urgency.

Portability of personal data is a major topic for the digital future. In order to make sure it’s effective, it needs to happen by relying on APIs!

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persons are developing a project

Building trust into new technology

By | Opinion, Privacy

Drawing on discussions from recent MEF Privacy events in London and Las Vegas, Founder of World Wide Worx Arthur Goldtruck explores how issues around trust in new technologies is hampering consumer uptake in groundbreaking new services, and what the global mobile ecosystem can do about it.

It is 9 o’clock on a Monday morning. Tens of thousands of people wait outside the Fira Gran Via in Barcelona, the lines snaking around the block. Behind the locked doors of the vast convention centre, thousands of exhibitors prepare to show off new products for the visitors.

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World Economic Forum: consumer trust and a $10trn opportunity

By | Analytics, Featured Post, Privacy

The World Economic Forum is very optimistic about the potential of digital technologies to supercharge the global economy. But it says trust issues could hold this revolution back. Its new research paper dives into the topic.

In the 20th century the global economy was supercharged by the arrival of choice. Commodities turned into brands. Product differentiation exploded.

In the 21st century, digital technologies will drive the next wave of growth. So says the World Economic Forum. It is, not surprisingly, very optimistic about this potential revolution.

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Is data an asset or a liability?

By | Featured Post, Opinion, Privacy

Drawing on discussions from recent MEF Privacy events in London and Las Vegas, CEO Rimma Perelmuter explores the debate around how companies handle the safeguarding of consumer data and asks, in the context of increasingly stringent regulation relating to such data, if the burden of ownership could outweigh the potential advantages…

When the notion of ‘big data’ first emerged around a decade ago, this question was never really asked. For the first time, companies had the ability to gather metrics about customers on a huge scale, analyse them and use the results to make products and services better.

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ctsum pri

Consumer trust and the IoT: can a lamp be trusted with your data?

By | Featured Post, Privacy

What happens when connectivity extends to light fittings, alarm systems and cars? The IoT could see billions of devices gathering data about people. A panel of experts discussed the issue at the MEF’s Consumer Trust Summit last December…

At present, issues of privacy, trust and security centre mostly around PCs and phones. They’re the devices that ask consumers for their data, connect that data to the cloud and demand that third parties house and protect that data.

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